Recent Changes

Monday, October 28

  1. page Leopold Leadership Program edited ... Insights gained as a result of our project:1) Twitter has been an important accelerator for bu…
    ...
    Insights gained as a result of our project:1) Twitter has been an important accelerator for building our ladder of engagement. I've been amazed at how quickly I've been able to deepen my understanding of our audience and begin a conversation with them by using Twitter. I've also connected with several people there who I would not have met otherwise. One is a likely candidate to invite for a guest post.2) We don't seem to lack ideas for posts, but getting completed posts from authors on time is something of a challenge. I've learned that I have to give our fellows much more lead time than I originally expected. We've managed to publish twice a week for the most part so far -- Beth recommended this as the minimum frequency for building the ladder of engagement -- but we haven't been consistent about the days of the week we publish. We target publication for Monday and Thursday, but we haven't always made it.3) I've realized that the brief introductions I write for the posts are a great tool for sharing information with past fellows about how the Leopold program has changed (from 1.0 to 2.0) in small, easy-to-read "bites" that are delivered regularly to their inboxes. Communicating this shift is an important goal we've had since completing our strategic plan in 2011. I want to track how well this method works vs. others we're using.4) The templates Beth introduced me to are working very well! They help me to think about topics to cover and approaches to take (or to ask our writers to take). After my coaching call with Beth, I also subscribed to Kivi Leroux Miller and John Morrow's blogs and nearly always learn something applicable to my work from them. I also find that Darren Rowse is great for general "how-to" info about blogging. Together, these resources have taught me a lot about how to run a group blog.5) There still a lot of education do with fellows about blogging and how it's different from other types of communication.
    Additional plans for Phase 2:1) We are building the blog into two new elements of our program arising from our 2011 strategic plan. We require all our 2013 fellows to contribute to the blog as part of their practice year, and we will require participants in our advanced trainings to do so as well.2) I've begun sharing the knowledge gained from this action learning project with our fellows. Many of them find blogging appealing but don't understand how to use measurement to design a blog (or a guest blogging strategy) for impact. I'm developing a webinar on this topic (to be held in November) for our 2013 fellows, using our blog as a case study. A goal is to help them see that contributing to it is a small, low-risk, and potentially informative experiment for them to undertake as they explore ways of engaging with their target audiences. I also offer individual coaching for fellows who have already have blogs and are looking for ways to have more impact through them.3) We will reach out individually to several fellows in university leadership positions to ask them to follow the blog and encourage their faculty to do so as well.4) I am working with our IT staff person to resolve a problem I encountered when I tried to install Google Analytics on our blog (there's an incompatibility with the university's collaborative tools interface for WordPress). In the meantime, we're using the analytics app that comes with JetPack and provides much of the same functionality.
    ...
    and experimentation washas been very helpful
    ...
    a robust way, through ongoing learning.way. I've developed
    ...
    feed each other.other to support our ladder of engagement, and what small experiments we might undertake to start making those linkages. I'm energized by the ongoing learning at the heart of this new way of
    ...
    ability to devise small experiments and measure. Thank
    (view changes)
    10:47 pm
  2. page Leopold Leadership Program edited ... Number of blog posts or comments that discuss how the writer applied learning Reflections on …
    ...
    Number of blog posts or comments that discuss how the writer applied learning
    Reflections on 4/15 peer learning call: Huge thanks to Matt for the share about Mark Smith's office hours on NodeXL. I've been reading about NodeXL -- we have been looking into ways map our network -- and I will definitely check out this opportunity!
    ...
    and a primary focus for mepriority has been
    ...
    coaching call, insights from participants in
    ...
    exchange, and colleaguesinterviews I interviewed,did with several colleagues, here's what
    Phase 1:April:Selected a limited set of templates that lend themselves well to the kinds of topics that are of interest to our community.
    ...
    initiative they wereare working on.
    June:1) Held an introductory session on blogging as part of our core leadership training session for our 2013 fellows; introduced basic principles of blogging and shared the purpose of the Leopold blog, our templates, and our expectations of fellows to contribute posts, write comments, and tweet.2) At the end of the training, had the 2013 fellows give us plans identifying the skills from their training that they wanted to focus on during their "practice year," which runs from June 2013 to June 2014.
