GeoFunders+-+Group+1

**Grantmakers for Effective Organizations (GEO)**
Participant Name: Lissan Anfune Web Site: http://www.geofunders.org Email: anfune@geofunders.org Phone: 202.355.9544

Facebook: http://www.facebook.com/pages/Grantmakers-for-Effective-Organizations/124049822242?ref=ts YouTube: http://www.youtube.com/smartergrantmaking Twitter: http://twitter.com/#!/GEOfunders LinkedIn: http://www.linkedin.com/company/grantmakers-for-effective-organizations-geo-
 * Social Media Presences**

For the month of June, 2011: Fans: 879 Total Posts: 6 Total Comments: 0 Comments per Post: 0
 * Facebook Benchmarking**

July, 2011 fans: 926 Total Posts: 5 Total Comments: 2 Comments per post: only 2 comments for one particular post


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

**REFLECTIONS:**

 * ==== One question that comes up for me is, how strict or formal do we want our social media policy to be? Social media seems to inherently require a degree of informality but at the same time we need to remember to represent the organization well. Those lines seem to blur since so many people have a social media presence outside of their professional life and over-restriction could prove to be counterproductive. ====
 * ==== How do you get buy-in from staff to get them to think more openly about social media and maybe even to contribute? ====

**HOMEWORK:** //Why do you want to improve your organizations practices on facebook?//
==== We made a decision about a year ago to focus on twitter, which seemed to have higher value for us at the time. Now we are hoping to continue our twitter presence and to simultaneously strengthen our Facebook presence. Facebook is still the more popular of the two among our members and that means we could be missing out on a very powerful tool if we do not take the opportunity to improve how we utilize it. ====
 * ==== We hope to use Facebook to not only share content with our followers but also to engage them in discussions and to create a sense of community among our members as well as nonmembers. ====
 * ==== Facebook could be a potentially great way to keep our finger on the pulse of the grantmaking realm, to engage in relatively easy and quick dialogue about which innovations and practices our members are interested in, instead of the tweet/retweet culture which seems to dominate twitter. ====

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

**REFLECTIONS on creating social media policy:**

 * I have questions about how strict we want our social media policy to be, considering the existing culture at our organization. Also, we would want to keep it brief, so as not to overwhelm or discourage staff engagement in social media.I really like how several organizations' policies point out that if staff is going to post about content related to our work, they should make sure to let their affiliation be clear, so that it doesn't seem like an underhanded or suspicious move.
 * I think its important to emphasis the fact that we encourage involvement, even as we discuss the dos and donts
 * After discussions with our Manager of Communications and Marketting, we are reworking our social media policy to incorporate some of these ideas and tailoring it to the work we do and our organizational culture AND mission.
 * We recently discussed how staff can and should use twitter, we could do a similar conversation about Facebook to prep people for upcoming changes.
 * We recently discussed how staff can and should use twitter, we could do a similar conversation about Facebook to prep people for upcoming changes.

**Facebook Guidelines**
We at GEO want our Facebook page to be an open forum and encourage users to engage in discussions and debate. However, we want to cultivate a professional and safe online environment, so please keep comments and wall posts clean. GEO asks that users do not post any content that is obscene, defamatory, profane, libelous, threatening, harassing, abusive, hateful or embarrassing to any person or organization. Also, the appearance of external links on this page does not constitute official endorsement on behalf of GEO or our members and posts that focus solely on promotion or solicitation for a particular organization, unrelated to GEO content, are discouraged. GEO reserves the right to delete or edit any comments that it considers inappropriate or unacceptable.

August 26, 2011: SMART objectives and measurement strategy
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

September 23, 2011: Recruitment and Engagement
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

October 28, 2011: Content Strategy
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

November 18, 2011: Brand Ambassadors
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**
 * Resources and Materials**

December 16, 2011: Learning from Measurement
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials