Group+1A+Chat+Notes

=**Group 1A**= =**Session 2**= =**Chat Transcript**=

**Icebreaker: review of social media policy examples--what resonated?**
Robyn Herr: The example from Ford resonated with us. It was simple and straightforward. We also used the Social Media Policy Tool website that was very helpful.

Liz Neeley: Re: what resonated from other organization's social media policy: We were particularly keen to copy Sierra Club's approach of not just saying what *isn't* allowed, but also being specific about the kinds of interactions we hope to encourage.

stephanie mcauliffe: Hi - I am catching up, but happy to share our social media policy, which I 99% like.

Maria Duzon: What resonated with me: encouraging staff to act as ambassadors of the agency; to behave as they normally would in the workplace

Kristina Gawrgy Campbell Our social media goals are tied to our strategic plan, as is everything we do in our communications and marketing department.

Sharing about creating a social media policy on the wiki
Robyn Herr: I've been using the wiki, but I sometimes forget to update it regularly. I also wonder if there is a way to upload document files to the wiki.

Connor: Yes, updated and will enjoy spending more time to read everyone's wiki.

Sally Kinoshita: We updated our journal for week one but not yet for week two. The thing that has kept us back has simply been time to finish homework for week two.

Jenifer Morgan: yes, I have used it, and it's been really useful in helping remember some of the thoughts and key take-aways I'm gathering

Liz Neeley: Yes, have updated the wiki. Finding it easier to report on activites than write reflections.

Lori Kodama: Yes, learning to use the wiki has been fun, and I am thinking about ways we can use it here at AAPIP in our capacity building work with nonprofits for collaborating on documents and sharing learning!

Rochelle Rached: I spent some time this week writing "somewhere" in the wiki. To be honest much of the wiki and the general "pace" of learning is often ahead of my learning pace. I'm staying patient and reaching out to folks for help. I think as I become more acquainted with wiki I can use it to its fullest ability. I am eager to learn more.

stephanie mcauliffe: I just got it started and posted our fb stats, but have a lot more to do

Lori Kodama: What I discovered, specifically for this peer exchange, is it is best if I write my reflections immediately after (and kind of during) the session. I refer back to the wiki between sessions, to make sure I am applying what I'm learning, and doing my homework!

Lissan Anfune: yes and I find the wiki quite easy to edit and navigate.

Kristina Gawrgy Campbell: Yes. I have uploaded to the journal.

Lori Kodama: (just want to say, I am also learning/applying how to use ReadyTalk for peer learning. Inviting chat with specific topics during the intros is really smart/effective)

What are your SMART objectives?
Connor: increase web traffic by 10% by November 2012

stephanie mcauliffe: increase page likes from 251 to 1000 by 12/31/11

Liz Neeley: One SMART objective for us might be something like having "50% of new training participants 'Like" the page within one month of a training". Or perhaps link social media efforts with our web analytics and set a goal for # of requests for trainings coming from Facebook and twitter

Kristina Gawrgy Campbell: At the beginning of this year, we set an objective for 5,000 connections across all social media by Jan 1, 2012.

Robyn Herr Create: social media metrics for our organization by November 2011 board meeting to be fully implemented by October 31, 2012. Responsibile staff member is Development and Communications Coordinator, in conjunction with program officers.

Robbie Blake: SMART objectives:(AIM: try to convert Facebook 'fans' to taking action(SMART objective: 100 Facebook fans email their parliamentarian by November 30 2011. 20 of them post comments about this experience and encourage others.

Liz Neeley: i think the discussion of choosing numbers and goal-setting is very interesting, and would love to hear about how to avoid arbitrary numbers. 1000 sounds great, but what does it MEAN?

Rochelle Rached: Increase our number of likes by 50 before January 1, 2012. If we have 200 fans, is it practical to shoot for 1,000?

Jenifer Morgan: Have all five members of the staff contributing weekly to Facebook by the end of 2011.

