3+Have+a+measurement+strategy+on+the+front-end,+not+the+back-end


 * 3: Have a measurement strategy on the front-end, not the back-end**
 * Pick valid metrics in the context of an integrated campaign
 * Benchmark against your past performance or peers
 * Pick the right analytics tools for the job: Insights and Export.ly

Worksheet: Valid Measurement Grid Worksheet: Benchmark Study

Links

Session Notes Session Recording Session Slides