COMPASS

Contact Information
toc **Contact Person**: Liz Neeley, Assistant Director of Science Outreach **Phone**: 2069541150 **Email**: lizneeley@COMPASSonline.org **Executive Director**: Brooke Smith **Communications Director**: n/a **Social Media Staff**: Liz Neeley, Meg Miner, Heather Reiff + entire team

Baseline
**CWRF Overall Level**: Walk **Overall Score**: 1.77 **Detailed Score**:[]

**Burning Questions To Be Answered**: How can we better understand if various efforts are helping our actual audience make-up become more consistent with our desired/strategic audience makeup? If pure visibility/reach/popularity is not our concern, but we want more engagement from reticent audiences, how can we measure and build that?

Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4] Data-Informed: 2 Tools: 2 Sense-Making: 2

<span style="font-family: Tahoma,Geneva,sans-serif;">Blog:

 * <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">www.COMPASSblogs.org

<span style="font-family: Tahoma,Geneva,sans-serif;">Facebook:

 * <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">@http://www.facebook.com/pages/Compass/160656730641049?ref=hl
 * **<span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">Fans **<span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">: 169
 * <span style="color: #ff0000; font-family: Tahoma,Geneva,sans-serif;">Feb 4 <span style="font-family: Tahoma,Geneva,sans-serif;">- 183 likes. Noting that we have a surprisingly high female make-up. This isn't something we'll track, but just of interest as I'm looking at our baselines. Also seeing strong Seattle/Portland presence - these are evidence of 'founder effects' and will be good to see them fade down over time.
 * [[image:measure-netnon/Screen Shot 2013-02-04 at 11.24.28 AM.jpg]]
 * [[image:measure-netnon/Screen Shot 2013-02-04 at 11.24.28 AM.jpg]]

<span style="font-family: Tahoma,Geneva,sans-serif;">YouTube:

 * <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">@http://www.youtube.com/user/LizNeeleyCOMPASS
 * <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">Subscribers: 8
 * <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">Views: 4,907

<span style="font-family: Tahoma,Geneva,sans-serif;">Twitter:

 * <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">@http://www.twitter.com/COMPASSonline
 * <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">Followers: 520
 * <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">Hashtags: #COMPASSmtg
 * <span style="color: #ff0000; font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">Feb 4 <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">- 571 followers. 226 tweets.
 * <span style="color: #ff0000; font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;">April 12 <span style="font-family: Tahoma,Geneva,sans-serif; line-height: 1.5;"> - 734 followers. 289 tweets.

<span style="color: #16b9df; font-family: Tahoma,Geneva,sans-serif;">Measurement Pilot Project
<span style="font-family: Tahoma,Geneva,sans-serif;">Our working draft of the project design (March 1): Our working draft of our dashboard (March 1):

Our final draft of project design: