Group+2+Southeast+Asia+Resource+Action+Center+(SEARAC)


 * Southeast Asia Resource Action Center (SEARAC)**

Participant Name: Pang Houa Moua Web Site: http://www.searac.org Email: panghoua@searac.org Phone: (202) 667-4690 ext. 107


 * Social Media Presences**

Facebook: http://www.facebook.com/searac Blog: http://www.searac.org/blog YouTube: http://www.youtube.com/SEARAC Twitter: http://twitter.com/searac LinkedIn: Listening:

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST

Excited to get some guidance on measuring our social media presence. There are so many tools out there, and it's a bit overwhelming. My current challenge is knowing where to begin and what to pay attention to. As for what aspect of our social media to measure, I'm leaning toward some analysis of our use of Twitter and figuring out how to grow our presence. I think it's the right space for us, but how to do it effectively?

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST

Proposed pilot project: Twitter benchmarking study Answers to worksheet questions: (Picking A Social Media Measurement Pilot) 1) What keeps our ED up at night: cultivating supporters and turning them into donors and advocacy actions. 2) For pilot project -- a benchmark study of our Twitter use? Find out -- is our community really on twitter? Have we just not found them yet and will find them if we use Twitter more wisely? 3) Yes, the project is high on the to-do list in so far as it will help us to figure out if we need to keep investing in Twitter as a tool or if we should be focusing our efforts elsewhere (Facebook? our website?) 4) It will help us to figure out if we need to invest time in doing it. 5) Office politics -- not wanting to participate b/c no capacity.

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.