Notes+group+1a+session+5

= Chat Transcript: Group 1a, Session 5 = November 18


 * What did you learn about content on Facebook?**


 * Robyn Herr**: I liked the article about using current events - even if it's not the day somthing happened. I often would just not post, even if it was relevant to our work. But I can see how this is still an effective strategy to engage in. Conversations don't end, just because something isn't in the headlines. We've had limited success with asking open-ended questions.


 * What's working/not?**


 * Justin** from FishChoice: We don't have a lot of one-on-one engagement, it's a little challenging. We've had 10% fan growth/month, we try to ask a lot of questions. People have passionate opinions on seafood. But we are stuck on the ask a question in the posting ... finding something relevant re: sustainable seafood. We try to mix the content and be more dynamic, looking for other content besides articles. General audience is businesses, sometimes the individuals or nonprofits are involved.


 * Beth:** you can try to involve them more, tag, cross post.


 * Robyn Herr** from Rose Foundation: Limited success with posting questions. We asked about an event that we did but haven't had anything recently. Impressions have dropped dramatically. We give grants, have events a few times a year.


 * Beth:** start writing insights as part of strategy: when we do an event, we need to post photos etc. What is audience looking for? resources, practical info, pointers? Don't do drive-by analysis but go into insights and track "reach" and "virility". Start looking at communications plan and see how can facebook be integrated with the goals. FB is just one channel, part of a content ecosystem. What are other channels we need?


 * Peggy**: Hasn't started FB page but passing info onto other nonprofits


 * Jennifer** from SSIR: We're lucky because we're publishing content daily and distribute it through social media.we have opinion pieces and ask provocative questions and are creating video.


 * Karina** from Georgetown: We haven't had that much engagement. We joined another organization's campaign and were posting every day, but now are posting less. We need to work on cultivation and are talking about making a calendar.


 * Shari** from ILRC: We're hiring a marketing manager and are laying the groundwork for that on Facebook. We post links and have done quizzes. We had a content meeting to figure out feasibility of a calendar. We have an event happening in May. We haven't yet decided our identity on FB.


 * Next steps**


 * Robyn Herr**: Continue to post regularly and experiment with different types of content.


 * Annamarie Daniels**: Inviting more people to the pages and groups, posting more about our upcoming concerts, posting more about our lkast tour with q&a possibilites.


 * Justin Boevers**: our goal in the next month will be to post different types of media, especially video


 * Hilary Byerly**: We will identify our "influencers" (if we have any...) and then engage them to try and start more conversation and quality feedback. We get several likes per post, but I'd like to see more comments and shares