Group+2+National+Wildlife+Federation


 * National Wildlife Federation**

Participant Name: Danielle Brigida Web Site: http://www.nwf.org Email: danielle.brigida@gmail.com Phone: 7034386534


 * Social Media Presences**

Facebook: http://www.facebook.com/nationalwildlife Blog: http://blog.nwf.org/ YouTube: http://www.youtube.com/nationalwildlife Twitter: http://twitter.com/nwf LinkedIn: http://www.linkedin.com/company/11401 Listening:

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST

Took away that we'll be helping prioritize tools and what to measure. Looking forward to working with many people internally to help make this a helpful and productive adventure for the organization.

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST

Next steps: Fill out worksheets, discuss with a few people in leadership if setting up a social media dashboard could be a useful. Or if there's another case study I could investigate.


 * From Beth **
 * Danielle: **

A few posts on my blog that might be of interest be sure to track down folks in the comments and I'll also make a connection/introduction for you. http://www.bethkanter.org/dashboard-tips/ http://www.bethkanter.org/networked-learning-loops/ http://www.bethkanter.org/dashboard-design/

The first post is a guest post from C. Daniel Chase who is the web developer at the Smithsonian. I had the opportunity to chat with him today about his advice for designing and implementing cross-department dashboards. Here's what he shared:


 * Dashboard should have a centralized, high level view that shows KPIs - these should be pretty clear
 * Each department would have a sub-view or tab on the spreadsheet that shows more detail to the KPIs. They have to agree to the same format/structure.
 * One way to do this is get department leader to agree on the structure - and then present it to other people in the department as "this is what your boss wants" or get the senior leader to present it
 * Having someone build the dashboard so it is automated is a good idea - it might need to be a database
 * If departments want to "tweak" their data points, they can do it - but they would have to build off their tweaks as "reports" -
 * The most important thing is consistency, centralization of the data collection format. Then get everyone to agree to display of the top level and department level.

I'll make an introduction for you.

Thank you so much!

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST

My notes and Beth's:


 * 9/15/11**

Set up a learning and measurement process to share results and best practices. - # of Facebook PageFans - # of Twitter Followers - # of Retweets - # of Facebook Likes -Question of Regional Office managers on Monthly Benchmarking results
 * Objective:**
 * Potential KPI’s – Still need to figure this out.**
 * Next Steps:**

-Figure out the best way to make collecting the data easy to do as well as the sharing aspect

- survey what we currently have

- Current state/ numbers/ best practices

-Talk to developers to use the API Here's some of my notes:

(1) Objective To create a method/process for learning from measurement about social media best practices and to share results from affiliates and/or regional orgs on their use of Twitter/Facebook.

Tasks

- catalog Facebook/Twitter accounts in a spreadsheet - do a survey of best practices - ask questions re: smart objectives, audience researched, results, tactics used, as well as their account info - number of followers -etc. - design a simple shared spreadsheet on google docs and a process where you summarizing data and asking questions to prompt sharing - can you use listserv for this -set up simple process to collect stories for best practices (internal tumbler?) - research w/ web API possibilities for automation -outside research - so web team different models

Principles -start really small - to test -don't collect too much data -link data to outcomes

Notes: 10/5/11 Making a decision on KPI's has been a difficult one for us. I've really enjoyed looking at other dashboards: http://museumsocial.tumblr.com/post/6758219564/top-social-media-gainers-6-12-6-18 in order to see growth and those who are going above and beyond.

I think to start it may be easiest to look at these numbers. As well as what "people are talking about".

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

Goal: Work with 6-10 regional offices and programs over the next 3 months to pick specific/measurable benchmarks to achieve.

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.