Rose+Foundation+for+Communities+and+the+Environment+-+New+Voices+Are+Rising+-+group+1


 * Rose Foundation for Communities and the Environment - New Voices Are Rising**

Participant Name: Myesha Williams Web Site: http://www.rosefdn.org/newvoices Email: mwilliams@rosefdn.org Phone: 510-658-0702 x305

Facebook: http://www.facebook.com/pages/New-Voices-Are-Rising/111448838878606 Blog: http://newvoicesarerising.blogspot.com/ - This blog is focused on the work of New Voices. YouTube: Twitter: LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 143 Total Posts: 9 Total Comments: 0 Comments per Post: 0


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

We met during our staff meeting to discuss writing up a draft of a social media policy that would also incorporate our communications policy for the Foundation.

Homework: Thoughts about creating social media policy or expanding capacity. As we are really looking into how facebook can widen our audience and deepen our work, a social media policy would be helpful. I think also, tying the policy into our already developed Theory of Change might create more buy-in from staff members who are unsure about facebook.

Write a facebook Community Guidelines statement: New Voices are Rising would love your comments, stories, photos, questions, and feedback. We ask that you keep comments relevant and respectful, particularly because we are a program focused around youth. We reserve the right to remove comments or ban anyone who violates these guidelines.

**Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

Myesha Williams: What struck me was the idea of using objectives to track how effective we are using facebook...and that there are tools out there to help with that. I like the idea of really being thoughtful about how to get youth to engage with us on our social media sites Homework:

Session 2: Smart Objectives
Our intent for using facebook is to use facebook as a tool to help us be more effective in achieving our program goals. Part of that effectiveness means increasing communication/interaction with students; being able to communicate information about events and advocacy opportunities with youth; hearing from youth directly about their experiences with New Voices are Rising, and having facebook be a platform where students can discuss issues and ideas. We are intending to use facebook to spread the news about our work to a wider audience, as well as capture potential media attention and potential donors.
 * 1. What is your intent for using Facebook? What is the result that you want to achieve that defines success?**

//1. increase student engagement/feedback from fans// Tactics: -students posting and commenting (tracking) -Hold a Structured facebook debate by june 2012.
 * 2. What are your SMART objectives?**

//2. use facebook to invite folks to a hearing or advocacy event by march 2012// ResULTS- have 10 people show up from our facebook outreach TACTICS: -create an event and invite people to it - share info of event on wall -regular updates on invitation and wall -follow-up post event

//3. increase the # of fans/likes to 350 by june 2012.// Tactics: Engage advisory board members and currently active students to encourage folks they know to “like” the New Voices Are Rising Page -create a fb ad?

September 23, 2011: Recruitment and Engagement

**Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials