Notes+group+1b+session+4


 * Group 1b, Session 4: 10/28/2011**


 * Chat Transcript**


 * What did you try? What worked/didn't?**

Annamarie Daniels: Didn't have time thismonth, but now iwll have time to catch up on homework and try recruitment!

ina johnson: photos of events seemed to work. Also, more of our faculty and staff have been engaged since we've talked to them.

Emily Knutson: for us mission specific questions worked better than fun open ended questions for us. How can we help you questions.

Katherine Schaller: YI posted on an issue which is being talked about in the media. That was very successful. We also encouraged followers to like posts, which also worked well. We tried posting a photo, but that did not get as much feedback. Perhaps the problem with that had to do more with the phrasing of the caption.

hillary hempstead: I've found success with posting an animal photo, but just showing a close-up portion of it. Then I asked what kind of animal folks think it is. It really spurred conversation and folks guessing.

Daniela Aceves: Two recruitment tactics ROC tired was adding url link to email signiture, and tired a campaign giveaway.

hillary hempstead: This one still is in process, but I'm excited about what may come from it -- Tonight I'm taking photos of kids who attend our Halloween event. I'll post those photos on Facebook, and which ever child's photo get the most "likes" gets something special from us. I'll be handing out the URL to our FB page when I take the photo so folks don't have to search for us - they can just type the URL.

Leslye Penticoff: For recruitment, our most successful strategy was including a Facebook button in staff email signatures. We jumped in fans from ~200 to 242. Woohoo! PACT also tried publishing videos on our fan page and got one of our videos to go viral. Now trying to get it connected to the FB page by linking to it in Youtube description.

hillary hempstead: A question for Beth - How important do you think it is to post on the weekend? Do you have a sense of what other brands/organizations tend to do?

Daniela Aceves: Is it okay to schedule posts during long holidays such as Thanksgiving and Christmas? Or is it better to not post at all since we should not automate?

Beth: It depends, you have to experiment and see what the response is like. Also suggests grabbing data every Friday & sticking into spreadsheet for regular monitoring.


 * Next steps?**

Lana: Will try doing manual posting on weekends with events.

Melissa: year-long calendar would help, want to start with that. open-ended questions didn’t work as well as hoped for. I do vary content.

Franco Imperial: content calendar, hands down, was my biggest takeaway. I also found the Monterey Bay Aquarium content analysis interesting (that the animalnews/behind the scenes had the best reaction)

Robert Cruz: Plan my content strategy for the next qtr and see what tools I can use

hillary hempstead: fill in the rest of my content calendar for November

ina johnson: I plan to look back at my insights over the past 2 months, find patterns, and graph it.

Susan von Thun: monthly content strategy will help us a lot.

Emily Knutson: Work with communication team to fill out content plan, continue experimenting with recruiting tactics adn analyzing what works.

Daniela Aceves: Review Holly Minch's content calendar; begin writing our own calendar, test varying different content

Leslye Penticoff: 1. Create a Facebook content calendar for the month to host on PACT google docs page. 2. Identify key events to schedule a "lead-up" strategy

Annamarie Daniels: to catch up!!

ina johnson: Also, I want to make a month plan for Nove & Dec..

Susan von Thun: Reuse of some content could be useful too.

Katherine Schaller: Organize a content calendar.

Franco Imperial: we'll work with our social media team and the analytics; targeting reach and virility specifically