Journal+for+Program+Measurement

=Beth's Journal=

June

Reflection from Santa Cruz []

May Session



Very pleased with the attendance so far and progress made on action learning projects

5/30

POPACT - BenchMark Survey

5/23

PACT -- Campaign integration w/Email/FB Exhale - Twitter Sentiment Analysis

5/22

IWCH - Twitter IBIS - Twitter MSI - Social Media Integration

5/8

IWCH - Twitter

5/1

Two drop outs

Young Invincibles Our staff is rapidly growing but our help for comms has stayed the same, so I dropped out of the class. I'm still attempting to do my project, but it's a very low priority on our organization's to do list. I really enjoyed the few classes I could attend and thank you for reaching out.

ACLU We can't continue in the project. This has been a crazy few months of work for us with 2 high profile Supreme Court cases, two major reports being released and now Boston. As an extra complication the three of us don't all have access to the same data so executing the Project would involve us being able to meet for an hour or so every week and sadly we just haven't been able to.

Thank you so much for the extra time you took from your schedule to help us think through the project. I have also personally enjoyed the calls.

I'm sorry that it looks like we wont be able to continue with the project but was a very good experience.

5/2

IBIS - Twitter Chat IWCH - Twitter Event

4/29

IWHC: Twitter Event

4/17

PopAct: Coaching Session; Survey Design IWHC: Twitter Event

4/15



4/17 Check in w/Dilly, PopAct - Survey

4/10 Check in PopAct

4/9 Check in with Paul Silva

4/8

Hayley Usdom, Marine Science Institute

% of heard of our organization’s name % know that we serve all level of income students and more than 50,000 a year % know that we are only behind Cal Academy and MBA in terms of students serve per year % know that we offer public programs throughout the year, not just summer camp The survey at Earth Day will serve as a baseline ||
 * **Goal ** || **<span style="font-family: Arial,sans-serif; font-size: 12pt;">KPI ** ||
 * <span style="font-family: Arial,sans-serif; font-size: 12pt;">To educate our audiences about our organization’s mission and programs || <span style="font-family: Arial,sans-serif; font-size: 12pt;">% of survey respondents know we are a nonprofit
 * <span style="font-family: Arial,sans-serif; font-size: 12pt;">To increase participation at Earth Day on the Bay || <span style="font-family: Arial,sans-serif; font-size: 12pt;">25% increase in event participation (from 1,500 to 2,000)

<span style="font-family: Arial,sans-serif; font-size: 12pt;"> x% say they heard about the event on Twitter or Facebook (Check what the baseline is from last year) <span style="font-family: Arial,sans-serif; font-size: 12pt;">X% non-member attenders convert to becoming a member post event <span style="font-family: Arial,sans-serif; font-size: 12pt;">X number join Facebook (will have signage at the event) (capture number of Fans before the event and number after) ||
 * <span style="font-family: Arial,sans-serif; font-size: 12pt;">To increase online participation while at the event offline and post event || <span style="font-family: Arial,sans-serif; font-size: 12pt;"># number of hash tag mentions

<span style="font-family: Arial,sans-serif; font-size: 12pt;"> # photos shared <span style="font-family: Arial,sans-serif; font-size: 12pt;">Some sort of fun online contest that encourages folks to share photos form the event on their social channels ||

4/3 Check in w/Dilly - Popact - identify KPIs and design benchmark survey

4/2

Leadership Learning 2nd coaching call - assisted with helping to narrow down the amount of data collecting on their dashboard and make it more visually simplified

Roots of Change 2nd coaching call - check in - project has changed slightly -in terms of dates and fundraising, but overall goals have remained the same

3/29

Check in with Paul Silva - IWHC on Twitter event

3/22

ACLU
 * **GOALS** || **KPI** ||
 * To engage more people from others states ||  ||
 * To grow audience from other states || # fans from other states increases by x # ||
 * To increase traffic referral from Facebook to web site || % increase of referral traffic (# unique visitors) to Web site from Facebook

