4+Recruit+fans,+but+engage+them+once+they+like+your+page


 * 4: Recruiting fans and Engagement**

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 * Recruitment**
 * Promote Facebook page through all other channels online and offline
 * Connect to existing campaign
 * Use a custom landing tab
 * Identify and “favorite” other Pages with similar audience
 * Experiment with Facebook ads
 * Engagement**
 * Become an expert at starting conversations
 * Create an engagement monthly plan based on different kinds of questions
 * Always be commenting, but in short chunks


 * Resources**

[|Twenty Ways To Promote Your Facebook Page] [|Custom Landing Tab] [|5 Ways To Optimize Your FB Page] [|Basic SEO for Your Page] [|21 Creative Ways to Promote Your Facebook] See Step 5 on Facebook: Step-by-Step for Recruitment
 * Recruitment**

[|What the Research Says About Engagement] See Step 6 on Facebook Step-by-Step for Engagement
 * Engagement**

Worksheet: Recruitment and Engagement [|worksheet-recruitment and engagement.pdf]

Distractions [|How Enable the Facebook Timeline]

Links Group 1A Chat Notes [|Group 1A Recording]

Group 1B Chat Notes [|Group 1B Recording]

Session Slides