Roots+of+Change+-+group+1


 * Roots of Change**

Participant Name: Daniela Aceves Web Site: http://www.rootsofchange.org Email: Daniela@rootsofchange.org Phone: 415-391-0545 * 10

Facebook: http://www.facebook.com/rootsofchange Blog: http://rootsofchange.org/content/blog/view YouTube: http://www.youtube.com/user/RootsOfChangeNetwork Twitter: http://twitter.com/RootsofChange LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 25142 Total Posts: 81 Total Comments: 152 Comments per Post: 1.87654320987654


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

**Homework: Why do you want to improve your organization's practice on Facebook?** ROC wants to improve our practice on Facebook to ensure we are 1. Engaging our audience 2. Providing meaningful content 3. Continuing to build our supporter base.

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Resources and Materials**

** Homework: ** **Write in your wiki journal your thoughts about creating a social media policy or expanding capacity. Review the social media policy examples and select one item from another organization’s social media policy that might resonate with your organization. Write a Facebook Community Guidelines statement.**

Reflections: First and foremost, thanks to Beth for hosting another engaging workshop. I keep learning so much! I loved The Smart Cap Building Diagram illustration. Great tool to understanding the importance of truly engaging the network through content and conversation. I think over time it's really important to continue providing support and expanding capacity. In the future I should consider investing my time and effort in getting an intern that can help monitor and facilitate some of the conversations on our Facebook. Lastly, I feel the biggest challenge for us will be to truly engage our small staff in accepting and valuing social media policy. But through hard work and persistence I think it will be worthwhile for the org.

Social Media Policy Examples: I looked at Cisco's Social Media Policy guide. Although Cisco manages many more employees than my organization I still found the document to be very well organized and descriptive. One thing I really appreciated was their definition section and frequently asked questions.

Social Media Draft: // Roots of Change // encourages all our viewers to comment, post, share ideas and resources on our Facebook page. We hope our page will spur meaningful conversations, allow people to express themselves freely and share resources. However, we ask that you be respectful, no spamming or excessive posting. We reserve the right to remove comments or ban individuals who violates these guidelines.

August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Homework: Write in the Wiki Journal. Identify your SMART objectives based on your intent and if possible benchmark data. Identify the metrics or data that you will collect and the toll.**

- Increase Facebook fans to 26, 434 by the end of year. From Facebook insights we know that on a monthly average we are growing approximately 164 new followers. Therefore our prediction is in line with our goals.

- We will continue to maintain posting to only 1-2 posts a day. Each post will vary in content to ensure we do not bore our audience.

- Move our followers up the ladder of engagement so they take ownership of our campaigns instead of just liking posts.

- Increase website traffic/referrals from our Facebook page

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Reflections:** We will try not to schedule automated posts whenever possible since its lowers the number of engaged followers. I loved the monthly calendar idea for setting up your content. I also thought it was really important to remember to vary the type of content we post.

**Homework: Write down what works and what doesn't. Plan 1 month of content based on the Monthly menus.**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials