AAPIP

Contact Person: Lori Kodama, Sr. Advisor to the Executive Director

Phone: 510-684-1086

Email: Lori@aapip.org

Executive Director: Peggy Saika

Communications Director: none at this time

Social Media Staff: Lori Kodama

Baseline

CWRF Overall Level: Walk

Overall Score: 1.46

Detailed Score:http://bit.ly/W3ugUO
Burning Questions To Be Answered: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4]

Data-Informed: 1

Tools: 2

Sense-Making: 2

Social Media Presence

Blog: http://aapip.org/news/

Facebook: https://www.facebook.com/aapip

Fans: 1671

YouTube: http://www.youtube.com/user/aapiporg

Subscribers:

Views:

Twitter: https://twitter.com/aapip

Followers: 2011

Hashtags: #philanthropy, #aapi, #lgbt, #givingcircles


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2/27/13
Coaching session w/Beth


3/26/13
Goal
KPI
Increase awareness of AAPIP’s approach by
sharing the story of Civic Engagement Fund - video
1,000 # views on Youtube for Video
Referral traffic Twitter, Facebook increases by x
  • Talking with Web developer to get a tutorial on google analytics social traffic referral reports
  • Review of Youtube dashboards and how to get views
  • Project is bigger and includes other tactics, but will focus on measuring these

4/15/13
Learning google analytics. Eric Leland will train. Still need to look at Youtube dashboard.
Delay in the project -- video production/editing has been delayed after viewing rough cut.