    ...
    know they use and are comfortable
    ...
    and categories). For posts written by authors other than me, I usually
    ...
    short introduction ofabout the person
    ...
    all new posts.3)posts3) Solicited comments
    Phase 2 (beginning):October:
    ...
    and data collection,collection complete, began to
    ...
    us more flexibilitydepth than RowFeeder's
    ...
    posts, but keeping the pipeline filled withgetting completed posts from authors on time is something
    ...
    2011. I will be interestedwant to seetrack how well
    ...
    I also began followingsubscribed to Kivi Leroux
    ...
    and John MorrowMorrow's blogs and nearly
    ...
    about blogging. Put together,Together, these resources
    ...
    them to undertake.undertake as they explore ways of engaging with their target audiences. I also
    ...
    blogs and want themare looking for ways to have more impact.3)impact through them.3) We will
    ...
    their faculty and their students to do so as well.well.4) I am working with our IT staff person to resolve a problem I encountered when I tried to install Google Analytics on our blog (there's an incompatibility with the university's collaborative tools interface for WordPress). In the meantime, we're using the analytics app that comes with JetPack and provides much of the same functionality.
    I want
    ...
    ongoing learning. I've developed a new mindset in which I think constantly about how the blog and our other program activities can feed each other. I'm energized by this new way of working, and I have a new confidence that we can truly know how effective our work is (or not), owing to our ability to devise small experiments and measure. Thank you!
    (view changes)
    10:43 pm
  3. page Leopold Leadership Program edited ... Phase 2 (beginning):October: 1) Continued to implement and refine our editorial calendar, bas…
    ...
    Phase 2 (beginning):October:
    1) Continued to implement and refine our editorial calendar, based on data from past fellows' "15-minute grant reports" and 2013 fellows' practice year action learning plans.2) With one full month cycle of posting, tweeting, and data collection, began to look for evidence of what kinds of posts and topics resonate most strongly with our community.3) Studied colleagues' best practices at sister organizations for both blogging and tweeting and sought out additional online resources for specific implementation questions. Did an informational interview with a colleague who inspired me to experiment with a different Twitter strategy that may make better use of both my account and our organizational account for getting additional readers.4) Signed up for a free Twitter Ads app to help gain a fuller picture of how our content travels (or doesn't) there. It's an experiment inspired by my interview with my colleague -- we need to find a free (or very low-cost) tool that gives us more flexibility than RowFeeder's one-term tracking.5) Installed JetPack on our blog to gain functionality not available through our university's WordPress collaborative tools interface. We now have email subscription and social media buttons. Finally!!6) Continued to track metrics associated with our ladder of engagement (see above)
    ...
    of communication.
    Additional plans for Phase 2:1) We are building the blog into two new elements of our program arising from our 2011 strategic plan. We require all our 2013 fellows to contribute to the blog as part of their practice year, and we will require participants in our advanced trainings to do so as well.2) I've begun sharing the knowledge gained from this action learning project with our fellows. Many of them find blogging appealing but don't understand how to use measurement to design a blog (or a guest blogging strategy) for impact. I'm developing a webinar on this topic (to be held in November) for our 2013 fellows, using our blog as a case study. A goal is to help them see that contributing to it is a small, low-risk, and potentially informative experiment for them to undertake. I also offer individual coaching for fellows who have already have blogs and want them to have more impact.3) We will reach out individually to several fellows in university leadership positions to ask them to follow the blog and encourage their faculty and their students to do so as well.
    I want to say a very grateful thank you to Beth and the Packard Foundation for the privilege of being part of this peer learning exchange. The experience has been transformative: thanks to what we learned here, our communications strategies now match our program vision and mission for working in a networked way for impact on sustainability. The focus on practice and experimentation was very helpful in integrating these new approaches and tools in a robust way, through ongoing learning.
    (view changes)
    10:19 pm
  4. page Leopold Leadership Program edited ... Phase 2 (beginning):October: 1) Continued to implement and refine our editorial calendar, bas…
    ...
