Group+2+American+Leadership+Forum+-+Silicon+Valley


 * American Leadership Forum - Silicon Valley**

Participant Name: Debbie Ford-Scriba Web Site: http://www.alfsv.org Email: dfordscriba@alfsv.org Phone: 408-554-2000


 * Social Media Presences**

Facebook: http://www.facebook.com/alfsiliconvalley, www.facebook.com/revivingca Blog: YouTube: http://www.youtube.com/alfsiliconvalley Twitter: http://www/twitter.com/alfsv, www.twitter.com/revivingca LinkedIn: We have a private group for ALF Fellows & Senior Fellows Listening:

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions. On this page.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST Definitely varied skill sets w/in the group. It would be extremely helpful to use evaluation metrix to understand where to devote limited - but networked - social media resources in our small nonprofit. We have Senior Fellow "members" in addition to members of the general public who follow us on FB & Twitter, while our LI group page is just for ALFers. While we've uncoupled the platforms, it seems that we're still mostly reposting articles. We recently used Constant Contact to do a two-minute social media survey or our Senior Fellows, and had a fairly good response. Now, what do we do with that info??

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST ALF is running, and even catching a bit of air time toward flight. While this is good, and validates our concerted effort in growing social media traffic, we are now becoming more focused on understanding the correlation between social media activity and outcomes. We'd like to try and gauge the effect our social media activity is having on actually moving the needle of change, in individuals, organizations and the community at large. Obviously this is a BHAG (Big Hairy Audacious Goal), but if we can't work on that here with these resources, where else will it be accomplished??

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST SO, thanks to Beth, who turned us on to the Analysis Exchange, ALF's social media/behavioral change analysis (not actual name!) pilot has been accepted as a project. We have both a student and a mentor selected for the project, and are in the process of setting up a conference call to set parameters. We will work with the vast Access database of information on which ALF has been charting both Senior Fellow and community participation for years, with particular emphasis on social media and web stats. My ALF colleague who spent nine years with the Hewlett Foundation and has deep experience with evaluation and theories of change will provide invaluable support in this work.

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST Add your reflections here

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST Add your reflections here

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST Add your reflections here

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST Add your reflections here

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST Add your reflections here

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.