2: Use SMART objectives that align with communications or program delivery strategy and have a measurement strategy on the front-end



Slides - PDF


Homework:
Write in the wiki journal. Identify your SMART objectives based on your intent and, if possible, benchmark data. Identify the metrics or data that you will collect and the tool.





Handout
group 1-session -2 - smart objectives.pdf
smart objective worksheet.docx

Notes

Group 1A: Chat Notes
Group 1B: Chat Notes


Recording

Group 1A:
http://cc.readytalk.com/play?id=c83cdz

Group 1B:
http://cc.readytalk.com/play?id=5lhfso

Resources


Definitions: Terms Used in Presentation

Smart Objectives
25 Smart Objectives
http://www.bethkanter.org/25-smart/

Valid Metrics Grid
http://www.bethkanter.org/sm-metrics/

Benchmark Studies

Benchmarking Social Media
http://www.bethkanter.org/benchmarking/

Bench Learning
http://www.bethkanter.org/benchlearning/

NTEN/MR Facebook Benchmark Study
http://www.nten.org/blog/2011/08/10/do-you-know-your-nonprofits-facebook-page-churn-rate

NTEN Nonprofit Social Networking Benchmark Study
http://www.nten.org/blog/2011/03/18/new-report-2011-nonprofit-social-network-benchmark-report

Digital IQ
http://l2thinktank.com/digital-iq/digital-iq-public-sector/

Analytics Tools for Facebook

A Beginner's Guide to Facebook Insights
http://mashable.com/2010/09/03/facebook-insights-guide/

Export.ly
http://export.ly/

Is Measuring Your Edgerank Useful?
http://www.bethkanter.org/edgerank/

EdgerRank Checker
http://www.edgerankchecker.com/

Surveys
http://www.bethkanter.org/survey/