    Phase 2 (beginning):October:
    1) Continued to implement and refine our editorial calendar, based on data from past fellows' "15-minute grant reports" and 2013 fellows' practice year action learning plans.2) With one full month cycle of posting, tweeting, and data collection, began to look for evidence of what kinds of posts and topics resonate most strongly with our community.3) Studied colleagues' best practices at sister organizations for both blogging and tweeting and sought out additional online resources for specific implementation questions. Did an informational interview with a colleague who inspired me to experiment with a different Twitter strategy that may make better use of both my account and our organizational account for getting additional readers.4) Signed up for a free Twitter Ads app to help gain a fuller picture of how our content travels (or doesn't) there. It's an experiment inspired by my interview with my colleague -- we need to find a free (or very low-cost) tool that gives us more flexibility than RowFeeder's one-term tracking.5) Installed JetPack on our blog to gain functionality not available through our university's WordPress collaborative tools interface. We now have email subscription and social media buttons. Finally!!6) Continued to track metrics associated with our ladder of engagement (see above)
    ...
    topics to write aboutcover and approaches to take. Thankstake (or to ask our writers to take). After my coaching call with Beth, I now followalso began following Kivi Leroux
    ...
    applicable to our blogmy work from them. I also find that Darren Rowse
    ...
    about blogging.
    -
    -still lots
    Put together, these resources have taught me a lot about how to run a group blog.5) There still a lot of education to do w/fellows onwith fellows about blogging and
    ...
    types of writing. Their posts tend to be too long & unbroken & w/o graphics.
    Plans:
    -tying
    communication.
    Additional plans for Phase 2:1) We are building the
    blog to content and outcomesinto two new elements of our new offerings: practice year forprogram arising from our 2011 strategic plan. We require all our 2013 fellows &to contribute to the blog as part of their practice year, and we will require participants in our advanced trainings
    -begun
    to do so as well.2) I've begun sharing insights we learnedthe knowledge gained from Beththis action learning project with our fellows. Many scientistsof them find blogging
    ...
    but don't fully understand how it works. Givingto use measurement to design a blog (or a guest blogging strategy) for impact. I'm developing a webinar on this topic (to be held in November & offering 1:1November) for our 2013 fellows, using our blog as a case study. A goal is to help them see that contributing to it is a small, low-risk, and potentially informative experiment for them to undertake. I also offer individual coaching for thosefellows who have already have blogs and want them to go deeper.have more impact.3) We will reach out individually to several fellows in university leadership positions to ask them to follow the blog and encourage their faculty and their students to do so as well.
    (view changes)
    9:51 pm
  5. page Leopold Leadership Program edited ... August:1) Based on fellows' comments, updated the blog design: changed the theme, changed the …
    ...
    August:1) Based on fellows' comments, updated the blog design: changed the theme, changed the header (traded the logo for a compelling photo), added categories (per Beth's suggestion), streamlined the front page text, and made sure all existing posts had tags.2) Subscribed all fellows who submitted "15-minute grant reports." They receive notifications of new posts via email (a channel we know they are comfortable with)3) Set up free RowFeeder account to track our hashtag, which we add to all tweets about new posts.4) Used initial data from "15-minute grant reports" to establish an editorial calendar of posts to publish twice a week. Identified authors among our fellows to write them.
    September:1) Solicited posts from identified authors and wrote some ourselves (modeling best practices I learned from Beth, Jon Morrow, Kivi Leroux-Miller, and Daren Rowse WRT variety, length, wisdom of "headline hacks," headers, tagging, and categories). I usually wrote a *very* short introduction of the person and the topic to clarify how the post related to our programs.2) Tweeted all new posts.3) Solicited comments from fellows, as appropriate4) Tracked the metrics associated with our ladder of engagement (see above)
    October:Phase 2 (beginning):October:
    1) Continued to implement and refine our editorial calendar, based on data from past fellows' "15-minute grant reports" and 2013 fellows' practice year action learning plans.2) With one full month cycle of posting, tweeting, and data collection, began to look for evidence of what kinds of posts and topics resonate most strongly with our community.3) Studied colleagues' best practices at sister organizations for both blogging and tweeting and sought out additional online resources for specific implementation questions. Did an informational interview with a colleague who inspired me to experiment with a different Twitter strategy that may make better use of both my account and our organizational account for getting additional readers.4) Signed up for a free Twitter Ads app to help gain a fuller picture of how our content travels (or doesn't) there. It's an experiment inspired by my interview with my colleague -- we need to find a free (or very low-cost) tool that gives us more flexibility than RowFeeder's one-term tracking.5) Installed JetPack on our blog to gain functionality not available through our university's WordPress collaborative tools interface. We now have email subscription and social media buttons. Finally!!6) Continued to track metrics associated with our ladder of engagement (see above)
    Insights gained as a result of our project:1) Twitter has been an important accelerator for building our ladder of engagement. I've been amazed at how quickly I've been able to deepen my understanding of our audience and begin a conversation with them by using Twitter. I've also connected with several people there who I would not have met otherwise. One is a likely candidate to invite for a guest post.2) We don't seem to lack ideas for posts, but keeping the pipeline filled with completed posts is something of a challenge. I've learned that I have to give our fellows much more lead time than I originally expected. We've managed to publish twice a week for the most part so far -- Beth recommended this as the minimum frequency for building the ladder of engagement -- but we haven't been consistent about the days of the week we publish. We target publication for Monday and Thursday, but we haven't always made it.3) I've realized that the brief introductions I write for the posts are a great tool for sharing information with past fellows about how the Leopold program has changed (from 1.0 to 2.0) in small, easy-to-read "bites" that are delivered regularly to their inboxes. Communicating this shift is an important goal we've had since completing our strategic plan in 2011. I will be interested to see how well this method works vs. others we're using.4) The templates Beth introduced me to are working very well! They help me to think about topics to write about and approaches to take. Thanks to Beth, I now follow Kivi Leroux Miller and John Morrow and nearly always learn something applicable to our blog from them. Darren Rowse is great for general "how-to" info about blogging.
    -
    -still lots of education to do w/fellows on blogging and how it's different from other types of writing. Their posts tend to be too long & unbroken & w/o graphics.
    Plans:
    -tying blog to content and outcomes of our new offerings: practice year for 2013 fellows & advanced trainings
    -begun sharing insights we learned from Beth with our fellows. Many scientists find blogging appealing but don't fully understand how it works. Giving a webinar on this in November & offering 1:1 coaching for those who want to go deeper.

    (view changes)
    9:32 pm
  6. page Leopold Leadership Program edited ... June:1) Held an introductory session on blogging as part of our core leadership training sessi…
    ...
    June:1) Held an introductory session on blogging as part of our core leadership training session for our 2013 fellows; introduced basic principles of blogging and shared the purpose of the Leopold blog, our templates, and our expectations of fellows to contribute posts, write comments, and tweet.2) At the end of the training, had the 2013 fellows give us plans identifying the skills from their training that they wanted to focus on during their "practice year," which runs from June 2013 to June 2014.
    August:1) Based on fellows' comments, updated the blog design: changed the theme, changed the header (traded the logo for a compelling photo), added categories (per Beth's suggestion), streamlined the front page text, and made sure all existing posts had tags.2) Subscribed all fellows who submitted "15-minute grant reports." They receive notifications of new posts via email (a channel we know they are comfortable with)3) Set up free RowFeeder account to track our hashtag, which we add to all tweets about new posts.4) Used initial data from "15-minute grant reports" to establish an editorial calendar of posts to publish twice a week. Identified authors among our fellows to write them.
    ...
    new posts.3) Solicited comments from fellows, as appropriate4) Tracked the
    October:
    ...
    blogging and tweeting.tweeting and sought out additional online resources for specific implementation questions. Did an
    ...
    interview with onea colleague who inspired
    ...
    our organizational account.3)account for getting additional readers.4) Signed up
    ...
    RowFeeder's one-term tracking.4)tracking.5) Installed JetPack
    ...
    media buttons. Finally!! A major victory.Finally!!6) Continued to track metrics associated with our ladder of engagement (see above)
    (view changes)
    9:10 pm
  7. page Leopold Leadership Program edited ... September:1) Solicited posts from identified authors and wrote some ourselves (modeling best p…
    ...
    September:1) Solicited posts from identified authors and wrote some ourselves (modeling best practices I learned from Beth, Jon Morrow, Kivi Leroux-Miller, and Daren Rowse WRT variety, length, wisdom of "headline hacks," headers, tagging, and categories). I usually wrote a *very* short introduction of the person and the topic to clarify how the post related to our programs.2) Tweeted all new posts.3) Tracked the metrics associated with our ladder of engagement (see above)
    October:
    ...
    one-term tracking.4) Installed JetPack on our blog to gain functionality not available through our university's WordPress collaborative tools interface. We now have email subscription and social media buttons. Finally!! A major victory.
