4: Recruiting fans and Engagement


Session 3
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Recruitment
  • Promote Facebook page through all other channels online and offline
  • Connect to existing campaign
  • Use a custom landing tab
  • Identify and “favorite” other Pages with similar audience
  • Experiment with Facebook ads


Engagement
  • Become an expert at starting conversations
  • Create an engagement monthly plan based on different kinds of questions
  • Always be commenting, but in short chunks


Resources

Recruitment
Twenty Ways To Promote Your Facebook Page
Custom Landing Tab
5 Ways To Optimize Your FB Page
Basic SEO for Your Page
21 Creative Ways to Promote Your Facebook
See Step 5 on Facebook: Step-by-Step for Recruitment

Engagement
What the Research Says About Engagement
See Step 6 on Facebook Step-by-Step for Engagement


Worksheet: Recruitment and Engagement
worksheet-recruitment and engagement.pdf

Distractions
How Enable the Facebook Timeline



Links
Group 1A Chat Notes
Group 1A Recording

Group 1B Chat Notes
Group 1B Recording

Session Slides