Group+1+a+Notes+Session+1

=Group 1a: Session #1= =Social Culture= =Chat Notes=


 * Group 1a: Session 1**


 * Social Culture**
 * Why Do You Want To Improve Facebook Practice?**

Homework: 1. Many members of our network are already on facebook, seems ripe for deepening engagement on multiple levels 2. Seems a good place for both a. closed groups (space for individual Chapters and/or Giving Circles to engage with each other), and
 * Lori Kodama**

From my wiki journal last week: Our entire mission is to mobilize science by providing researchers with the training, tools, and relationships they need to make their findings interesting to journalists and useful to policymakers. We've spent the past ten
 * Liz Neeley**

Want to move our community to interact with us
 * Judith Connor**

Facebook is still more popular than twitter among our members and that means we could be missing out on a very powerful tool if we do not take the opportunity to improve how we utilize it. We hope to use Facebook to not only share content with our follo
 * Lissan Anfune**

Homework: We need to connect with the growing audience of individuals who use Facebook as one of their key resources for sharing information about philanthropy and social change. We are particularly interested in reaching individuals who are in their 20s
 * Jason Born**

We want to improve our organization's practice on Facebook to both recruit and retain users and to track effectiveness of our social media
 * Justin**

To promote SSIR's mission to inform and inspire leaders of social change, to extend the reach of SSIR branding and content, and to help sustain our business financially.
 * Jenifer Morgan**

From homework: Our org does great work, but few people know what we do. Facebook will help us share stories widely about our work. 2. We want to use facebook as a way to connect with our supporters and partners. I would like to see some interaction with t
 * Robyn Herr**

We'd love to improve engagement around issues that matter to the nonprofit and philanthropic sector on Facebook. Since our members are organizations, individuals often don't know very much about Independent Sector. We'd like to connect with more individua
 * Kristina**

People dn't respond to email anymore so we have to come up with new ways to push out information and get them to engage in the organization.
 * Annamarie Daniels**

We would like to improve our practices on facebook to use this communication channel to the best of our organization's ability. its a burgeoning communication channel that reaches many webs of relationships that would benefit our campaign organizing. Face
 * Rochellelavoice**

Global Greengrants Fund seeks to improve our practice on Facebook because it's an interactive, two-way space unlike any other that we're a part of. We'd love to create more dialogue between our donors, grantees, and other like-minded individuals and organ
 * Hilary Byerly**

We want to us FB to amplify the power and influence of our grassroots community organizing campaigns to achieve community and policy change.
 * Akemi**

My organization would like to track the effectiveness of our Facebook promotions in getting existing and new audience members in to our programs/events.
 * Wisa Uemura**

For a campaigning organisation like Friends of the Earth, we need to learn how to channel our the online activity of our supporters and reach sympathetic audiences to influence decision-makers and promote our campaign goals. We need to learn what impact o
 * Robbie Blake**


 * Social Culture**

I've seen this suggested several times, but where is the best place to share the Community Guidelines?
 * Robyn Herr**

Can you have the same guidelines apply to volunteer facebook staffers as well as paid staff? (Yes)
 * Annamarie Daniels**


 * Jason Born**
 * We have a very small staff with VERY limited individual experience in using social media - how do I train others to understand why and how this can be useful for our goals?

Where can one fill in info and get draft guidelines?
 * Judith Connor**

http://socialmedia.policytool.net/

One obstacle to COMPASS becoming more social is that most of our staff members don't use social media in their personal lives, so it's not a part of their workflow, it feels unfamiliar and intimidating
 * Liz Neeley**


 * Work Flow**

To be more social, we need to have a regular posting schedule. We have seen an increase in followers, but no corresponding increase in interaction.
 * Robyn Herr**

We have a tiny team, so I think we need to understand the importance/impact of becoming more social to motivate everyone to make time for it. Everyone also needs training, which is part of your checklist.
 * Jenifer Morgan**

How do we control/manage organic conversations and debate without silencing opposing audiences?
 * Rochellelavoice**

We had individual staff who each took the lead with one kind of social media. One for FB, one for twitter, one in each division for web, and then they train/share with the rest of us and eventually go off on a research cruise or vacation and leave another
 * Judith Connor**

A big hurdle we have is that some of our staff aren't interested in participating in social media. any suggestions on how to get more buy-in?
 * Robyn Herr**

I spend too much time on Twitter, probably... have Facebook and Twitter linked, so should take advantage of that by posting more items to Facebook.
 * Jason Born**

Yes, my group at MBARI is doing well to get at least one new item on FB each day. I think after this course, we'll get all of the group involved. They're a great team.
 * Judith Connor**

Yes we have cpacity to support workflow-my hours have been increased bya c ouple per week, plus our ED will be getting more involved. However, I need to tlak him into getting a portable device for me (maybe an ipad to take on the road since wI don't want
 * Annamarie Daniels**

I think that giving specific ideas about what different teams might tweet or post about would help them feel oriented - e.g. "Science papers on our desk today" with link and brief description, but is neutral
 * Liz Neeley**

Getting more staff involved: experimenting with having Membership manager and Community Philanthropy Director (who works with Giving Circle volunteers) post to Facebook the events that they are already calendaring on the website. Trying to make it just a
 * Lori Kodama**

One of them was reluctant to post on fb from her personal account, but I made her an administrator so she could post as AAPIP
 * Lori Kodama**

Posting on Facebook and especially Twitter takes a lot of time. We do a reasonable job of empowering some staff to post and follow on Twitter. But they (and managers) need to know the opportunity cost - to know that this time is the most effective use for
 * Robbie Blake**

Although our staff understands the value, given our small staff it is often challenging to invest more than 1 hour or so on this per week. Luckily our ED enjoys tweeting and fbing. I feel like it would be helpful first to think about how this fbing would
 * Rochellelavoice**

Good to know about manual post versus automatic posts...we'll customize now. Thanks very much, BK!
 * Judith Connor**


 * One Thing To Put Into Practice**

The idea of putting social media into staff job descriptions - to make it real - is so simple and powerful
 * Liz Neeley**

We don't have a commnity guideline on Facebook, so we're definitely going to add that.
 * Kristina**

I think that having a draft social media policy that is approved by our staff will definitely help with buy-in for our social media efforts. I'm looking forward to creating this policy with our team.
 * Robyn Herr**

I like being able to devote time while "on the clock" rather than waiting until I get home to work on "work pages."
 * Annamarie Daniels**

Love the idea of the social media generator as a way to create something for staff to talk about; and idea of training staff and then assigning them to take over while on vacation.
 * Jason Born**

we need to develop a social media policy and to encourage staff to pass on information that we should share via social media
 * Justin**

Love the idea of a community guideline - we'll try to implement that in Facebook. Is it also possible/appropriate for Twitter too??
 * Robbie Blake**

Community guideline to protect the organizations' ability to delete negativity on the web.
 * Rochelle lavoice**