United+Way+Silicon+Valley+-+group+1


 * United Way Silicon Valley**

Participant Name: Robert Cruz Web Site: http://www.uwsv.org Email: robert.cruz@uwsv.org Phone: 408-345-4354

Facebook: http://www.facebook.com/unitedwaysv Blog: YouTube: http://www.youtube.com/user/UnitedWaySV Twitter: http://twitter.com/#!/UnitedWaySV LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 643 Total Posts: 13 Total Comments: 8 Comments per Post: 0.615384615384615


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization - Increase our awareness - Build our brand (online reputation as the trusted leader and specialist in our field) -To be in a place where our future and some current donors, volunteers, advocates “hangout” (communicate, share, connect, etc..) - Connect and build relationiships with the next generation ofvolunteers, advocates, and donors
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * __HOMEWORK: Why do you want to improve your organization's practice onFacebook?__ **
 * __Homework:__**
 * __1. Write in your wiki journal your thoughts about creating a social media policy or expanding capacity. __**
 * A social meida policy is important to have so everyone in the organzation understands the boundaries of their online activities when representing the United Way Silicon Valley **
 * A social meida policy is important to have so everyone in the organzation understands the boundaries of their online activities when representing the United Way Silicon Valley **


 * 2. Review the social media policy examples and select one item from another organization’s social media policy that might resonate with your organization. **
 * Below are two items in IBM's Social Midia Policy that I will include in our social meida policy. **
 * - Identify yourself—name and, when relevant, role at IBM when you discuss IBM or IBM-related matters, such as IBM products or services. You must make it clear that you are speaking for yourself and not on behalf of IBM. **

**﻿** **﻿**
 * - If you publish content online relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions." **
 * 3. Write a Facebook Community Guidelines statement. **
 * //DRAFT V.10// **
 * //United Way Silicon Valley// encourages all our facebook fans to comment, post, share ideas and resources on our Facebook page. We hope our page will spur meaningful conversations, allow people to express themselves freely and share resources. However, we ask that you //be respectful and courteous to others and please no spam.//, or excessive posting. We ask that comments are kept relevant and respectful. //We reserve the right to remove comments or ban anyone who violates these guidelines.// **

**Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**


 * Homework:**


 * Write in the wiki journal. Identify your SMART objectives based on your intent and, if possible, benchmark data. Identify the metrics or data that you will collect and the tool.**


 * 1) Increase social media channels (facebook fans, twitter followers, etc.) by XXXX
 * 2) Increase “unique visitors” to our website by XXXX

Benchmark data:
 * 1) Look at two similar sized United Ways (population, demographics, etc.)
 * 2) Look at two similar local non-pfro

KPI
 * 1) Increased time on site
 * 2) Increase online mentions of UWSV and its programs, team members, etc. online

Metrics:
 * 1) Increased number of unique visitors
 * 2) Increased number of facebook likes
 * 3) Increase number of twitter likes

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials