Reproductive+Health+Technologies+Project


 * Reproductive Health Technologies Project **


 * Contact Person: **  Morgan Meneses-Sheets, Program Manager

 ** Phone: ** 202-530-4401

 ** Email: **mmsheets@rhtp.org

 **Web Site:** www.rthp.org

 ** Executive Director: ** Susannah Baruch, Interim President & CEO

 ** Communications Director: ** N/A

 ** Social Media Staff: ** I manage the team, but we all contribute to the planning/implementation.


 * Baseline **

 ** CWRF Overall Level: ** Crawl

 ** Overall Score: **1.31

 ** Detailed Score: ** []
 * Indicator || Pre-Program Score || Post Program Score ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Networked Mindset || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Institutional Support || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Communications Strategy || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Staffing || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Analysis || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Tools || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Sense-Making || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Brand Monitoring || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Influencer Researcher || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Content || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Engagement || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Champions || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Relationship Mapping || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||


 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Burning Questions To Be Answered **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


 * <span style="background-color: white; font-family: Arial,sans-serif;">Social Media Presence **

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Blog:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Facebook: https://www.facebook.com/RHTPorg?ref=ts&fref=ts

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Fans: 700

<span style="font-family: Arial,sans-serif; font-size: 10pt;">YouTube: Yes

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Subscribers:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Views:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Twitter advocacy messaging

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Followers: 1100

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Hashtags: #repealHyde, #ECOTC, #ToxicZombie

<span style="font-family: Arial,sans-serif; font-size: 10pt;">**Progress Update (2/26/13):** We are in the intermediate stages of drafting a Social Media Policy for both personal accounts and organizational accounts. We are in the beginning stages of relationship mapping and identifying better analytics tools.
 * Social Media Policy was presented at a February staff meeting and an initial approval was voiced by staff members. The need for a Best Practices policy/guidelines was voiced at the meeting. Interim President & CEO of RHTP suggested that the Board approve the policy for it to become official.


 * Progress Update (3/19/13):** We completed our POST homework and it was helpful in spurring us to perform research on the social media practices of some of our partner organizations to get a better idea of what our strategy and objectives should look like. We had our intern perform this research over one week by surveying things like the organizations' number of followers on Twitter, the number of fans on Facebook, and how these numbers grew day by day. We also surveyed the number of times they post or tweet each day, the types of things they post, and the tone of the text that they post.


 * 1) **People:**Describe your current and potential target audiences that are most likely to engage with you through social media:
 * Coalition Partner, thought leaders, bloggers, engaged base--advocates.
 * What Keeps Them Up At Night?: Progressive issues, attacks from conservative politicians, issues related to RHTP's program areas (contraception, abortion, women's health & wellness).
 * What Are They Currently Seeing?: News articles (Salon, The Nation, etc.), RH Reality Check, Infographics, Memes
 * Where Do They Go For Information?: RH Reality Check, Guttmacher Institute, National Partnership for Women & Families, PPFA, NARAL, Center for American Progress, National Latina Institute for Reproductive Health
 * What Influences Their Decisions?: Sense of urgency, big crises, constituents, defensive actions, personal stories
 * What's Important To Them?: Same as what keeps them up at night.
 * What makes them act?: Defense/reactive, memes, satire, outrage
 * Target Audience #1: Reproductive Health/Rights/Justice Advocacy and Policy Organizations
 * Target Audience #2: Engaged base of individual advocates
 * Target Audience #3: Bloggers, Thought Leaders
 * What research, if any, do you need to do?:
 * Analytics of our Facebook and Twitter accounts
 * Research our coalition partners' social media activity (done by Intern, outlined above in progress update
 * 1) **Objectives:**
 * #1: Increase Followers, Likes and Retweets
 * #2: Increase the impact of our social media content--does it impact the conversation happening around an issue?
 * #3: Increase RHTP staff's social media literacy and the organization's ability to analyze accounts' analytics and strategize accordingly.
 * 1) **Strategy:**
 * //We have not completed this portion of the POST activity yet because we are going to do so after our coaching call with Stephanie and after having a meaningful look at the research our intern did on our coalition partners' social media activity.//

Relationship Map: The program staff met as a group to map out the relationship maps for each of our program areas and then compare and see where we overlap. We drew out the maps on large pieces of paper and then our intern translated that into an electronic bubble map. We were able to identify our main hubs and the groups/individuals that we would like to reach and aren't able to--yet. Some program areas are reaching thought leaders and organizations on social media that other program areas would like to reach, so we will strategize on how to bridge that gap. This activity was helpful in enabling us to concretely lay down our current capacity in terms of reach and visualize where we'd like to go from here.


 * Progress Update (5/28/13):**
 * We made an editorial calendar for our Twitter activity -- see attached spreadsheet for April.
 * Following Stephanie's advice from coaching session to engage in more reciprocal responses with Twitter and FB followers.
 * Using FB analytics and free TweetReach reports to measure our social media impact.

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