Group+2+Leadership+Learning+Community


 * Leadership Learning Community**

Participant Name: Natalia Castaneda Web Site: http://www.leadershiplearning.org Email: Natalia@leadershiplearning.org Phone: (510) 238-9080


 * Social Media Presences**

Facebook: http://www.facebook.com/pages/Leadership-Learning-Community/199284465514 Blog: http://leadershiplearning.org/blog YouTube: Twitter: http://twitter.com/#!/LeadershipEra LinkedIn: http://www.linkedin.com/groups?home=&gid=45721&trk=anet_ug_hm Listening:

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST

**Reflections:** It was really great to ‘meet’ other members of this learning group and get a sense of how others are thinking about and measuring social media. I am excited about the open learning aspect of the project, and the opportunity to collaborate and learn from the group.

As far as the pilot project, one possibility would be to increase awareness and engagement around the upcoming [|Leadership & Networks publication]. The experiment would focus on how to use social media effectively to promote the research and measure its reach and impact.

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST **Reflections:**

Ideas for pilot project: Generate buzz and engagement around the launch of the Leadership and Networks publication. We are working with thought leaders in the networks and leadership development field to create a publication that promotes networked approaches to leadership. We are getting ready to launch it in the next couple of months and would like to use social media to help move our audience through the ladder of engagement. Some of the activities include:
 * ** Pre-Launch Activities ** ||
 * Learning circles to discuss the synthesis ||
 * ** Launch Activities ** ||
 * Download the report ||
 * Promote report across social media channels ||
 * Participate in webinar/Twitter chat ||
 * Participate in learning circles ||
 * Join LLC/LNE website ||
 * Discuss report in LNE site or other forums ||
 * Participate in survey about the report ||
 * Donate to support the initiative ||
 * Register for the newsletter to stay engaged ||
 * Help organize events to discuss the report ||

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST **Reflections:**

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST **Reflections:**

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST **Reflections:**

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST **Reflections:**

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST **Reflections:**

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST **Reflections:**

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects. **Reflections:**