Group+2+ZERO01+-+The+Art+and+Technology+Network


 * ZER01: The Art and Technology Network**

Participant Name: Danielle Siembieda Web Site: http://www.zero1.org Email: danielle@zero1.org Phone: 619-757-4477


 * Social Media Presences**

Facebook: https://www.facebook.com/ZER01SJ Blog: http://blog.zero1.org/ YouTube: http://www.youtube.com/01SJ Twitter: http://twitter.com/#!/01SJ LinkedIn: http://www.linkedin.com/groups/ZER01 Listening:

Plan-Zero1

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST

Session Takeaways: The key takeaways I received from the first session were the basic process in which this forum will help me. There are a lot of resources that I need to be aware of. I also realize how far behind in the measurements and metrics I am using and how I am not using them properly. I hope this will help. I have been struggling creating a dynamic social media plan that really adheres to our vision to be a part of new technologies. The organization is supportive of trying new things but ultimately it is me who has to create everything. I hope that step by step these processes will help me narrow down and create a more dynamic social media plan and strategy.

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST I have been a bit hesitant in the measurements for a few reasons. First I am the only one in my org. doing any of this stuff, am part time and have never really dealt with statistics and measurements before. Secondly I hadn't until, this weekend finished our overall Social Media Strategy which has been holding me up. So today I dove in and came across some stumble blocks.

1. In Katie Pains book Ch1. the checklist for accurate results really involves the entire organization which I am not sure if I can get everyone into the measurement mode yet alone social media mode. Many of her links in this section are not working.

2. In Chapter 3, Step 2. Define your Environment, Your audiences and role in influencing them. I am not sure how to "articulate what are the specific benefits of your efforts?

3. How do I determine a % Katie Paine keeps referring to a % increase but how does it not become arbitrary?

4. I can see who our competition is but how do I measure against them in a non-profit sense?

5. Below is what I have started for our mini measureable campaign, I cannot define the rest until I get a bit more clarity
 * Rebranding Social Media Strategy**


 * Objectives**


 * 1) 1. To position of ZERO1 as a regional/global arts non-profit.
 * 2) 2. To educate/create awareness for the audience on the new mission and vision of ZERO1.
 * 3) 3. To get people to spell ZERO1 correctly.

Return- Brand awareness Investment-Multiple staff time, branding company fees
 * ?? Define your investment: What will it cost What is the** **“ I****” in ROI?**

Recognition by new organizations and audience members. Media associates ZERO1 with Eyebeam or Rhizome. Audience grows to the size of GAFFTA
 * Comparative Benchmarks (KPI)**

Raise visibility of ZERO1 as a regional arts non-profit
 * Strategy**

Collect other twitter handles and website that use ZERO1, ZER01, 01SJ, etc. to play a name game clarifying ZERO1 as the brand

Create a buzz for regional and global arts bloggers to write about us

Data Collection
 * Measurement**
 * 1) 1. Content analysis of social or traditional media
 * 2) 2. Primary research via online, mail or phone survey
 * 3) 3. Web analystics


 * If you want to measure messaging, positioning, themes, sentiment:**
 * =Content analysis**

If you want to measure awareness, perception, preference:= Survey research

Feedback apreciated.

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

After going back and forth deciding on a pilot program I am going to choose the most recent one I am working with to use measurement. I've attached our full Social Media Plan into the discussions and would appreciate feedback

To foster dialogue and gain exposure for the 2012 ZERO1 Biennial by launching a multi-phase campaign designed to drive participation and engagement with regional, national, and international audiences through participatory online and offline events.
 * ROLLING THUNDER PRE BIENNIAL CAMPAIGN **
 * OBJECTIVE **

Phase I will take the format of an online/offline alternate/augmented reality game that will engage local and partner influencers to explore and report the undiscovered cultural map of the Silicon Valley. The outcome of the event will enforce and educate our online audience and our cultural partners about the Biennial theme, expanded footprint and will also reinforce our new mission, vision through the content generated in the online/offline event.
 * PHASE I- GEO LOCATIVE GAME **
 * DESCRIPTION: **

Flickr Twitter Foursquare Crowdstory Augmented Reality Application (TagWhat)
 * CHANNELS **

NOVEMBER-DECEMBER- Game Strategy Development
 * TIMEFRAME **

<span style="font-family: 'Franklin Gothic Book',sans-serif;">JANUARY- Game Implementation

<span style="font-family: 'Franklin Gothic Book',sans-serif;">Increase audience generated content by 10% <span style="font-family: 'Franklin Gothic Book',sans-serif;">Increase share rate of biennial theme by 10% <span style="font-family: 'Franklin Gothic Book',sans-serif;">Increase of unique visitors by 10 % <span style="font-family: 'Franklin Gothic Book',sans-serif;">Number of attendees in the alternate reality game
 * <span style="font-family: 'Franklin Gothic Book',sans-serif;">CONTENT MEASUREMENT **

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

<span style="font-family: 'Franklin Gothic Book',sans-serif;"> <span style="font-family: Arial,Helvetica,sans-serif;"> <span style="color: yellow; font-family: Arial,Helvetica,sans-serif;"> Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.