Average time on site increases by 5% || Culture change issue for this project: Need to create an advocacy calendar internally - so they know what is in the pipeline and can identify issues that may be relevant to other states and work with projects and attornies.
 * To increase advocacy actions around issues || Need to get a more consistent advocacy calendar – internal communications ||


 * 3/25**

- Call with Matt Fitzgerald from Upwell // Goal: // measure our network in at least two new ways using NodeXL by June 1 // Objectives: //
 * Network Metrics Project **
 * 1) Test a way to assess the health and strength of network relationships over time
 * 2) Test hypothesis that our work strengthened network relationships
 * 3) Train at least two team members in social network analysis (SNA)
 * 4) Share results publicly

Activities to date:
 * Used NodeXL to map an overfishing conversation on twitter, and included this analysis in final report to the Waitt Foundation.
 * Two team members individually attended NodeXL open office hours on G+.
 * Introduced Marc Smith of the Social Media Research Foundation to Allen Gunn and Aspiration Technology. Facilitated an invite for Marc to the Strategic Technology Teach-in to be held on T, 3/26. Signed up to assist Marc at his SNA workshop for the Predictive Analytics conference.
 * Worked with Marc to map the #netnon twitter hashtag, the full results of which are hosted [|here] - a static image of which is pasted below.




 * 3/18**



Concerned about PACT and UpWell - still designing, not finished


 * 3/18**


 * Arts Council**

KPI: $ dollars raised, # new donors
 * Experiment on Razoo with a champions campaign to raise matching grant money**

Connected to Razoo for resources <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">Here is the webinar link: <span style="background-color: #ffffff; color: #1155cc; font-family: arial,sans-serif;">@http://www.razoo.com/p/webinars <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">NPO tool kit for AZgives.org: <span style="background-color: #ffffff; color: #1155cc; font-family: arial,sans-serif;">@http://azgives.razoo.com/giving_events/az13/nptoolkit <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">NPO tool kit for Givemn.org: <span style="background-color: #ffffff; color: #1155cc; font-family: arial,sans-serif;">@http://givemn.razoo.com/giving_events/GTMD12/nptoolkit <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">NPO tool kit for Milwaukee: <span style="background-color: #ffffff; color: #1155cc; font-family: arial,sans-serif;">@http://matchdaymke.razoo.com/giving_events/MatchDay13/nptoolkit


 * IWHC - Paul Silva**

To get 5 “cousin organizations” to engage in a Twitter dialogue related to the issues each week of the campaign using the hashtag. ||
 * Goals || KPI ||
 * * //Increase IWHC’s Twitter following with influential individual activists who use the #fem2 or care about our issues// || 25 activists ||
 * * //Increase engagement with influential individual activists on Twitter who follow the #fem2 and care about our issues.// || Get 25 activists to RT your messages during four weeks of the campaign ||
 * * //Increase the number of aligned “sister” partners who share IWHC’s messages on Twitter.// || To get 5 US focused “sister organizations” to engage a Twitter dialogue related to issues each week of the campaign using the hashtag ||
 * * //Increase the number and diversity of aligned “cousin” partners who share IWHC’s messages on Twitter// || To get 10 “cousin organizations” to follow your organization on Twitter.

Next Steps: Twitter Influencer research - set up Twitter lists


 * UW - Silicon Valley**

$500 per Champion Campaign ||
 * Goal || KPI ||
 * Awareness || % increase traffic referral from social channels ||
 * Engagement || % or # increase comments, shares or likes ||
 * Champions Campaign || # of champions that are not United Way Employees that fundraise
 * Champions Campaign || # of champions that are not United Way Employees that fundraise
 * Volunteers || # new volunteers (baseline) ||
 * Emails/Contact Info || # of new email addresses added – financial value assigned ||


 * Focus on younger professionals**


 * GEO**

<span style="font-family: Georgia,serif; font-size: 12pt;"># of comments <span style="font-family: Georgia,serif; font-size: 12pt;"># of members that participate that haven’t participated on the listserv <span style="font-family: Georgia,serif; font-size: 12pt;"># of summaries from discussion on LinkedIn shared on the GEO list || <span style="font-family: Georgia,serif; font-size: 12pt;"># of posts by staff where members contribute or comment <span style="font-family: Georgia,serif; font-size: 12pt;">Screen captures of examples ||
 * **<span style="font-family: Georgia,serif; font-size: 12pt;">Goal ** || **<span style="font-family: Georgia,serif; font-size: 12pt;">KPI ** ||
 * <span style="background-color: white; font-family: Georgia,serif; font-size: 12pt;">To share best practices, knowledge, news, and timely resource links (blog posts, studies, etc) between members || <span style="font-family: Georgia,serif; font-size: 12pt;"># of posts by members of the groups
 * <span style="font-family: Georgia,serif; font-size: 12pt;">To increase engagement between staff and members before or after face-to-face conferences and other offline events || <span style="font-family: Georgia,serif; font-size: 12pt;"># of comment threads where is a direct exchange between staff and members


 * IWHC/Paul Silva**


 * Going to measure Twitter component of a 50 day campaign that encourages Kerry to take actions on Women's Issues
 * Next Step: Templates from partners to create a calendar of weekly themes and toolkit of sample Tweets
 * Next Step: Identify key hashtags used by individual advocates that are influential and should be cultivated


 * 3/4**

POPACT


 * **<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">POPACT Blog Action Learning Project ** ||
 * **<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">Outcome/Result ** || **<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">KPI ** ||
 * **<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">Create ** || <span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;"># number of blog posts per month

<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">What is a doable publishing schedule?

<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">How many writers?

<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;"> Editorial Calendar ||
 * **<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">Consume ** || <span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">unique views for blog post

<span style="color: #222222; font-family: Arial,sans-serif; font-size: 10pt;"> subscribers – RSS <span style="color: #222222; font-family: Arial,sans-serif; font-size: 10pt;">Social media traffic referral || <span style="color: #222222; font-family: Arial,sans-serif; font-size: 10pt;">Blogger mentions/links <span style="color: #222222; font-family: Arial,sans-serif; font-size: 10pt;">Influencer mention/links || <span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">Subscribe to Email ||
 * **<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">Amplify ** || <span style="color: #222222; font-family: Arial,sans-serif; font-size: 10pt;">MSM mentions/links
 * **<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">Engage ** || <span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">comments on post ||
 * **<span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">Action ** || <span style="color: #222222; font-family: 'Franklin Gothic Book',sans-serif; font-size: 10pt;">Donate to PAI


 * Benchmarking study of partners based on CWRF


 * 2/28**

Leadership Learning


 * Reviewed entire conference marketing plan to determine easy wins for measurement


 * Goals: Registration, Awareness, Influencer, Engagement
 * What to measure:
 * Registration: Testing calls to action from emails - what works best to convert to subscription
 * Listing Building Via Social: Track with bit.ly codes, encourage email newsletter sign ups or webinar sign ups
 * Influencer: Give registration codes to design group and encourage them to promote to their channels, track conversions
 * Engagement: 50% of registered attenders engage before, during, and after
 * Before: Tweet Chat
 * During: Live Tweeting
 * Use rowfeeder
 * Set up system for adding registered users at event to twitter list

SSIR


 * Test offers for subscription on social channels: Can we get people to convert to subscriptions from social by asking them? Establishes a baseline. Establishes a case for more strategic engagement on social channels
 * Baseline: "Subscribe" LinkedIn, Twitter, Facebook, and Google +
 * Set up unique bit.ly for each platform "How many people clicked on the link"
 * Set up code for subscribe landing page and tally up completed subscriptions - % converted, # subscribers, $
 * Offers: 50% Discount vs $19.95 (half off)
 * Unique bit.ly for each for each platform
 * Unique code of offer

WildAid


 * Measure social media referral traffic to landing page for NBA Cares: http://www.wildaid.org/NBA
 * Testing option: Lend Your Voice vs Donate
 * Track referral traffic from Twitter/Facebook via Google Analytics Social Tracking
 * Set up tracking for donation landing page "NBA" to estimate conversion rate
 * Might need a consultant for Google Analytics set up, if can't figure it out
 * http://www.socialmediaexaminer.com/google-analytics-custom-campaigns/#


 * 2/27**

Coaching Sessions

APIP


 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Goal || <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">KPI ||
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Increase awareness of AAPIP’s approach by sharing the story of Civic Engagement Fund - video || <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Increase # views on Youtube for Video

<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;"> Referral traffic Twitter, Facebook increases by x ||
 * Talking with Web developer to get a tutorial on google analytics social traffic referral reports
 * Review of Youtube dashboards
 * Project is bigger and includes other tactics, but will focus on measuring these

PACT


 * **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Goal ** || **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">KPI ** ||
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">To inspire online engagement around immigration issue || <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">% increase of conversion rate for signing petition ||
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Referral from Social` || <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">% of referral traffic from Facebook to Petition Landing Page - increases by x ||
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Referral from Social` || <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">% of referral traffic from Twitter to Petition Landing Page - increases by x ||
 * Use Salsa platform for the petition, not sure how or if they can measure conversions to Salsa landing page
 * Identify baseline of petition conversions from national
 * Use bit.ly on Twitter for click thrus for petition
 * Design project testing different tactics for FB posting with Salsa petitions - which tactics get best responses

Leopold Leadership Program
 * We fleshed out a ladder of engagement and KPIs - but most important thing is the editorial calendar/planning and tracking consume, amplify, and engage metrics - and seeing what content performs well.
 * Discuss a team approach to creating content, use of editorial calendar, idea dashboard
 * Task: List of editorial topics, formats, and assign to blogging team. Having "recipes" for blog posts

<span style="font-family: 'Franklin Gothic Book',sans-serif;">What is a doable publishing schedule? <span style="font-family: 'Franklin Gothic Book',sans-serif;">What is the frequency of publication? <span style="font-family: 'Franklin Gothic Book',sans-serif;">Word length <span style="font-family: 'Franklin Gothic Book',sans-serif;">Past data from newsletters – teaching/learning <span style="font-family: 'Franklin Gothic Book',sans-serif;">How many writers: dozen || subscribers ||
 * **<span style="font-family: 'Franklin Gothic Book',sans-serif;">Outcome/Result ** || **<span style="font-family: 'Franklin Gothic Book',sans-serif;">KPI ** ||
 * **<span style="font-family: 'Franklin Gothic Book',sans-serif;">Create ** || <span style="font-family: 'Franklin Gothic Book',sans-serif;"># number of blog posts per month
 * **<span style="font-family: 'Franklin Gothic Book',sans-serif;">Consume ** || <span style="font-family: 'Franklin Gothic Book',sans-serif;"> unique views for blog post
 * **<span style="font-family: 'Franklin Gothic Book',sans-serif;">Amplify ** || <span style="font-family: 'Franklin Gothic Book',sans-serif;"> tweets, retweets ||
 * **<span style="font-family: 'Franklin Gothic Book',sans-serif;">Engage ** || <span style="font-family: 'Franklin Gothic Book',sans-serif;"> comments on post ||
 * **<span style="font-family: 'Franklin Gothic Book',sans-serif;">Apply content ** || <span style="font-family: 'Franklin Gothic Book',sans-serif;"> user survey ||
 * **<span style="font-family: 'Franklin Gothic Book',sans-serif;">Share lessons ** || <span style="font-family: 'Franklin Gothic Book',sans-serif;"> # of blog posts or comments that discuss how they applied ||


 * 2/25**


 * Theme: Going From Result to KPI**



Difficult:


 * My goal is to increase donations. Aside from measuring donations, I don't know what else or if I should measure other things
 * The work was winnowing everything down & finding strategic 'narrative' that linked what we need to look at with what we want to see
 * It required getting to specifics and focusing on what we want. That's been a challenge.
 * Have to iterate on it: need to make sure you are being specific enough in articulating the goal
 * Need to learn the tools for pulling detailed metrics together
 * It was challenging for me to think about baselines for comparison. I also kept thinking about if the metrics I was selecting were the best metrics to use to meet my goals.
 * Didn't want to pick something too rigid that might distract me from other indicators
 * I don't think most of us are used to planning our goals aligned with specific KPI's and really thinking through how these measurements are important to reach our goal

Easy, Doable:

Tied to organizational goals so it was doable




 * Theme Going from Result/KPI to Associated Metrics**


 * We have our metrics, but we haven't yet tied them to the "what we want", like Moms Rising did
 * Time consuming to sort through the data, but also the biggest component was how to present the data. Every statistic from every source is great but what do you do with that much data? The difficulty was figuring out how to organize and present the key data findings
 * Taking the time to use the tools is part of the challenge given how many there are and the time to use them
 * Not concerned about tools, more about "culture change" needed to measure as a discipline

Tools: Other Dashboard Tools Hubspot SocialBro Storify

Twitter Tools: Crowdbooster and Attentive.ly

Action Learning Project




 * Need to flesh out details
 * Fear of starting
 * Get buyin
 * Figure out how to divide and conquer the work
 * Chunk the project and finalize metrics & measurement system

Attendance on call - all except for Upwell and IWHC - have sent follow up emails

Follow up on those who haven't designed yet - and ask them took coaching Send FU email to those who are in the process of design and see if they need help


 * 2/22**

Upwell


 * <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif; line-height: 1.5;">Project: To come up with a measurement method that is streamlined and useful to decision-making for micro-attention campaigns.
 * <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif; line-height: 1.5;">Goal: Describe current process including template and how it might be improved.

IBIS

<span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">Action Learning Project <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif; line-height: 1.5;">Overall Goal: <span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">-Increase the # aligned partner organizations <span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">-Increase reach of research studies distributed through social channels <span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">Granular: <span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">-Increase the number of journalists who follow us or we follow <span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">-Increase the number of RTs of links to research by journalists <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif; line-height: 1.5;">Next Step: <span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">-List of potential target groups w/description <span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">-Get staff and other input <span style="background-color: #ffffff; color: #222222; display: block; font-family: arial,sans-serif;">-Review your followers on social channels to get ideas Roots of Change

<span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">Goal: <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">Launch an online fundraiser tied to Earth Day to raise money for <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">"California Food Policy" Council in April

<span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">1) Increase traffic from FB/Twitter to web site ( <span style="background-color: #ffffff; color: #1155cc; font-family: arial,sans-serif;">bit.ly <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;"> URL - Google <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">Analytics) x % during campaign period <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">2) Identify x number of champions to raise awareness and/or tap into <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">their networks for the fundraiser <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">3) Increase number of new donors by x number - and new dollars raised <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">4) Document best practices on how online fundraisers can be successful

<span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">Some links on champion campaigns <span style="background-color: #ffffff; color: #1155cc; font-family: arial,sans-serif;">@http://www.bethkanter.org/un-blue-key/ <span style="background-color: #ffffff; color: #1155cc; font-family: arial,sans-serif;">http://socialmedia-strategy.wikispaces.com/Champions

<span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">Do some research on your 26 local food policy bodies - help you both <span style="background-color: #ffffff; color: #222222; font-family: arial,sans-serif;">via social media and other channels.


 * Global Giving**

GOAL: To proactively engage more deeply with “core donors” on Twitter

KPI: -Improvement of conversation quality -Increase in quality conversations

GOAL: To get inspire donors to amplify Global Giving messaging/campaigns KPI -increase in applause rate -increase in conversation rate -increase in amplification

GOAL: To increase donations and number of projects donated to KPI -increase $ by x%

Setting up an experiment to test the question: Does proactive engagement with our most dedicated Twitter followers (donors) inspire them to amplify Global Giving Campaigns/Messaging or result in increased donors. Is the time invested in engaging with donors like this worth it?

