Young+Invincibles+-+group+1


 * Young Invincibles**

Participant Name: Maya Brod Web Site: http://www.younginvincibles.org Email: maya.brod@younginvincibles.org Phone: 202-339-9354

Facebook: http://www.facebook.com/together.invincible Blog: http://speak.younginvincibles.org/t/10987/blog/index.jsp?blog_KEY=128 YouTube: http://www.youtube.com/user/YIWantChangeVideo Twitter: http://twitter.com/#!/YI_Care LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 4050 Total Posts: 21 Total Comments: 16 Comments per Post: 0.761904761904762


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

We would like to improve our organization's practice on Facebook in order to cultivate more online supporters, and use our Fan Page to engage young adults on issues that are important to them. We are still finding out which types of posts attract the most replies, and the best ways to frame a complex policy issue so that it elicits feedback from people who aren't necessarily politically engaged.
 * Why do you want to improve your organization's practice on Facebook?**

Ultimately, we hope that building a larger base of supporters on Facebook will lead to greater recognition of YI as a national youth advocate, drive more traffic to our website and blog, and better circulate our campaigns, events and action items that we post on our page.

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Resources and Materials**


 * Your homework: Write in your wiki journal your thoughts about creating a social media policy or expanding capacity. Review the social media policy examples and select one item from another organization’s social media policy that might resonate with your organization. Write a Facebook Community Guidelines statement. Everything you need in the checklist!**

__Reflections:__I think that creating a social media policy will be a useful guideline for future staff and interns in our office. One social media policy that I liked came from the ASHA's guidelines, which stated:

It is a good rule of thumb to think of ALL social media as the same as writing a signed letter to the editor of a newspaper. Don’t speak for ASHA, clearly state who you are and your relationship to the topic, make it clear you are representing your own ideas, and finally, don’t write anything that you would be embarrassed about seeing printed on the front page of a print publication.

Since YI is a nonpartisan organization, we have to be very careful about how we frame our health care work and the ways we encourage young people to become politically involved (for example, we could never endorse voting for a particular candidate on our Facebook page). If staff members want to voice their politics on Facebook or any other social media site, they should do so without speaking for Young Invincibles and keep this information on their own personal page.

__Facebook Community Guidelines__: We encourage open discussion and invite you to share your opinion on our Wall. Please keep in mind that we do moderate comments and posts, and will remove any that are off-toppic, offensive, or inappropriate for our page. Thanks for helping keep our community a respectful and dynamic space!

__Progress:__ -I posted our Facebook Community Guidelines on the Young Invincibles FB page. -I am currently writing a social media policy for our organization, and plan to review it with my executive director at the beginning of September. The examples that you posted for us were EXTREMELY helpful.

August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

__Notes from sesssion:__ -Good analytic tools: Export.ly, Edgerank Checker, Facebok Insights -Facebook Insights doesn't offer any info on the number of comments per posts. Export.ly also exports all the names of people that have liked or commented on the content. That's really good and helpful if we want to create champions for our brand, and find our most vocal online supporters. Edgerank also gives you recommendations for what to post, and the time of day for posts. (Thanks so much for answering my question, Beth! That was really helpful)

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * 1. What is your intent for using Facebook? What is the result that you want to achieve that defines success?**
 * Keep our audience engaged and inspire dialogue.
 * We use Facebook as a tool for listening to the online conversations on young adult issues, and then commenting about them. We keep the discussion going by posting a topic of discussion, an article in the news, question, or poll.
 * Distinguish and market YI’s organizational identity as a national youth advocate, and increase brand recognition.
 * Result that we want to achieve to define that success:
 * Cultivate more Facebook fans, and increase our audience to 4,700 fans by Dec. 31, 2011
 * Continue to drive traffic to our web site and blog by posting new content on our Facebook page. (YI has automated blog-to-Facebook publishing platform).
 * Identify and build online partnerships with influencers who can promote our cause to their Facebook fans.
 * Results that we want to achieve to define that success:
 * Circulate our campaigns and action items through other organizations' social media platforms.
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

There are free applications that allow you to design your landing page ( a great app is Pagemodo). Conversation starters - Open-ended questions Collaborate with other groups -Focus on one GOOD post a day see if you get a dramatic drop in likes, and focus on the frequency of the posts
 * Notes During Session:**

YI deals with 3 major advocacy priorities (health care, higher ed, & the economy), so I think I'll post 3 questions this month that are related to those issues.
 * Next Steps for Homework:**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

This week, HHS and the Obama administration announced that 2.5 million more young adults gained health insurance coverage since the ACA's dependent coverage expansion to age 26 took effect. We engaged our fans on this issue by posting a blog to our facebook page with a photo of a young woman benefiting from the new law. Above the photo, we typed "CLICK LIKE if you are one of the 2.5 million young adults now insured under your parent's plan." We received a total of 11 "likes" and 1 share.

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST//

//Our latest insight page. Our most successful posts have taught us that our fans want to hear good news that's relevant to them. It also helps to request interaction (ex: Click LIKE if you support this...)//

Resources and Materials