Group+2+Los+Angeles+Universal+Preschool


 * Los Angeles Universal Preschool**

Participant Name: Caroline An Web Site: http://www.laup.net Email: can@laup.net Phone: 213-416-1310


 * Social Media Presences**

Facebook: http://www.facebook.com/laup4kids Blog: temporarily disabled YouTube: http://youtube.com/LAUniversalPreschool Twitter: http://twitter.com/laup4kids LinkedIn: Listening:

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST

Session Notes: It's a relief knowing other organizations are trying figure out best methods for tracking engagement and taking that to the next level (i.e. finding advocates, potential donors, raising awareness). LAUP's social media platforms are relatively new (Facebook and Twitter accounts were created within the last year), and while we have a pretty nice base of followers, we definitely want to grow our community within the early education/preschool world. One thing we're struggling with with how we can engage our followers - beyond pressing "like" on a status update. We're looking forward to finding ways to measure our results, and using them in a meaningful way.

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST

Session Notes: After a morning chat with Beth, our tracking project will be around our organization's fall auction - specifically, tracking items, bids, and seeing what content resonates with followers on Facebook and Twitter. We plan on having themed days, i.e. Wacky Wednesday or Tech Thursday, to entice people to big on auction items during the two-week period in October. There's still lots of homework for us, including analyzing what items sold well previous years, what posts drove traffic, and total number of items sold. We also need to put together a strategy once we analyze results so our postings will be effective!

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

LAUP is moving ahead with two smaller tracing projects. One is the Dream Big Online Auction which runs from Oct. 17 -Oct 28 and looking at the response from our posts on our FB and Twitter pages, and email messages we send out regarding the auction. We've been having themed days (i.e. Fashion, Travel, techology) where we post items and and send out message to our listserv encouraging them to bid online. Our second project is tracking the number of new parents who come to our Facebook page - this is something we haven't done before, and we want to see how many new families are coming to our FB page for information. This will helps us in our long-term strategy of finding ways to engage and communicate with our families.

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.