Do you have benchmark data to use to set your targets?
Sally Kinoshita: no. interested in doing the survey of our peers to get the benchmark data.

Liz Neeley: We have very little baseline data, we'll look to peers

Connor: Yes, we've checked web stats for years and since starting FB maybe checked every 6 months

Robyn Herr: Yes. We have the number of referrals to our website from facebook through Google Analytics. We also have a benchmark for our current number of fans.

stephanie mcauliffe: need to reserach fb and Pacifica

Kristina Gawrgy Campbell: Yes, but we might want to do more research of peers. Surveying our members might be the way to do that.

Jenifer Morgan: yes, but it's not consolidated/organized

Rochelle Rached: I would like to touch base with 2-3 organizations and some of the congregations we work with to tap into their base and also to get a sense of how like-minded organizations to compare ourselves to. No we do not currently have benchmark data. I need to learn how to use that and interpret some of those numbers. Is there a good resource that summarizes and defines "impressions" and "edgerank"?

stephanie mcauliffe: very helpful to explain what these things are, thanks

Kristina Gawrgy Campbell: Does Export.ly work with Twitter, as well?

Next steps
Kristina Gawrgy Campbell: We're definitely going to start using Export.ly and Edgerank, and moving forward with the goals we set at the beginning of the year.

stephanie mcauliffe: next step is to write up intent and smart obejctives. Then start a spreadsheet with baseline data. Also want to creat a dashboard for the baord to get them engaged. This is do-able without too much volunteer time, just need to step it up a bit.

Robyn Herr: We'll be figuring out what specifically we want to measure. We'll need the input from other staff members on this (which will also help with wider staff engagement on facebook.) I am glad to know we only need to come up with 1-2 SMART objectives. This will make it a lot easier on me, as well as to get additional staff buy-in for this work.

Connor: Will definitely check day of week, time and kind of post (video, photo, text only) on Edgerank...that sounds very cool for a statistic freak like myself. I love discussions within our group at MBARI so I look forward to their input on smart objectives and what stats to focus on...they're so engaged and smart, it'll be a fun discussion.

Rochelle Rached: is there an online resource that covers all these "basics" in a simple way that I can share with my staff?

Lori Kodama Clear: need to set objectives, then experiment with EdgeRank and Export.ly, need to get into a routine for measuring. What struck me: I like the idea of identifying "intent" for SMART objective.

Peggy McNutt: don't over collect data if it doesn't have meaning to an objective

Hilary Byerly I'm excited to be intentional and strategic with our social media activity, rather than just doing it "because everyone else is". and to finally figure out what's working and build on that!

Cathy Hope: we have a new FB page and 1,000 fans seems daunting -- we're not a membership driven org. but interact with influencers

Robbie Blake: I want to find out more and try to put into practice Export.ly on my FB page

Shari Kurita Better: define intent, set weekly goals for posts, identify growth of followers for end of year and campaign to reach new followers.

Liz Neeley: I appreciate the granular nature of data you can access with EdgeRank. Makes me feel more enthusiastic (and directed) about planning the types of content we will share so we can see how successful they are.

Lissan Anfune: will definitely be looking into NTEN to benchmark data and create smart objectives, with consideration around what others in the field are doing

Myesha Williams: What struck me was the idea of using objectives to track how effective we are using facebook...and that there are tools out there to help with that.

Jenifer Morgan: we capture a lot of data but don't have a context for it--creating a limited number of objectives will REALLY help, I think.

Robyn Herr Also looking forward to the next session on engagement. We really need help with that!

Myesha Williams: I like the idea of really being thoughtful about how to get youth to engage with us on our social media sites

Rochelle Rached: New page, new ideas, measurement as a way to see what works. Exciting to grow our presence on the web!

Lori Kodama: I like the valid metrics grid: Awareness - Engagement - Action (tied to actual measurements on fb). eg: the clarity of "likes" shoing reach, "comments" showing engagement.