The+Encore+Fellowships+Network


 * The Encore Fellowships Network (hosted by encore.org) **


 * Contact Person:** Lyle Hurst, Network Developer
 * Phone:** 650 796 8837
 * Email:** lhurst@encorefellowships.net
 * Executive Director:** Marc Freedman
 * Communications Director:** David Morse (interim)
 * Social Media Staff:** Lyle Hurst (EFN)


 * Baseline **


 * CWRF Overall Level:** Walk
 * Overall Score:** 2.77


 * Detailed Score:**[]
 * Burning Questions To Be Answered**: We adopted the network model for our scaling from the beginning, and are seeing great results in terms of growth rates, low cost, and participant satisfaction. Now that the numbers are becoming more significant, we need to further develop our overall metrics for the network and to put a serious effort into developing our online outreach and community efforts, which really needs to be data-driven. The prior peer learning group had a very rich group of people with more experience in these very areas that we would love to learn from.


 * Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4]**
 * Data-Informed:** 1
 * Tools:** 2
 * Sense-Making:** 2


 * Social Media Presence **

Blog: Facebook: Fans: YouTube: http://www.youtube.com/user/EncoreCareers?feature=watch Subscribers: 133 Views: 141232 Twitter: NONE (encore.org does, however) Followers: no Hashtags: NONE

**Journal Entries**
Off to a good start.
 * 1/22/2013**

We have a pretty good idea of the project. One of the key success factors for Encore Fellowships is an ongoing supply of great Fellow applicants. We typically use a variety of outreach methods to find strong candidates: word of mouth, traditional media (PR), online posts (VolunteerMatch, Idealist, LinkedIn Groups, etc.), and targeted emails. Our programs are continually testing new methods and variations of the above, and one that we think has particular merit is a combination of email and word of mouth - a "Refer a Friend" email campaign. But rather than just launch it, I think it's a good measurement experiment. We are setting up ways to track the campaign, including using an email service with analytics, adding URL parameters to the links that we can capture on the application site, and tracking site traffic during the time before, during and after the trial campaign. We will run multiple waves over successive weeks in order to test variations on the messaging and subject line of the email.
 * 2/16/2013 -**

//Goal// - develop a reliable source of strong Encore Fellow candidates by tapping into the personal networks of our stakeholders //Organization consensus// - very good, growing interest in this as a strategic imperative //Metrics// - % increase in new Fellow Applications, % increase in new Fellow Lead records, # of "forwards" of the RAF emails, website traffic //Benchmark// - //Cost// - little or no out-of-pocket costs; just takes time... //Tool// - VerticalResponse for email template and some analytics, Google Analytics for website traffic, salesforce (hopefully) for referrer tracking and reinforcement //Insight// - TBD
 * 2/25/2013 UPDATE 5/27/2013**
 * DRAFT: Project Description using the template**