Contact Person: Lori Kodama, Sr. Advisor to the Executive Director

Phone: 510-684-1086

Email: Lori@aapip.org

Executive Director: Peggy Saika

Communications Director: none at this time

Social Media Staff: Lori Kodama


CWRF Overall Level: Walk

Overall Score: 1.46

Detailed Score:http://bit.ly/W3ugUO
Burning Questions To Be Answered: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?

Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4]

Data-Informed: 1

Tools: 2

Sense-Making: 2

Social Media Presence

Blog: http://aapip.org/news/

Facebook: https://www.facebook.com/aapip

Fans: 1671

YouTube: http://www.youtube.com/user/aapiporg



Twitter: https://twitter.com/aapip

Followers: 2011

Hashtags: #philanthropy, #aapi, #lgbt, #givingcircles

Coaching session w/Beth

Increase awareness of AAPIP’s approach by
sharing the story of Civic Engagement Fund - video
1,000 # views on Youtube for Video
Referral traffic Twitter, Facebook increases by x
  • Talking with Web developer to get a tutorial on google analytics social traffic referral reports
  • Review of Youtube dashboards and how to get views
  • Project is bigger and includes other tactics, but will focus on measuring these

Learning google analytics. Eric Leland will train. Still need to look at Youtube dashboard.
Delay in the project -- video production/editing has been delayed after viewing rough cut.