Immigrant+Legal+Resource+Center


 * Immigrant Legal Resource Center **


 * Contact Person: ** Linda Mogannam, Marketing Manager

** Phone: ** 415-321-8555

** Email: **lmogannam@ilrc.org

**Web Site:** www.ilrc.org

** Executive Director: ** Eric Cohen

** Communications Director: ** Linda Mogannam

** Social Media Staff: ** Linda Mogannam


 * Baseline **

** CWRF Overall Level: ** Crawl

** Overall Score: **1.31

** Detailed Score: ** []
 * Indicator || Pre-Program Score || Post Program Score ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Networked Mindset || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Institutional Support || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Communications Strategy || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Staffing || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Analysis || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Tools || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Sense-Making || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Brand Monitoring || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Influencer Researcher || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Content || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Engagement || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Champions || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Relationship Mapping || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||


 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Burning Questions To Be Answered **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


 * <span style="background-color: white; font-family: Arial,sans-serif;">Social Media Presence **

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Blog:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Facebook: https://www.facebook.com/immigrantlegalresourcecenter?ref=hl

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Fans: 733

<span style="font-family: Arial,sans-serif; font-size: 10pt;">YouTube yes

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Subscribers: 1

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Views:132

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Twitter: https://twitter.com/ILRC_SF

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Followers: 31 (Launched on 2/1/13)

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Hashtags: #DACA, #Immigration


 * January 23, 2013**:

Prior to the next session, I commit to build out our Twitter page. I have set-up an account, but I need to upload a photo and begin following more organizations. I also commit to reading the first chapter of The Networked Nonprofit.

This is a great opportunity to learn about all of the measurement tools available. It is, however, a bit daunting due to the time commitment. I will give it my all, but also need to be realistic about potentially missing some assignments due to other obligations.
 * Reflections from our Orientation**:

I launched our Twitter page on February 1st. Looking forward to Tweeting with the best of them!

We currently do not have an official policy. I manage our FB, LinkedIn and Twitter pages. If someone in the organization has an article that they would like to post to one of our pages, they forward it to me. I will review sample policies so that I can develop one of our organization, as part of our overall social media plan.
 * Social Media Policy:**

In order for it to be a live, active policy, everyone should know where the policy lives (mostly likely on our shared drive) and should read the policy. As questions arise or issues come up, use the opportunity to update the policy.

I have drafted Social Media Policy and edited some of the language so that it's more relevant to our organization. I used the Social Media Policy Tool (online resource) and tweaked some of the verbiage. I set up a call with Beth to review my draft and clarify two sections in the document. My next steps are: -Make final edits. -Forward the policy draft to the Deputy Director and Associate Director to review and provide feedback. -Make any final edits recommended by them and introduce the policy to our staff during any upcoming staff meeting. I will provide hard copies to everyone and review the document, allowing for questions and feedback.
 * February 20, 2013:**

My Social Media Policy draft has been edited and forwarded to our Deputy Director and Associate Director for review.
 * February 26, 2013:**