Session+4+Engagement,+Monitoring,+and+Measuring

1 PM PST
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Agenda

1. Intro/Announcements 2. Share Examples of Content Calendars from Participants Palo Alto Art Center: Content Calendar for an Event CEN: http://measure-netnon.wikispaces.com/Center+for+Excellence+in+Nonprofits 3. Best practices for content optimization, engagement, and measurement 4. Share Examples of POST Immigrant Legal Resource Center 5. Next Steps

Session Notes

Recording

How to Be Prepared

Use Content Spreadsheet: Think through the “People” and “Objectives” Identify one social channel that makes sense for who you want to reach and your results Plot out a week or a month of content



Want to share your POST - use this template

Resources on Content Optimization

Ten Types of Content We All Love []

Five Ways to Ramp Up Engagement http://www.pammarketingnut.com/2013/02/5-key-tips-for-facebook-page-marketers/ http://allfacebook.com/5-key-tips-for-facebook-page-marketers_b111675

How To Get More Likes and Shares on Facebook - Based on Research []

Tips for Optimizing FB Content To Get Into Newsfeeds []

Making Use of the Timeline Features []

Buddy Media: Twitter Optimization __ [] __

Measurement

http://www.bethkanter.org/sense-making/