Grp+2+Session+2+Align+Measurement

August 25 at 11:00 am PST/ 2:00 EST
 * Session 2: Align Social Media Measurement With Results **


 * Measurement is a GPS
 * KD Paine's Basic Steps for Social Media Measurement

Reflection Questions:
 * Sharing and getting feedback on social media measurement projects
 * How did your "getting on the same page" meeting go?
 * What is clear? What isn't clear? What questions do you still have?
 * What do you need to do next?

Worksheet [|design your social media measurement pilot.pdf]

media type="custom" key="10266307"

PDF Slides [|group 2-session-2-august 25.pdf]

Notes

Recording http://cc.readytalk.com/play?id=7n0wg4

Links

[|Analytics Tell Stories: Blue Key Campaign] [|Theory of Change] [|SMART Objectives]

Resources KD Paine: Measure What MattersChapters 1-3

KD Paine: How To Measure What Matters []

KD Paine: How To Set Up A Perfect Measurement System [] 1. Define Results: SMART objective and Target Audience 2. Identify your strategy, identify the costs, both in direct costs, allocation of resources, and long term costs 3. Agree on benchmarks 4. Define your KPI 5. Pick the right measurement tool 6. Figure out what the data means, change and measure again
 * KD Paine’s Basic Social Media Measurement Steps **