Notes+group+1a+session+8

=Group 1a, Session 8 12/16=


 * How are you finding champions?**


 * Robyn Herr:** I spend 15 minutes each day to track what our grantees are doing on facebook and twitter and then repost the best content. This is a way to engage not only with our grantees, but also to let people know what we do.


 * Kristina**: Just launched event, kickoff at White House. We want to find influencers and build leaders. We have a hashtag, we're hoping they can help us. Then our next event is in May so they can tweet about it.


 * Beth**: It's important to have a proposal of what you want them to do with you.


 * Susan**: We are looking to collaborate with other orgs to find champions. We have lots of images, so I can use them to reuse as content, but we have limited amounts of "news story-like" content


 * Jennifer**: We have interns who help us generate tweets and Facebook quotes. We need to create a compelling hook. We mainly post links and are trying to add video. You can leverage partnerships with organizations by promoting their activities too. Many of them contact us but sometimes we reach out to potential authors or organizations. We should have a checklist of those, we need to work on that. Our interns are independent and upload content so they automatically post it too. I want to do a training on how to pitch items in different ways, but they are savvy on social media and teach me things too.


 * Justin**: Challenges for content is balancing the technical level of the info - too scientific vs. too nascent. I have seen unlikes and I don't know if it's because people don't like the content.


 * Beth**: Unliking happens, unless you survey them you can't assume. It's great you're trying to understand your audience.


 * Robyn**: I share the best content from our grantees, so we are seen as a resource and it creates goodwill since we're promoting them.


 * Jessica**: Resource Media takes advantage of our reports to funders to learn. Our reports give us natural moments of pause to show us what worked or didn't work. I don't feel a stigma around failure.


 * Daniela**: Making time is always difficult but it's vey important. At ROC we have learned to listen and better improve our engagement. I put a day aside to track insights on Facebook or Twitter. It helps to see what the community likes and how they respond so we can adjust our content.


 * Next steps**


 * Robyn Herr:** I'll be exploring insights more to see what is working and what isn't. I really liked the article you posted about facebook insights. It was very helpful.


 * Leslye Penticoff:** I would like to collect baseline data that's been recorded in different places, so I can see growth/patterns and learn from it. Also use more insights data.


 * Annamarie Daniels:** I am missing some admin access so I need to research why I don't have full access to all my 3 pages I need to monitor. Really will be posting the next couple of weeks and look forward to measuring the insights.