Immigrant+Legal+Resource+Center+-+Group+1


 * Immigrant Legal Resource Center**

Participant Name: Sally Kinoshita Web Site: http://www.ilrc.org Email: sally@ilrc.org Phone: 415-321-8554

Facebook: http://www.facebook.com/immigrantlegalresourcecenter Blog: YouTube: Twitter: LinkedIn:
 * Social Media Presences**

July, 2011
 * Facebook Benchmarking**

Fans: 293 Total Posts: 23 Total Comments: 5 Comments per Post: 0.217391304347826


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

//Because we just started with FB, we need to 1) gain more experience; 2) learn how to measure our visibility; and 3) adjust our practices so that we see measurable improvements in traffic, interest, action (if applicable).//
 * Homework: Why do we want to improve our organization's practice on Facebook?**

//Group 1B: 1:00 pm PST - 4:00 pm EST// **Resources and Materials**
 * August 4, 2011: How To Create a Facebook culture inside your organization**


 * Homework: Thoughts about creating a social media policy or expanding capacity. Review the social media policy examples and select one item from another organization’s social media policy that might resonate with your organization. Write a FB community guidelines statement.**

// [Note from ILRC - this is a draft of communications guidelines written by our marketing consultant. It is not yet finalized as of August 29, 2011] // **Social Media and Online Communications Staff Guidelines ** **Draft – August 10, 2011 **

The ILRC’s goal in using online communications (social media, listserv comments, website comments, etc.) is to create more visibility for the organization’s work and products. More visibility can help us fulfill our mission by increasing our income through sales of earned revenue products/services, donations and funding. As more people become consumers of information on the web and engage in conversation and dialogue using Web 2.0 tools (social media, etc.), it is important that we are part of the dialogue. We are just beginning our exploration into the social media world while some of you may be frequent users of these tools in your personal life. We want to provide guidelines to you because the line between personal and professional online communications can sometimes be blurred. As we learn more and experiment with new methods of communications, these guidelines will be updated. **//Why is it important for employees to participate?//** This is especially important for the staff attorneys who represent the expertise of the ILRC. For the attorneys, online participation can help you to: 1. Build relationships and a network of professional contacts 2. Build your professional reputation online 3. Learn For the other staff, there are opportunities to increase the awareness of the ILRC to encourage donations and awareness with funders.
 * //Goal// **
 * Make new contacts from conferences, listservs, etc to provide more prospects for the ILRC to market the earned revenue products, solicit donations and gain more exposure to institutional funders.
 * Stay in contact with professional contacts
 * Use your network to ask for introductions to others, such as funders.
 * Show your knowledge and become the authority and go-to-person in your area of expertise which increases exposure for the ILRC.
 * Connect with others in your area of expertise.
 * Keep up on trends and key issues.


 * //Guidelines// **

1. When Posting Content: o Be professional in all situations, especially when accepting criticism. o Be respectful of confidential information (customers, financials, etc.) o Avoid plagiarism – document all sources and give credit where credit is due. Request permission from ILRC board members before using their content. o Be authentic – use your real name, organization name when commenting on professional matters. o Write and comment about what you know. o Write meaningful content that readers find valuable – Know your audience. o Before posting, LISTEN first to the conversation and think about the impact of your comments. o Writing style. Think of it as a conversation with your followers. Write as if you are talking to the person. Avoid overly composed language unless the topic requires (such as legal language). o Try to mention ILRC publications and/or trainings that relate to the post. For example after writing your listserv comment on hardship, you could include something similar to the following at the end of your comment: //“you can also obtain more information on hardship in the IlRC Hardship manual (link to manual on website)”.// o Invite your readers to follow the ILRC on Facebook. 2. Content Posted by Others on ILRC sites:
 * Use your best judgment in all situations – once content is posted, it can stay around for a long, long time.
 * The only content that will be deleted is content that is potentially offensive to readers or on an unrelated topic.
 * Comments with viewpoints different from the ILRC will not be removed **IF** they are presented in a civilized manner. Engaging in a discussion is key when using social media. Responses should be respectful and timely.

3. Using Specific Tools Currently, the ILRC will not be blogging, but will likely add this in the future. Our current use of Facebook will focus on positive news and stories around immigration, partner success stories and links to Bill Hing blogs. It will also be used to post photos of the ILRC in action (such as the Burton event, trainings, etc.) and publication and training news. Sally Kinoshita will be the moderator for the ILRC’s Facebook page. The backup moderator is ????? Our goal is to make daily posts on the page. Staff attorneys wishing to participate, should have a profile on LinkedIn. Highlights of professional accomplishments: manuals, speaking engagements, etc. should be included. Other staff members are encouraged to have a LinkedIn profile as well. All staff is encouraged to notify their connections when the ILRC has a staff position opening. ILRC listservs should be used by the attorneys on policy and program specific topics and by marketing to promote products and trainings. For non-ILRC listservs, attorneys are encouraged to mention products or trainings that relate to their content posting. The ILRC will begin tweeting soon. Sally will be the primary tweeter for the ILRC (?). Like Facebook, Twitter will be used to focus on positive immigration news, events, Bill Hing blogs, etc. The ILRC will also follow other organization’s tweets. If you have suggestions on organizations to follow or news worthy items to tweet about, notify Sally or the Communications Staff person. Video and photos will initially focus on the ILRC in action, such as, trainings, conferences, Burton event, etc. The goal is to do more with video in the future. Any photos or video ideas can be suggested to Sally or the Communications Staff person. To ensure accuracy, all technical information must be written or approved by a staff attorney prior to posting. In the future, we may allow customers to write product reviews.
 * Blogs:**
 * Facebook:**
 * LinkedIn:**
 * Listservs:**
 * Twitter:**
 * Videos & Photos:**
 * Website:**

//Group 1A: 11:00 am PST - 2:00 pm EST// **Resources and Materials** //Reflections on creating strategy and tactics for effectively using FB channel: better define intent, set weekly goals for posts, identify growth of followers for end of year and campaign to reach new followers. (posted by Shari)// //Love the 'valid metrics grid!'//
 * August 26, 2011: SMART objectives and measurement strategy**

August, 2011
 * Facebook Benchmarking**

Fans: 312 (up from 293) Total Posts: _

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials