Shelter+Network+-+group+1


 * Shelter Network**

Participant Name: Maria Duzon Web Site: http://www.shelternetwork.org Email: mduzon@shelternetwork.org Phone: 650-458-2714

Facebook: http://www.facebook.com/shelternetwork Blog: http://shelternetwork.wordpress.com/ YouTube: http://www.youtube.com/shelternetwork Twitter: http://twitter.com/shelternetwork LinkedIn: http://www.linkedin.com/company/shelter-network
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 525 Total Posts: 19 Total Comments: 5 Comments per Post: 0.263157894736842

8/4/11 - Goals. I want to improve Shelter Network’s use of Facebook to increase communication among donors, volunteers, advocates, clients and former clients. We hope to engage a younger set of donors and inspire them to advocate for Shelter Network and spread the word what our organization is doing to help the homeless in our community.
 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

8/26/11 - Thoughts about creating a social media policy or expanding capacity. Shelter Network's attitude toward staff engagement in traditional and social media has historically been controlled and limiting. But the times are changing! Our HR department is creating a new Employee Handbook that addresses social media (exact wording TBD). We encourage staff to promote the Shelter Network brand through social media, acting as ambassadors for the agency. Some have embraced the shift; others are still wary of expressing themselves online. We hope to implement more campaigns that encourage staff to utilize social media, so that they become comfortable using it as a communications tool and a resource for supporting our clients.

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials