Syllabus


Peer Learning Group 2 (Beginner): Improving Social Media Practices with Measurement:
: This peer group will use the “Crawl, Walk, Run, Fly” Maturity of Practice framework for Networked Nonprofits" to improve their use of networks or social media with measurement. Participants will use the self-assessment tool to gauge their current level of maturity and identify areas for improvement. Each session will feature a case study and practical tips and measurement techniques for getting to the next level. The topics will include capacity/ culture, strategy/measurement, monitoring, engagement/content and continuous improvement/learning from data. Participants will be expected to apply some of the techniques and ideas between sessions and discuss what worked and what didn’t. Participants will use a wiki to keep an action learning journal and share insights through a private Facebook Group. There will be a learning culmination event at the end of the program, an opportunity for participants to formally present what they learned.

All Sessions are 60 minutes except the learning culmination

Date
Time
Description
January 23, 2013
11:00 AM PST
Orientation Group 2
Maturity of Practice Assessment
February 5, 2013
1:00 PM PST
Session 1 Group 2 Culture
February 26, 2013
1:00 PM PST
Session 2 Group 2 Strategy, Capacity, and Measurement
March 19, 2013
1:00 PM PST
Session 3 Content
April 16, 2013
1:00 PM PST
Session 4 Engagement, Monitoring, and Measuring
May 28, 2013
1:00 PM PST
Session 5 Working Smarter and Champions
June 25, 2013
1:00-2:30 PM PST
Learning Culmination