Group+2_Description

=**Group 2: Measuring the Networked Nonprofit: Proving Results To Improve Results**=

This group will field test some of the ideas and methods in the forthcoming book “Measuring the Networked Nonprofit” by Beth Kanter and KD Paine. The content will look at how Networked Nonprofits can measure and quantify the value of their social media use. Good social media measurement is a reiterative process of strategy formation, implementation, measurement, and making changes. While the agenda may look a little bit daunting, remember that the program will unfold over six months and we anticipate a lot of peer support and consulting along the way. If your organization is new to measurement, it is best to start with baby steps. Therefore, participants should consider a small action learning project or pilot measurement program that is focused on measuring one specific program, event, or small campaign that uses social media.

We will be learning from each other as we develop and refine the methods and your work may, in fact, become a case study for the book to be published at the end of 2012.

By the end of the peer exchange, you should be able to do the following for a small pilot project:

1. Describe your organization’s SMART objectives for social media. 2. Identify the audience segments you hope to reach and what’s important to them. 3. Identify the investment or costs 4. Identify your benchmarks and KPI 5. Select the right measurement tool and process 6. Turn data into active decisions that improve your strategy or document the value of your results

=Learning Outcomes=

Participants At least 50 % of participants implement a social media measurement pilot that helps document value/results by the end of the project At least 50 % of participants improve results of social media practice through measurement techniques

Program Generate case studies of how nonprofit can measure social media effectively for “Measuring Networked Nonprofit Book” Generate insights, tips, and how to knowledge about implementing a measurement program for social media in a networked nonprofit context Model learning in public (see definition [|here] )

Participation Guidelines
More than one person per organization can participate in this project. To make the work more efficient and to avoid missing calls, your organizaiton may want to share the workload, but whoever joins the call must be prepared. Ideally, you participants should include those who are doing the work and responsible for overall strategy. Having your intern or social media consultant participate alone will not be effective.




 * Conference Calls:** Conference calls have been scheduled every 3 to 4 weeks over the course of the program for 60 minutes. The calls will introduce a topic, provide a framework and examples. Participants will have an opportunity to ask questions or share their experience. Each participant will identify a "next action step." This design is a mix of content-driven and learner-driven design (more [|here])


 * Next Action Step:** Each participant self-define their next action steps related to the topic of the call. How-to resources, checklists, and other materials will be provided. Homework is estimated to take approximately 2-4 hours per month.


 * Peer Learning:** Each organization will be encourated to use a “wiki” journal for notes during the program to facilitate “look over the shoulder learning” is encouraged. Peer sharing will be encouraging during the conference call. In addition, participants can sign up for office hours, half-hour small group or individual consultations by phone related to the content.

We will be using the Ready/Talk conference call and webinar system for all the calls. The telephone number and online login will be the same for all calls: Call-In: 866-740-1260 passcode: 7405939 Online: [|http://www.readytalk.com]passcode: 7405939
 * Technical Information**

Please test your computer specs as a participant using this [|online test] If you have questions about technical issues, please contact Ready/Talk Technical Support at: 800.843.9166