National+Abortion+Federation+(NAF)


 * National Abortion Federation (NAF) **


 * Contact Person: **  Melissa Fowler, Communications Director

 ** Phone: ** 202-667-5881 ext 217

 ** Email: **mfowler@prochoice.org

 **Web Site:** www.prochoice.org

 ** Executive Director: ** Vicki Saporta

 ** Communications Director: ** Melissa Fowler

 ** Social Media Staff: ** Melissa Fowler/Andrea Alford


 * Baseline **

 ** CWRF Overall Level: ** Walk

 ** Overall Score: **1.3100000000000001

 ** Detailed Score: ** []
 * Indicator || Pre-Program Score || Post Program Score ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Networked Mindset || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Institutional Support || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Communications Strategy || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Staffing || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Analysis || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Tools || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Sense-Making || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Brand Monitoring || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Influencer Researcher || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Content || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Engagement || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Champions || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Relationship Mapping || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||


 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Burning Questions To Be Answered **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


 * <span style="background-color: white; font-family: Arial,sans-serif;">Social Media Presence **

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Blog: http://blog.prochoice.org/

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Facebook: https://www.facebook.com/nationalabortionfederation

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Fans: 1391

<span style="font-family: Arial,sans-serif; font-size: 10pt;">YouTube Last video 9 months ago

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Subscribers: 13

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Views:1150

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Twitter Content curation strategy

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Followers: 3000

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Hashtags: #prochoice #reprorights

<span style="font-family: Arial,sans-serif; font-size: 10pt;">JOURNAL:February 5, 2013 <span style="font-family: Arial,sans-serif; font-size: 10pt;">Orientation: <span style="font-family: Arial,sans-serif; font-size: 10pt;">[Andrea and Melissa were on the call] We were excited to see how our organization scored on the the cultural indicators map and we're happy to see that we're crawling/walking our way to social media success!

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Social Media Policy: <span style="font-family: Arial,sans-serif; font-size: 10pt;">NAF currently does not have a social media policy in place but we have had serious discussions about doing so with our President & CEO.

<span style="font-family: Arial,sans-serif; font-size: 10pt;">JOURNAL: February 26, 2013

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Social Media Policy Update:

<span style="font-family: 'Arial','sans-serif'; font-size: 13.3333px;">We’re in the stages of discussing what kinds of social media policies we will be creating. NAF is unique because we are a comprised of three entities; NAF, the NAF Hotline, and because we are a membership organization, we provide social media assistance to them as well. Although optional for our members to implement, we do have a social media how-to guide/policy for them to access that we first shared at our annual meeting last year. NAF does have an unofficial social policy that we present to new staff meetings at orientation but we have not committed anything to paper until recently.

<span style="color: #222222; font-family: 'Arial','sans-serif'; font-size: 13.3333px;">Networked Mindset and Institutional Support Indicators: <span style="color: #222222; font-family: 'Arial','sans-serif'; font-size: 13.3333px;">We used a social media analysis toll called MentionMapp to analysis our Twitter community, which we are excited to connect and build stronger relationships with our hubs. We also did a ROUGH draft of our Social Network Mapping. We are still trying to hash out who's connected to whom and how strong those connections are.

Next Steps:
 * 1) Improving on the social media policy we have in place for our members. As well as encouraging our members to use the document as a blueprint for their social media platforms.
 * 2) Finalize the 'NAF/NAF Hotline' social media policy
 * 3) Draft a social media policy for NAF employees (we might possibly using an online Privacy Policy Generator to do so)

JOURNAL: March 19 We are still working to finalize our social media policy for NAF and the NAF Hotline. We also completed the POST worksheet but found that we had a bunch of questions about implementation and engagement. It has been decided that we will schedule a separate information training session with Beth and or Stephanie for further help.

JOURNAL: April 16 Although we have been bogged down in breaking news issues, we were able to put together an editorial calendar. However, other than highlighting annual events like the anniversary of //Roe v. Wade,// International Women's Day, Providers Appreciation Day, and campaigns - we really don't plan what we post on Twitter and Facebook. Most of the content that is posted is dependent on breaking news and or legislative issues. We do regularly post a collection of patient stories to our blog ever Wednesday, called Wednesday's Words from Women. We also try to post something to Facebook daily, so below please find a weeks work of ideas as well as our reach, likes, and what we learned for the following dates: April 1-5

We also developed a more detailed editorial calender that we hope to use monthly, which we would like to share but I'm having trouble uploading files to the wiki.
 * Format || Topics || Reach || Likes || What did we learn? ||
 * Facebook || Pending Court Battles for North Dakota Abortion Restrictions || 544 || 3, 4 shares ||  ||
 * Facebook || Opening of South Wind Women's Center - NAF President Vicki Saporta quote highlighted || 770 || 48, 1 share ||  ||
 * Facebook || Comic on North Dakota Fetal Heartbeat/20 Week Abortion Ban Legislation || 9,285 || 79, 64 shares || This was a hot-button issue that was being discussed on a national platform, the post provided legislative information is a creative, comedic way. ||
 * Facebook || Pro-choice Legislation in Washington State Counters Extreme Abortion Restrictions Trend || 461 || 15, 1 share || Pro-choice legislation is ALWAYS unusual, yet welcoming news to our base. ||
 * || This Is Personal Campaign Sign On: Tell President Obama - Your Boss Shouldn't Determine Your Birth Control || 426 || 19 || This is touched a wide range of people because it was about reproductive rights and not just about abortion care. ||
 * Facebook || Federal Court Rules Emergency Contraceptives To Be Sold Over the Counter || 2,035 || 60, 17 shares || Again, this is an issue that touched a wide range of people because it was about reproductive rights. ||

JOURNAL: May 30: Melissa and I were in and out of meetings all day Tuesday but below is our post worksheets and a final draft of the social media policy. We are still vetting some of the content in the document and hope to have something finalized by the end of June.

JOURNAL June 25: Twitter: Hashtags through coalitions: #Banthebans #stopthebans #OpposeTRAP Following more interesting people, following those who request a follow-back, closely following state legislative campaigns/retweeting initiatives Used SimplyMeasured to find our most valuable followers:
 * Primary Vehicle:**

Facebook: Used Facebook Insights to find our most valuable followers: Women: 72.5% Men: 24.2%
 * Secondary Vehicle:**
 * Core Audience by Gender:**
 * Core Audience by Age:** 25-34 - 32% women, 10.4% men

We also plan to use this information to better craft our messages/newsletters that we build on Blackbaud, which goes to our funders and other subscribers/supporters.

YouTube, Blog
 * Future Vehicle:**


 * Facebook Likes as of 6/25: 1,903**
 * Twitter Followers as of 6/25: 3,922**

Due to numerous anti-choice bills being introduced on both federal and state levels, we had a unique opportunity to plan out an editorial calender last week. We wanted to highlight the legislative initiatives that were both newsworthy and would generate attention/likes/comments. What We Learned: Content that we post that includes images and or powerful quotes have a farther reach and garner more likes and shares. We also saw that national issues have more of an impact on our followers. What We Plan to Work On: We would like to concentrate a bit more on legislation being introduced in the states but with a national angle. We would like to highlight that although these bills might seem to have state focus they can and will have a national impact.
 * Facebook Content Calendar: June 17-June 24, 2013**
 * Format || Topics || Reach || Likes ||
 * Facebook || National Abortion Bans (Ban the Bans!) || 642 || 13, 5 shares ||
 * Facebook || (White House Reaction to National Abortion Ban) White House Threatens to Veto Anti-Abortion Bill || 1,422 || 40, 11 shares, 6 comments ||
 * Facebook || (Result of Voting on National Abortion Ban) House Passes Blatantly Unconstitutional 20-week Abortion Ban || 675 || 7, 2 shares, 1 comment ||
 * Facebook || (Abortion Legislation in Statehouses) Ohio's Latest Abortion Bill: More Than Ultrasounds? || 290 || 4, 1 comment ||
 * Facebook || (Abortion Legislation in Statehouses) Status of TRAP Legislation in Texas || 546 || 10, 1 share, 2 comments ||
 * Facebook || (Abortion Legislation in Statehouses) Roundup of Most Restrictive and Ridiculous Anti-choice Legislation in Statehouses || 508 || 7, 1 share ||