Community+Foundation+for+Monterey+County


 * Community Foundation for Monterey County **


 * Contact Person: **  Amanda Holder, Communications Officer

 ** Phone: ** (831) 375- 9712

 ** Email: **amandah@cfmco.org

 **Web Site:** www.cfmco.org

 ** Executive Director: ** Dan Baldwin

 ** Communications Director: ** Amanda Holder

 ** Social Media Staff: ** Amanda Holder, Janet Shing, Aurelio Salazar, Jr., Lynn McDonald


 * Baseline **

 ** CWRF Overall Level: ** Walk

 ** Overall Score: **1.37

 ** Detailed Score: ** []
 * Indicator || Pre-Program Score || Post Program Score ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Networked Mindset || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Institutional Support || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Communications Strategy || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Staffing || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Analysis || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Tools || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Sense-Making || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Brand Monitoring || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Influencer Researcher || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Content || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Engagement || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Champions || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Relationship Mapping || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||


 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Burning Questions To Be Answered **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


 * <span style="background-color: white; font-family: Arial,sans-serif;">Social Media Presence **

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Blog: NA

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Facebook: http://www.facebook.com/cfmco AND www.facebook.com/ghghmonterey (which will have its own life apart from us after collaboration) <span style="font-family: Arial,sans-serif; font-size: 10pt;">Also created a FB page for an initiative, Girls' Health in Girls' Hands, which will have a life beyond CFMC: www.facebook.com/ghgh

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Fans: CFMC 468 (480 as of 2/1/13) (534 as of 4/16/13) <span style="font-family: Arial,sans-serif; font-size: 10pt;"> GHGH: (114 as of 2/1/13)

<span style="font-family: Arial,sans-serif; font-size: 10pt;">YouTube yes www.youtube.com/cfmontereycounty

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Subscribers: 2

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Views:122

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Twitter yes (staff tweeting) @cfmco

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Followers: 192 (220 as of 2/1/13) (261 as of 4/16/13)

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Hashtags: #philanthropy #nonprofits

__<span style="font-family: Arial,sans-serif; font-size: 10pt;">JOURNAL __ __<span style="font-family: Arial,sans-serif; font-size: 10pt;">1/23/13 Orientation Call #1 __ <span style="font-family: Arial,sans-serif; font-size: 10pt;">Janet, Julie and Amanda were on the call. It was great to experiment with the live group learning platform. I appreciate Beth's "slow social media" baby steps approach. Have not used a wiki (Amanda). Interested to see how it works. <span style="font-family: Arial,sans-serif; font-size: 10pt;">The idea of how best to utilize measurement is intimidating, but the prospect of being "data informed" and working smarter is exciting and all the positive benefits of this approach that the participants mentioned.

<span style="font-family: Arial,sans-serif; font-size: 10pt;">__Social Media Policy__ - We did put together a social media policy ins 2012 as part of a communications intern project using Beth's and other resources. It was reviewed by the social media users and our President/CEO. Our guiding principal is to have a common sense approach. We realize we can't mandate participation, but would like to encourage it. To make sure it's active and living we need to encourage more staff engagement. We have had a staff brown bag to go over privacy principles where about 30% of the staff came (6 plus 2 leaders out of 17 staff). More staff is suggesting/being mindful of content creation so that is a step in the right direction.

<span style="font-family: Arial,sans-serif; font-size: 10pt;">__CWRF Model__ <span style="font-family: Arial,sans-serif; font-size: 10pt;">Agreed that walking is the most appropriate descriptor for our social media practice

__<span style="font-family: Arial,sans-serif; font-size: 10pt;">Culture Indicators - Getting to the next level __ -Share with staff clear goals of social media related to our strategic plan goals: 1) Community Impact 2) Inspiring Philanthropy 3) Operational Excellence -Getting staff to read the Networked Nonprofit book would be great. -Encourage staff to join our Social Media Book club - nearly 100 "participants" (but hard to get engagement from existing members) -By end of the year we'd like more social media staff integration so its part of their work as part of operational excellence (not limited to communications or select program staff) -We need to continue to experiment and learn (and share our learnings with staff) i.e. who is following us on twitter, what our measurement shows... -Host quarterly brown bag trainings/show and tell -Next step: blogging? (give CEO and other leaders a voice/platform for involvement)

__2/5/13 Culture and Capacity Call #2__ Janet and Lynn started the call, with Amanda joining in later due to an event outside the office.

We took a look at the social media policy and didn't feel major changes were needed since it is still relatively fresh, but rather continued inroads need to be made on encouraging adaptation throughout the organization. One way we did this was to create a monthly meeting to review website and social media together. In addition to our core group of users/admins of program officers/communications (Janet, Lynn, Amanda), we invited Administrative Services Manager (Julie Conrad), Director of Resource Development (Christine Dawson), and Center for Nonprofit Excellence (Susie Polnaszek) to join us. We brought them up to date on the peer learning a bit at a 2/14 meeting, and how social media fit in to our strategic plan goals of operational excellence, telling our story more effectively, inspiring philanthropy and strengthening nonprofits. We revieweds a group our "likers" and what there association is with the CFMC - a form of mapping? We encouraged sharing and engagement of their own profiles and are making the Director of Resource Development an additional admin on the page. We hope to bring our measurements from this learning to that full group. We all scheduled a full staff brown bag social media learning on 4/1.

Reflections- Even the "simple" mapping technique seemed a bit daunting as we grant to 382 nonprofits in different programmatic and geographic areas. Perhaps we need a coaching call to help narrow down a pilot. I'm also eager to try generating a social media "flow" at some point to illustrate the work.

__2/26/13 Call #3__ Amanda on call

Had not done a mapping tool (other than the NodeXL) Met and discussed our audiences.

__3/19/13 Content__ Amanda and Janet on the call. Still working on POST to refine it. Will schedule coaching with Stephanie for help. Had dropped the content calendar approach in favor or more timely, targeted content. We will experiment again for the homework as a way to review the analytics. We are sharing our Facebook learnings in our online book club group and are looking forward to helping move staff along in their practices in our upcoming brown bag.

__4/16/13 Champions/Relationship Mapping__ Since the last meeting we had our staff brown bag on 4/1. Two attended, both from our Center for nonprofit excellence. We gave an overview of the Social Media objectives at CFMC and shared the policy, and shared the crawl, walk, run fly model from peer learning. We used some screen shots of how staff had engaged with our page so they could see what it looks like. As a result, we had a follow up on 4/5 with one of the staffers on setting privacy settings and setting limits on what happens to photos she is posted in, etc., to encourage her comfort of using her personal FB page for a CFMC purposes and to broaden her network. On another positive note, our CEO has asked that we schedule our social media presentation/update at an upcoming staff meeting, probably June TBD.

We had a great coaching call with Stephanie Rudat on 4/5 to review the POST framework and our content calendar. It was a relief to clarify simple goals. We were thinking on too much of a micro level of how to experiment and measure I think. We recreated our content calendar created through May and have filled it in with story ideas for the next few weeks, and also included the analytics since January for reference. We highlighted the top 5 or so numbers in each category and see that staff and board and tagging seem to have a higher engagement, probably as it is more personal/relatable content and folks are more likely to share.

as of 4.16.13 as of 4/16/13 Post call - Thanks for great call. I hadn't thought about adding other channels to the calendar and had actually written that down as a follow up, but I will take your advice resist the urge to "twirl plates" at this point! I will call Stephanie for coaching call to analyze our results to see what patterns might be emerging.