Notes+group+1b+session+8


 * Group 1B, Session 8 12/16**


 * How are you finding champions?**


 * Hillary Hempstead:** I finally tackled using pagemodo to create a landing page for our Facebook page. At the same time we launched that, we decided to run Facebook ads to pair with the new welcome page. We've seen a good amount of new "likers" since running the ads and launching the welcome page. I like to post videos we have on YouTube to Facebook. I started connecting with more orgs by liking their pages.


 * Beth**: You can participate in comments on other pages also. It helps to bring new fans to your page.


 * Ina Johnson:** Content creations - needs us to take photos, crop, etc. There's always a shortage of time!! We had a contest that awarded people who liked, commented or followed us on Twitter to win a discount or free credit for classes. We're having trouble with our blog. I've done tagging, some orgs have reposted and I'm trying to create alliances with them. Photos and videos work better.


 * Challenges &** **Joyful Funerals**


 * Hillary Hempstead:** The challenge with that is keeping up with creating videos to post. It's a little more time consuming.


 * Emily Knutson:** Content calendendar has been really helpful. I also have a morning ritual of blog and news reviews so that we can feature something current.


 * Ina Johnson:** Failure's not an issue usually, but I don't think we formally address it in anyway. We definitely need some reflection time.


 * Meghan**: we run into challenges because a lot of the policy work we do can get pretty political ... and we strive to be a non- or bi-partisan. We've been working with our allies and commenting more on their pages, sharing their posts. We are up in our page likes. We're working on getting photos up in a timely manner and tagging them. we defintely take the time to reflect and evaluate, however, it's not always a celebration


 * Emily Knutson:** Sometimes we get so busy that we don't have the time to formally reflect. Joyful funerals is something we could use moving forward.


 * Beth**: A tip that works is to tag friends in comments as your personal profile, not as your page admin.


 * Maya Brod:** Members of our staff regularly look at the progress on our Facebook page, and we always notice the successful posts, but sometimes it's harder to pinpoint why certain posts failed. I repurpose by reposting content from other Young Adult blogs that's relevant to our members. It's tough to post every day, to come up with interesting enough content. I try to vary the content to cover our 3 advocacy issues in a week. We have an automatic blog-to-facebook platform but I've found it's not sucessful. We're going to manually post them now though.


 * Emily**: I try to cover 5 different areas, 1 for each day. I take photos and post them. We post twice daily and I also post news.


 * Insights tracking**


 * Hillary Hempstead:** it seems like this is something we could implement (scaled down). It could likely be incorporated with our current tracking.


 * Maya Brod:** Tracking our content on a regular basis would probably motivate us to post more so I think this analysis will be very worthwhile to our organization. The biggest challenge will just be making sure I record the metrics of our content, and take the time to do some analysis


 * Next steps**


 * Meghan Moroney:** use Insights more -- very helpful!


 * Emily Knutson:** Drill down into our insights and anaylize what worked and what didn't and why


 * Maya Brod:** Our next steps are making sure to post content daily, and then begin to monitor and analyze our metrics


 * Ina Johnson:**I need to coordinate w/ the other FB administrators. Also, think more about insights.


 * Franco Imperial:** try out some different posts over the holidays and check results.