Center+for+Excellence+in+Nonprofits


 * Center for Excellence in Nonprofits **


 * Contact Person: ** Molly Polidoroff, Executive Director

** Phone: ** 650.517.5852

** Email: **molly@cen.org

**Web Site:** www.cen.org

** Executive Director: ** Molly Polidoroff

** Communications Director: **

** Social Media Staff: ** Jen Polidoroff


 * Baseline **

** CWRF Overall Level: ** Crawl

** Overall Score: **1.23

** Detailed Score: ** []
 * Indicator || Pre-Program Score || Post Program Score ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Networked Mindset || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Institutional Support || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Communications Strategy || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Staffing || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Analysis || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Tools || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Sense-Making || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Brand Monitoring || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Influencer Researcher || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Content || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Engagement || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Champions || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Relationship Mapping || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||


 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Burning Questions To Be Answered **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


 * <span style="background-color: white; font-family: Arial,sans-serif;">Social Media Presence **

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Blog:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Facebook: http://www.facebook.com/pages/Center-for-Excellence-in-Nonprofits/171706464960

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Fans: 115

<span style="font-family: Arial,sans-serif; font-size: 10pt;">YouTube no

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Subscribers:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Views:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Twitter

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Followers: no

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Hashtags:

JOURNAL: Excited (and a little intimidated) after orientation... So many social media platforms out there! We will be focusing on better utilizing facebook and perhaps consider blogging on our website in the future. Discussing Social Media Policy parameters with ED but not a big enough organization/social media presence to formalize at this time?

1/26/13 We are finding it is unfortunately easy to drop the ball on Social Media :(! Our organization is planning to grow in the next few months and we would now like to take advantage of this time to develop our social media policy using the templates and resources here. We also want to develop a plan for integrating social media (facebook) into our program development and outreach. Excited for today's call and to get back on track! Hoping to have policy in the works by the end of the week. After Call: Downloaded and will fill out POST worksheet. Sticking to facebook and will use Stephanie's tips to do some updating. Also taking a look at CWRF and setting realistic goals for CEN.

1/28/13 Just completed the POST framework. This is REALLY helpful. We will be dedicating slightly more time for social media but now have a dedicated plan. We will be using the program surveys we already distribute to capture data on the amount of people that find out about our programs through social media. Also, we are making an effort to grow our fan base and post more frequently about CEN's upcoming events. Once some of this data comes in, we will have a better idea about whether this plan is working and how we can improve. We still need a social media policy and a more indepth look at the CWRF chart - that is in the works!

3/20/13 Social Media Policy done two weeks ago - forgot to post! Used the tool from the wiki, and after a little reworking of the language came up with a great (and very simple) initial policy. CEN is also launching our Newsletter in April, so the Editorial Calendar came at the perfect time! After staff meeting today we have outlined a few posts, email blasts, etc. and have crafted a VERY simple initial editorial calendar. Will be meeting next week to talk about more content and planning for the calendar. Still need to do CWRF chart :( -- need more hours in the day!!

4/4/13 We are using our Editorial Calendar! This has been a great start for us to track our facebook posts and also keep track of our email blasts at the same time. We have added a "reach" section, but still need to develop this in order to really analyze how effective our posts/mailings are.
 * Schedule Day || Sent/Posted || Type of Media || Content || Reach ||
 * Thursday 3/14 || YES || facebook || Post about Hispanic Foundation LBLA Program || 233 people - 6 new likes ||
 * Tuesday 3/12 || YES || CEN Leadership Series Email || Introducing Chip Heath Program || 1400 people (research still needed) ||
 * Tuesday 3/19 || YES || facebook || Link to Chip Heath Program || 41 People ||
 * Tuesday 3/25 || YES || facebook || CEN Associate Director Position Available || 58 People ||
 * Tuesday 3/25 || YES || facebook || Post on Compasspoint's Page about Chip Heath || Compasspoint fans = 850 ||
 * Wednesday 3/26 || YES || CEN Leadership Series blast || Chip Heath reminder || 1500 people (research still needed) ||
 * Thursday 3/27 || YES || facebook || Post about San Jose Executive Director Roundtables || 31 People ||
 * Wednesday 4/3 || YES || CEN Newsletter || Introduce CEN Newsletter! || 1500 people (research still needed) ||
 * Thursday 4/4 || YES || facebook || Post on Thrive's Page about Chip Heath || Thrive fans = 47 ||
 * Thursday 4/4 || YES || facebook || Information on Harvard SPNM Application ||  ||
 * Tuesday 4/9 ||  || facebook || Reminder Post about Chip Heath Event ||   ||
 * Wednesday 4/17 ||  || CEN Leadership Series blast || Chip Heath - filling up fast ||   ||
 * Tuesday 4/23 ||  || CEN Leadership Series blast || Chip Heath - last chance to register (closes Friday) ||   ||

