Roots+of+Change


 * Roots of Change **


 * Contact Person:** Daniela Aceves, Communications Manager
 * Phone:** 415-391-0545 x 10
 * Email:** daniela@rootsofchange.org
 * Executive Director:** Michael R. Dimock
 * Communications Director:** Daniela Aceves
 * Social Media Staff:** Daniela Aceves


 * Baseline **


 * CWRF Overall Level:** Run
 * Overall Score:** 2.14


 * Detailed Score:**[]
 * Burning Questions To Be Answered**: Our organization has limited resources and staff capacity to manage and effectively implement our social media strategies. Our critical questions are; a.) are the strategies that we have in place the right ones to reach our goals? b.) how can we better track our reach/effectiveness c.) how do you ensure your FB presence maintains relevant with all the updates that FB implements


 * Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4]**
 * Data-Informed:** 2
 * Tools:** 4
 * Sense-Making:** 2


 * Social Media Presence **

Blog: http://www.rootsofchange.org/content/blog/view Facebook: https://www.facebook.com/rootsofchange Fans: 27974 YouTube: https://www.youtube.com/user/RootsOfChangeNetwork Subscribers: 56 Views: 10900 Twitter: https://twitter.com/rootsofchange Followers: 13,380 Hashtags: #food #yourmealmatters, #CAFPC, #FoodDay2012


 * Wikki J **** ournal & Notes **

ROC will launch a 'champions' style strategy to help **r**aise money for our next online fundraiser.
 * 2/25/13 Draft Action Learning Project:**
 * Goal:** Launch an Social Media Integrated Event (June 12, 2013) in support of work of the California Food Policy Council (CAFPC).

-Increase traffic from Twitter to website by x% ||
 * **Goals** || **KPI** ||
 * Awareness || Identify number of champions to raise awareness ||
 * Engagement || -Increase traffic from Facebook to website by x%
 * Champions Campaign || - Identify and meet with x number of legislators to support Food Policy Council ||
 * Create a report || - Document best practices on how hybrid event can be successful ||

Research: - Review past statistics on current traffic rate from social media channels to website -> this will help determine the percentage we'd like to increase our traffic from FB/Twitter to website. - Research the members of the CAFPC and their capacity/bandwidth on social media channels -> this will help determine best fits to reach out to for being champion/brand ambassadors. - Ensure that all ROC staff is informed and bought in to proposed online strategy. Develop: ROC has a current ladder of engagement but we need to modify our ladder of engagement to align with online campaign strategy. This will help shape how we're engaging our different audiences.
 * Next Steps:** Research, develop and implement


 * ROC Action Plan**

Updates: Step 1. Sign up to receive bi-weekly email (newsletter) Step 2. Visit the Capitol Day CAFPC webpage Step 3. Sign up for the training Capitol Day webinars Step 4. Share via their social networks reg. Capitol Day and tag @RootsofChange
 * Ladder of Engagement for CAFPC members**

http://www.rootsofchange.org/content/cafpc-resources#Captiol%20Day
 * June 12th Capitol Day prep materials** for the council/alliance is available at:


 * Roots of Change Case Study - Capitol Day 2013**