National+Center+for+Family+Philanthropy+-+group+1


 * National Center for Family Philanthropy**

Participant Name: Jason Born Web Site: http://www.ncfp.org Email: jason@ncfp.org Phone: 617.863.7774

Facebook: http://www.facebook.com/pages/National-Center-for-Family-Philanthropy/230330165056 Blog: http://familygivingnews.wordpress.com/ YouTube: http://www.youtube.com/user/FamilyPhilanthropy Twitter: http://twitter.com/#!/familygiving LinkedIn: http://www.linkedin.com/groups?mostPopular=&gid=3676857
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 109 Total Posts: 0 Total Comments: 0 Comments per Post: 0


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

Why do you want to improve your organization's practice on Facebook?

We need to connect with the growing audience of individuals who use Facebook as one of their key resources for sharing information about philanthropy and social change. We are particularly interested in reaching individuals who are in their 20s to 40s and that are affiliated with family foundations, donor advised funds and other family philanthropy vehicles that are not yet aware of our work. To do so, we need to create better understanding among all staff about how to use Facebook to achieve these goals, and to determine better ways to integrate Facebook into all of our marketing and communications efforts.

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials