April+Webinar

=**Webinar**= =**Integrating Social Media with Your Communications Strategy for Sustainable Agriculture**=

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Join Visiting Scholar Beth Kanter and Hanna Welch, Social Media Producer, from //grist.org// and Daniela Aceves from Roots of Change to learn about best practices for integrating Twitter and other social media channels into your organization’s overall communications strategy. Social media tools like Twitter can help your organization connect with journalists, bring visitors to your web site, and inspire people to sign online petitions. But you need to understand how to best craft engaging presence and content that supports your overall objectives and know how what metrics can help you improve. This webinar will share case studies and tips on how to do so.

The session will be followed by a second session for peer coaching with Visiting Scholar Beth Kanter on how you can put some of the ideas into practice and answer your questions.

We are encouraging program and communications staff to join to ensure the session is as useful as possible.

=Dates=

Tuesday, April 24th 2-3:30 PM PST

Follow Up Coaching Session with Beth Kanter Thursday, April 26th 12-1 PM PST

This Webinar is being supported by the Agriculture Sub-Program, The David and Lucile Packard Foundation

Call-In: 866-740-1260  begin_of_the_skype_highlighting   866-740-1260  end_of_the_skype_highlighting    passcode: 7405939 Online: [|http://www.readytalk.com] passcode: 7405939 Please test your computer specs as a participant using this [|online test] If you have questions about technical issues, please contact Ready/Talk Technical Support at: 800.843.9166  begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"> <span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">800.843.9166  <span class="skype_pnh_mark">end_of_the_skype_highlighting     ||
 * We will be using the Ready/Talk conference call and webinar system for all the calls. The telephone number and online login will be the same for all calls:


 * Presenters**

David and Lucile Packard Foundation Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that received Honorable Mention for the Terry McAdams Award. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. Her second book, Measuring the Networked Nonprofit, with Co-Author KD Paine, will be published in October, 2012. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She was named Visiting Scholar for Social Media and Nonprofits for the David and Lucile Packard Foundation in 2009-2012. She was a Society of New Communications Research Fellow for 2010.
 * Beth Kanter, Visiting Scholar**

Grist (http://www.grist.org)
 * Hanna Welch, Social Media Producer**

Hanna grew up smack-dab in the center of Seattle and was lucky enough to spend her formative years stomping around the city while also spending summers at her family’s cabin on a small island in the San Juans. To date, she still thinks it’s the most beautiful place in the world. Like any respectable daughter of hippie parents, Hanna learned how to use native plants to dye wool for weaving and dreamed of being a naturalist. Instead she ran away to study law in Washington, D.C., and eventually followed her bleeding heart to New Orleans to help create an interactive science workshop for low-income kids. Unable to stay away from her hometown, she moved back to the Emerald City and dabbled in corporate life, then found her rightful place in the land of nonprofits. Lured by Grist’s mission to green the world one pun at a time, she now does her best to help it keep on growing.

If you’re lucky, you’ll run into Hanna while she’s sailing around Lake Washington, volunteering for SIFF, supporting local hip-hop, cooking lavish meals with friends, or eating out at restaurants she probably can’t afford, all with camera in hand. Question is, do you feel lucky? Well … do ya?

Roots of Change (http://www.rootsofchange.org)
 * Daniela Aceves - Communications Manager**

Daniela has been engaged in various projects to create social and environmental change. Prior to joining ROC, she was the marketing coordinator at the Community Agroecology Network (CAN) where she managed marketing and outreach efforts to promote fairly traded coffee, food security in coffee- dependent communities, and sustainable farming practices. She graduated from UC Santa Cruz in 2008 with a combined major in Global Economics and Latin American & Latino Studies. She is passionate about furthering food policy in California, and is working towards building awareness through innovative networking techniques and communications strategies.

http://cc.readytalk.com/play?id=c2hjqg
 * Recording**

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 * Notes**


 * Resources**

Twitter Tips and Resource Links: [|Short List] Twitter Best Practices and Tips: Comprehensive

Editorial Calendar: [|Lightbox Template] [|Environmental Journalist Twitter List]

Participant Twitter Handles

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