Experiment involves 1: Donor Social Activity/Influencer Research (Chapter 12) 2: Creation of Scale for Conversation Quality (Chapter 8) 3: Efficient and automated tracking processes and data jujitsu for grabbing data from database, Twitter, and tracking tools.


 * 2/15 **

Coaching Sessions with Group 1 folks so far:

Exhale:
 * <span style="font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Hard to pick a project because there is so much they could do …
 * <span style="font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Project: How successful are we getting people to tweet about “provoice” issues, stories, etc?
 * <span style="font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">will do a content analysis of tweets with #provoice hashtag
 * <span style="font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Use RowFeeder - grabs tweets into a spreadsheet for analysis
 * <span style="font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Analysis of content/themes - add another column in spreadsheet, create scale - Read pages 131-137
 * <span style="font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Use Storify to curate tweets so you have the examples

Compass


 * Project that looks at the blog - content resonance and how well Twitter is working to get traffic to the blog
 * Navigating personal vs organizational

IWHC


 * <span style="font-family: Arial,sans-serif;">Working with their partners on various issues and doing several weeks of targeted campaign to DOS Kerry to put women's issues on his agenda
 * <span style="font-family: Arial,sans-serif;">Success: Kerry puts out a statement that puts these issues on his agenda - something that he is talking about
 * <span style="font-family: Arial,sans-serif;">Next step is to create a grid:

<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Date <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Issue <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Goal <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Audience (Kerry – who influences Kerry) <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Aligned Partners <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Message/Call To Action <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt; line-height: 1.5;">Content Engagement Measurement


 * 2/4**



15 out of 24 organizations have written in the wiki journal - very helpful to check and get examples for content. Most added at the last minute or during the call, but that's okay. I am now tracking whether keeping journal will contribute to the outcomes of having good case studies.

Also promoted the opportunity to connect for a coaching call.

Also realized that the action learning project worksheet needs to be more useful to design a project - need to integrate the 7 steps of measurement - the project design worksheet was more about how lead a process of change in the organization.

Coaching Sessions:

Exhale Upwell Compass IBIS International Women's Coalition


 * 1/22**


 * Ready/Talk Webinar Platform**
 * Experimented with the open-ended poll, but forgot to think about capture. Phew, captures it x
 * Change wording in progress poll because dropped word x
 * Is there a better outside chat app that we can use where all participants see everyone vs Ready/Talk chat - Stephanie
 * Get a new headset with better volume control


 * Reminders**
 * Do calendar announcements
 * Send the URL for the survey monkey sign up x
 * Wiki Journal prompt in the FU notes x
 * Point out where to find previous examples of action learning projects


 * Logistics**


 * Add names of participants to attendance templates


 * Polls**

Notes: These two said they had designed, not implementing - could be mistake or ahead of the game. Follow up to ask if they will speak on the Feb. 4th call Dilly Severin, PAI Zach Weisman, WildAid
 * Answer || Total Number || Total % ||
 * Have not started planning or designing || 23 || 92% ||
 * Designed, Not Implementing || 2 || 8% ||
 * Implementing not finished || 0 || 0% ||
 * Project finished || 0 || 0% ||
 * Want to present my case study || 0 || 0% ||


 * Hopes and Concerns**

Hopes


 * Themes ||
 * 1. Transform measurement into deeper engagement with stakeholders ||
 * 2. Measurement Techniques: Data Visualization, Real Time ||
 * 3. Create better habits for networking and measurement ||
 * 4. Get better impact with social media given limited time ||
 * 5. Improving practice ||
 * 6. Better monitoring and research ||
 * 7. Amplifies an existing project ||

Concerns


 * Themes ||
 * 1. Finding right fit for action learning project ||
 * 2. Difficulty of Virtual Peer Learning, given size and virtual design ||
 * 3. Narrowing down all the possible choices for action learning project ||
 * 4. Time, increase our workload ||
 * 5. Changing culture back at the organization ||
 * 6. Social media practice is to immature to measure ||