4 Recruit fans, but engage them once they like your page

4: Recruiting fans and Engagement

Session 3
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  • Promote Facebook page through all other channels online and offline
  • Connect to existing campaign
  • Use a custom landing tab
  • Identify and “favorite” other Pages with similar audience
  • Experiment with Facebook ads

  • Become an expert at starting conversations
  • Create an engagement monthly plan based on different kinds of questions
  • Always be commenting, but in short chunks


Twenty Ways To Promote Your Facebook Page
Custom Landing Tab
5 Ways To Optimize Your FB Page
Basic SEO for Your Page
21 Creative Ways to Promote Your Facebook
See Step 5 on Facebook: Step-by-Step for Recruitment

What the Research Says About Engagement
See Step 6 on Facebook Step-by-Step for Engagement

Worksheet: Recruitment and Engagement
worksheet-recruitment and engagement.pdf

How Enable the Facebook Timeline

Group 1A Chat Notes
Group 1A Recording

Group 1B Chat Notes
Group 1B Recording

Session Slides