Georgetown+University+Center+for+Children+and+Families+-+Group+1


 * Georgetown University Center for Children and Families**

Participant Name: Cathy Hope Web Site: http://ccf.georgetown.edu/ Email: cathy.hope.1@verizon.net Phone: 703-812-9371

Facebook: http://www.facebook.com/pages/Georgetown-University-Center-for-Children-and-Families/170973769623876?ref=hnav Blog: http://theccfblog.org/ YouTube: Twitter: LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 4 Total Posts: 6 Total Comments: 0 Comments per Post: 0

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**
 * July 29, 2011:** **Orientation**

August 3, 2011-HWK1
 * **Goals** || **Measurement** ||
 * Engage audience and have more two-way conversations || 2-3 posts/week and 5-6 comments/likes on others pages ||
 * Bridge the blog, website and facebook and increase traffic to all of them || Use google analytics to track where visitors are coming from and how they're going between the three outlets ||
 * Direct attention to our facebook allies || Commenting and engaging our allies ||
 * Connect with key constituencies and influencers || Liking or commenting on their posts or making connections by writing on their wall with links back to our resources ||

August 4, 2011: How To Create a Facebook culture inside your organization **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

Facebook community guidelines draft: Georgetown CCF reserves the right to delete posts and comments that are not respectful or relevant to our organization. We welcome respectful and constructive discussion, commentary and criticism.

I used the social media policy tool that builds a social media policy for you. It did a really great job of starting us off with something that we can edit as we see fit. I don't how it exactly applies to us since we only have two people working on social media at the moment. This policy seemed more relevant for organizations that have many working on it.

August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

1. What is your intent for using Facebook? What is the result that you want to achieve that defines success? Increasing traffic to our website and blog

2. What are your SMART objectives? Results -Increase the number of referrals to the site by an average of 25/month -Increase the number of referrals to the blog by an average of 75/month -Impressions grown in proportion to fans -Improve engagement and relationship with peer groups -Immediate goal to expand to 30 fans within the next month, 100 by the end of six months

Tactic/Facebook -Posting our blogs and papers on facebook -Connecting with advocacy organizations on topics of interest to their membership-either by posting on their walls or asking them to post. -Integrating our website and blog with our facebook page Capacity (Learning, Content, Staff, etc) -Making time to dedicate to facebook -Tracking what other groups are saying on facebook -Pay special attention to five of our peer groups -“Like us on facebook” links in our mass emails

3. Benchmarks
 * How did you come up with your “How Many” and “By When”?
 * Compared to peers? Compared to History? We used our past history to set benchmarks. It was mostly through tracking on goggle analytics and facebook.
 * Realistic or not?
 * Monthly, Weekly Targets? We have monthly targets

4. Metrics These are our top three metrics: -Number of Fans -Number of Referrals to blog and website -Number of Impressions
 * Look at each of your SMART objectives and ask what is the single best metric to know you are on track?
 * Ask what you don’t have to collect?
 * If you end up with a long list, can you narrow it down to the 3-5 data points to get started?


 * **Awareness** || **Engagement** || **Action** ||
 * **Number of Fans**


 * Traffic Referral**


 * Impressions on FB Posts**


 * Edgerank Score**


 * Other?** || **Number of comments Per Post**


 * Feedback Percentage Per Post**


 * Number of posts by Fans**


 * Other?** || **Phone Calls**


 * Donations**


 * Saved Time**


 * Other?** ||

We plan on using: -The facebook page itself for fans -Google analytics for referrals -Facebook page for impressions
 * 5. Right Tool for the Job**
 * Your measurement tools are the techniques you will use to collect data – the key performance indicators. Remember – any tool is useless unless it covers the sort of data that help you evaluate progress towards to your Objectives**
 * **Content analysis of social or traditional media**
 * **Primary audience via online, mail, or phone surveys**
 * **Analytics: Google Analytics, Facebook Insights, Export.ly, and Edgerank Checker**

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials