FishChoice_Group+1


 * FishChoice**

Participant Name: Justin Boevers Web Site: http://www.fishchoice.com Email: justin@fishchoice.com Phone: 206 779-5496

Facebook: https://www.facebook.com/pages/FishChoice/136481958941?ref=ts Blog: YouTube: Twitter: http://twitter.com/#!/FishChoice LinkedIn: http://www.linkedin.com/groups/FishChoice-2975117?mostPopular=&gid=2975117&goback=.anh_2975117
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 149 Total Posts: 13 Total Comments: 2 Comments per Post: 0.153846153846154


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**


 * We want to improve our organization's practice on Facebook because:**
 * Facebook can be used as both a retention and a recruiting tool for the users (seafood suppliers, seafood buyers) of our website
 * We have limited communication channels with our audience, and Facebook is one of the best ways to communicate that we currently have at our disposal
 * We want to capture our organization's success and would like all the users of our website to like us or add us to their organization's favorites page

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**


 * Reflection**
 * Engage those that we work through Facebook, i.e. post on their walls, link back to their content on our website, etc...


 * Thoughts about creating a social media policy**
 * Our individual space in the seafood industry is relatively neutral but there are many who disagree with the opinions and strategies of our partners which impacts us
 * There are a lot of issues and developments in the seafood industry which impact FishChoice, but it may do more harm than benefit to draw attention to them
 * Organizationally, we try to not voice our opinion, very easy to have readers perceive an opinion by what we post on Facebook
 * Much of what we post is other news, not our own content, and we need to be extra careful about how we post topics that aren't inherently our original content
 * We also need to be very aware that we work in an industry where nonprofit opinions have the ability to impact people's livelihoods and emotions can often run high
 * We work with a number of organizations who always don't agree with each other and we want to be sensitive to not be responsible for drawing any negative light to our partners
 * Because we work with seafood companies and businesses that buy seafood we want to also pay attention to the other Facebook pages our organization likes


 * Facebook Community Guidelines Statement**
 * //FishChoice welcomes all comments and opinions, especially ones that are not in agreement with our organizational mission as long as those opinions are expressed as respectful and thoughtful of others and lead to a healthy and productive dialogue. FishChoice reserves the right to remove any comments that it views as distasteful and disrespectful.//


 * Social Media Capacity**
 * We are a very small organization and it only makes sense to have one person actually run the social media accounts, but we encourage everyone to submit suggestions for social media content

August 26, 2011: SMART objectives and measurement strategy
 * Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**


 * SMART Objectives:**
 * Reach 500 page likes by the end of 2011, and 1,000 by the International Boston Seafood Show (IBSS) in March 2012
 * Have all suppliers listed on FishChoice who have Facebook pages like our Facebook page by IBSS 2012
 * Average one comment and one like per posting


 * Measuring SMART Objectives**
 * For now we will use Facebook Insights

September 23, 2011 Fans: 204 Total Posts: ?? Total Comments: ?? Comments per Post: ??
 * Facebook Benchmarking**

September 23, 2011: Recruitment and Engagement
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**


 * Reflection**
 * Need to have bigger graphics for Facebook / Social Media on other channels, esp. e-newsletter and website
 * Need to use more questions when posting items
 * Need to think about if we want to use a Facebook landing page and what would it look like

October 28, 2011: Content Strategy
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

November 18, 2011: Brand Ambassadors
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**
 * Resources and Materials**

December 16, 2011: Learning from Measurement
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials