Group+1B+Session+3+Notes

=**Group 1B**= =**Session 3**= =**Chat Transcript**=

Nori Sinclair: can you talk about the ticker?


 * SMART objectives**

Maya Brod: -Grow page fans from 4,335 (9/23/11) to 4,780 fans by December 31, 2011 (with an average growth of 150 fans per month)-To get more comments and likes on our facebook posts. We'd like to have a minimum of 5 interactions per post (which can include both com. Post content daily that engages people in our work and increases the number of comments/likes per post to an average of 5.-Increase web site traffic from Facebook by 20% by January 1, 2012

Nori Sinclair: 2,000 people Like our page by the end of the year

Ina Johnson: SMART OBJECTIVES:1-Double comments and interaction with our facebook page by December 1st:a) Encourage 2-3 posts by faculty/staff members per week.b) Increase comments by 2-3 per postHOWa) Attend meetings and encourage faculty/staff postings.b) Stay on top of personal postings by faculty & Staff and cross post.c) Post 2 or more quizzes a monthd) Post student artwork once a weeke) Post 2 or more questions a month

meg biallas: I have 3 objectives (one of each kind): Tactical (specific to a tool like Facebook) â€œIncrease number of fans who like us on Facebook from 300 to 310 by 9/30/11. â€œincrease Facebook posts feedback by (tags, comments and likes) by 10% by 9/30/11.â€ (Compared to last month, we are down 9%). Results(Part of communications strategy): "Earn 2 non-traditional media mentions (i.e. on a blog, Twitter, etc.) by 9/30/11." Capacity(content, people, time adoption, learning, research): â€œIncorporate Facebook metrics into our currently monthly reporting system beginning October 2011.â€

hillary hempstead: Increase Facebook conversation to 10 comments per week by December 31, 2011 by adding engaging content on a more frequent basis.

Niki Bornes: We have several: Grow our fans by 9% each month, Post to FB at least 3 times a week, Increase our monthly post feedback to at least 35 per month by the Dec 2011

Lana Gunnlaugson: Our first SMART objective was to aim towards building our Facebook fans on our site from 600 to 2000 by May. I have been measuring different ways to grow this and have found that contests and posting on other pages helps. This week we grew our fans by 150 because of a contest.

Mercy Martinez: To increase awareness of PACT and our grassroots leadership development as measured by increasing the number of our Facebook fans to 300 (up from 206) by November 3rd.

Susan von Thun: SMART objective for MBARI: increase traffic to the MBARI web from Facebook and YouTube by 10% by end of 2011.


 * What are ways to get attention?**

meg biallas: Invite people to respond to a Facebook poll

Mercy Martinez: I did include it in my email signature

Robert Cruz: relate to a current event..and tie it back to your cause

Nori Sinclair: do a contest?

Lana Gunnlaugson: We already have plans to add it to every web page with the launch of our new site this month. I will also try connecting it to our twitter followers. I am excited to try many of these.

Ina Johnson: invite friends-encourage others to invite friends

akemi flynn: what's #22 basic SEO?

Maya Brod: This week YI hosted a â€œFriends With Benefitsâ€ social media campaign to engage college students about their health care options. YI created a Facebook event for this campaign and partnered with a dozen other advocacy organizations to organize campus activities and help us with our Facebook and Twitter outreach (#FriendsWithBenefits). In one week alone, we got 52 new "likes". I realized from this campaign how helpful it is to partner with other organizations in social media, and to have them share our page on their wall.

Lana Gunnlaugson: I have a question when you have a second. Do you think that commenting too much can be harmful to your fan support? We found by posting too many times a day we lost a few numbers.

Nori Sinclair: how do you know if you're posting too much? Just check likes? We post a fair bit but a variety of types of posts. Way more than once a day. we haven't noticed a drop in likes


 * Examples of questions**

Robert Cruz: thanks this is a great example

Ina Johnson: Post a piece of student artwork and ask FB fans to tell who was the artistic influence.

Susan von Thun: MBARI's logo contains the gulper eel, what's your favorite deep sea animal?

Maya Brod: YI asked this today on our FB Page: In 20 years when people look back, what would they say most shaped our generation? (it was a poll)

Lana Gunnlaugson: SeaChoice is turning five today (actually true next Tuesday). Over the years we have celebrated lots of different work. What work would you like to see us do in the next 5 years?

Nori Sinclair: we ask if people have taken action on a key campaign

hillary hempstead: Do you have a favorite animal at CuriOdyssey? Is it the prickly porcupine? The friendly otters? Or maybe the frisky fox?

Mercy Martinez: What do you think about having an 'Action' on a Sunday? probably get too many negative answers

Ina Johnson: Thanks for this... I've been needing inspiration for questions and these samples are so appropriate for my org.

Nori Sinclair We also asked things like what people did for BC Parks Day - how did they get out in our provincial parks


 * Next steps**

Lana Gunnlaugson: My next step will be to improve the quality of facebook posts (around anniversary) and try new recuitment tactics

Robert Cruz: brainstorm topics and questions

Mercy Martinez: Think of some questions for next week

Nori Sinclair: I'm going to sign up for Nutshell Mail! And talk to my fellow staff about facebook changes and pulling back on the quantity of our posts but increase the quality

Ina Johnson: More questions. Get peer help

Susan von Thun: brainstorm questions with collegues

Niki Bornes: next, I'll reflect with Hilary and brainstorm some questions to post for next month.

hillary hempstead: Next steps: add a facebook link to my email signature - actually, i just did this one while on the call! easy.

Ina Johnson: take more photos.

Nori Sinclair: is it worth reposting new website spotlights on Facebook?

Robert Cruz: thank you for everything.... great info

Susan von Thun: Thanks! Lots to think about and do!

Nori Sinclair: we usually post a link to our new articles... but thank you for the feedback :)