5/29/13 Social Media policy has been approved and adjusted to also accomodate our new Marketing and Communications Director and future CEN growth! Still using the Editorial Calendar, which has been great to keep us on track with posting (although we have fallen a bit behind in the last week or so). Will be adding a Virality column to better interpret this data and our reach. We have started to develop interactions on facebook since starting this training with Beth - yay, progress!! Also, survey results from last program will be reviewed next week and, per our POST document, we will see if facebook helped us reach any registrants. After the call yesterday we are also considering our newly launched Monthly Newsletter as another way to capture metrics and see what is working. We use Constant Contact as well and will be paying more attention the their reports after our email blasts. And of course STILL need to do CWRF chart...

6/25/13 Finally our CWRF chart:
 * Indicator || Pre-Program Score || Next Category & Description || CEN's Progress ||
 * Networked Mindset || 1 || 2 -- Listening to and cultivating relationships with networks based on mapping networks || Focusing on Facebook & emailing (constant contact) - we need to officially "map" but have been interacting with other organizations/networks to grow our reach ||
 * Institutional Support || 2 || 3 -- Social media staff position includes facilitating training other staff to use social networks || Hired Marketing & Communications Director and working together to promote social media ||
 * Communications Strategy || 1 || 2 -- Strategic plan with SMART objectives and audiences for branding and web presence, include strategy points to align social media for one or two social media channels. || Have selected Facebook & Monthly e-newsletters and are targeting "our" audience better with relevant and more frequent content - LOVED the POST framework, so helpful. ||
 * Staffing || 1 || 2 -- 5-19 hours per week of staff time is invested in one position. Other staff or intentions implement social media || Still working on staff time, right now it is all mixed with website, other marketing and facebook content ||
 * Analysis || 1 || 2 -- Data collection is consistent, but not shared between departments. Not all data is linked to decision making for better results. || Hard to determine - very small organization so we all see the data! ||
 * Tools || 1 || 2 -- Using free or low cost analytics tools to collect metrics and analyze further in spreadsheets if required for actionable insights. || Check! Thank you constant contact and survey monkey ||
 * Sense-Making || 2 || 3 -- Reports are discussed at staff meetings and used to make decisions that improve results. || We are now aware of how the data we collect relates to our social media and are using it to change our strategy ||
 * Brand Monitoring || 1 || 2 -- Observing concersations and receiving Google Alerts, but not doing analysis || Work still needed! ||
 * Influencer Researcher || 1 || 2 -- Uses online systems and "desk research" to identify, but is not monitoring. || Work still needed! ||
 * Content || 1 || 2 -- Uses an editorial calendar to align content with objectives and audiences to publish across channels consistently || Using Editorial Calendar -- this has been SOO helpful ||
 * Engagement || 1 || 2 -- Informal description of different levels of engagement on different platforms or across platforms, but doesn't align with strategy or measurment. || Definitely working on this but not on the official "ladder" format ||
 * Champions || 2 || 3 -- Consistent conversations and connections with aligned partners or champions on social media platform(s) and implements small pilots. || Still working on doing this more strategically -- is there a 2.5 category? ||
 * Relationship Mapping || 1 || 2 -- Uses low tech methods (drawings and sticky notes) to visualize networks of individuals and organizations || Need to improve mapping and haven't really moved forward on this ||