    (view changes)
    4:25 pm
  8. page Leopold Leadership Program edited ... September:1) Solicited posts from identified authors and wrote some ourselves (modeling best p…
    ...
    September:1) Solicited posts from identified authors and wrote some ourselves (modeling best practices I learned from Beth, Jon Morrow, Kivi Leroux-Miller, and Daren Rowse WRT variety, length, wisdom of "headline hacks," headers, tagging, and categories). I usually wrote a *very* short introduction of the person and the topic to clarify how the post related to our programs.2) Tweeted all new posts.3) Tracked the metrics associated with our ladder of engagement (see above)
    October:
    ...
    our community.3) Studied colleagues' best practices at sister organizations for both blogging and tweeting. Did an informational interview with one who inspired me to experiment with a different Twitter strategy that may make better use of both my account and our organizational account.3) Signed up for a free Twitter Ads app to help gain a fuller picture of how our content travels (or doesn't) there. It's an experiment inspired by my interview with my colleague -- we need to find a free (or very low-cost) tool that gives us more flexibility than RowFeeder's one-term tracking.4)
    (view changes)
    4:24 pm
  9. page Leopold Leadership Program edited ... Number of blog posts or comments that discuss how the writer applied learning Reflections on …
    ...
    Number of blog posts or comments that discuss how the writer applied learning
    Reflections on 4/15 peer learning call: Huge thanks to Matt for the share about Mark Smith's office hours on NodeXL. I've been reading about NodeXL -- we have been looking into ways map our network -- and I will definitely check out this opportunity!
    ...
    what we did:did to begin implementing our ladder of engagement (see above):
    Phase 1:April:Selected a limited set of templates that lend themselves well to the kinds of topics that are of interest to our community.
    May:Solicited "15-minute grant reports" from all past fellows about one engagement initiative they were working on. 120 of our 175 past fellows responded. The data we collected gave us a refined understanding of the kinds of topics we should focus on to seed our editorial calendar.
    June:1) Held an introductory session on blogging as part of our core leadership training session for our 2013 fellows; introduced basic principles of blogging and shared the purpose of the Leopold blog, our templates, and our expectations of fellows to contribute posts, write comments, and tweet.2) At the end of the training, had the 2013 fellows give us plans identifying the skills from their training that they wanted to focus on during their "practice year," which runs from June 2013 to June 2014.
    ...
    to write themthem.
    September:1) Solicited posts from identified authors
    and wrote
    ...
    and Daren Rowse).5)Rowse WRT variety, length, wisdom of "headline hacks," headers, tagging, and categories). I usually wrote a *very* short introduction of the person and the topic to clarify how the post related to our programs.2) Tweeted all new posts.3) Tracked the metrics associated with our ladder of engagement (see above)
    October:
    1) Continued to implement and refine our editorial calendar, based on data from past fellows' "15-minute grant reports" and 2013 fellows' practice year action learning plans.2) With one full month cycle of posting, tweeting, and data collection, began to look for evidence of what kinds of
    posts and topics resonate most strongly with our community.3)
    (view changes)
    4:20 pm
  10. page Leopold Leadership Program edited ... Phase 1:April:Selected a limited set of templates that lend themselves well to the kinds of to…
    ...
    Phase 1:April:Selected a limited set of templates that lend themselves well to the kinds of topics that are of interest to our community.
    May:Solicited "15-minute grant reports" from all past fellows about one engagement initiative they were working on. 120 of our 175 past fellows responded. The data we collected gave us a refined understanding of the kinds of topics we should focus on to seed our editorial calendar.
    ...
    fellows to contribute.2)contribute posts, write comments, and tweet.2) At the
    ...
    had tags.2) Subscribed all fellows who submitted "15-minute grant reports." They receive notifications of new posts via email (a channel we know they are comfortable with)3) Set up free RowFeeder account to track our hashtag, which we add to all tweets about new posts.4) Used initial
    ...
    twice a week andweek. Identified authors among
    ...
    to write them.Identified a set of templates that workthem and wrote some ourselves (modeling best for the kinds of topics that are of interest to our community• Subscribedpractices I learned from Beth, Jon Morrow, Kivi Leroux-Miller, and Daren Rowse).5) Tweeted all our active fellows, who receive notifications of new posts via email (a channel we know they are comfortable with)•
    (view changes)
    4:06 pm

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