Ibis+Reproductive+Health


 * ** Ibis Reproductive Health **


 * Contact Person:** Megan Smith, Office Manager
 * Phone:** 617 349 0040
 * Email:** msmith@ibisreproductivehealth.org
 * Executive Director:** Kelly Blanchard
 * Communications Director:** Britt Wahlin
 * Social Media Staff:** Megan Smith


 * Baseline **


 * CWRF Overall Level:** Walk
 * Overall Score:** 1.62


 * Detailed Score:**[]
 * Burning Questions To Be Answered**: 1. How important is it to measure engagement, and what is the most effective way to do so? 2. How can we measure if our research is reaching our target audiences? 3. Are the metrics we are currently collecting the best ones to be using?


 * Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4]**
 * Data-Informed:** 2
 * Tools:** 2
 * Sense-Making:** 3


 * Social Media Presence **

Blog: Facebook: https://www.facebook.com/IbisReproductiveHealth Fans: 163 YouTube: Subscribers: Views: Twitter: https://twitter.com/IbisRH Followers: 751 Hashtags:

Something that helped me in preparation for this call when I felt a bit lost was revisiting my organization's goals and priorities, which helped to focus my thinking about a targeted audience for the action learning project. One of Ibis's goals is to develop strong partnerships with advocates who can disseminate our research and who are best positioned to utilize our research to make change. I knew that I wanted to figure out a way to better measure who was talking about us and the reach of our work, but I wasn't quite sure how to focus this. Right now I'm thinking that the result we'd want to measure is related to this institutional goal of engaging in partnerships with advocate groups on the ground, and the first step might be to figure out which advocate groups are currently sharing our work and what work they are sharing. The anticipated result might be to increase online engagement with advocate groups with the anticipated value being increase dissemination of our work with key groups able to utilize it. I have not yet shared this idea with key staff, but I am hoping to get their feedback this week.
 * 2.4.13**

Notes from Coaching Session with Beth

Action Learning Project

Overall Goal:-Increase the # aligned partner organizations-Increase reach of research studies distributed through social channels

Granular:-Increase the number of journalists who follow us or we follow-Increase the number of RTs of links to research by journalists

Next Step:-List of potential target groups w/description-Get staff and other input-Review your followers on social channels to get ideas

Resources:Read Chapter 12 on Influence MeasurementSharing deck about influencer research (it is geared for legislators and children's advocates, but we can translate it to your situation)Influencer Tracker Spreadsheet - these are a few examples or different ways you can track influencers - you don't have to do them all - just pick the format that works. the examples are legislators

Notes from Beth from our last coaching session:
 * 3.18.13 **
 * **Goal** || **KPIs** ||
 * To increase the dissemination of our **research work** on the reproductive health women in the US Military || # or % increase mentions in the media
 * 1) or % increase mentions on social networks ||
 * **Other Goal?** || ||
 * **Audience** || ||
 * Journalists || Write about military work and/or shared it on social media ||
 * Organizations || Working on issues related to women in the military ||
 * Policy Makers || Members of Congress who have a particular interest in the military – reduce sexual assault and more open to talking about the abortion piece/contraception ||
 * Government/Military Officials || People who work at the Dept. of Defense who work on a program that focuses on military ||
 * Activists || Individuals who have a big twitter following and are highly active in this issue. ||
 * Activists || Individuals who have a big twitter following and are highly active in this issue. ||


 * SMART OBJECTIVE 1: Military work cited in the media five times per month consistently by June 2013.**


 * SMART OBJECTIVE 2: Military work retweeted or mentioned on Twitter 12 times per month consistently; average number of five likes/share per Facebook post consistently by June 2013.**


 * SMART OBJECTIVE 3: Increase number of military “champions” on Twitter to 20 people who follow us.**

Referral traffic from social Quality of referral traffic from social Conversions to action (clicking on a report link or downloading)


 * Today I began work updating our influencer spreadsheet. Each day this week I'm hoping to spend 1 hour on each audience.

Notes from the call:
 * For Ibis, Google is at 4000% visits compared to site average with a 40% bounceback, and is one of our top referrers of traffic.
 * Our Twitter and Facebook pages bring in very little traffic to our website. This would be a good thing to measure in our Action Learning Project to see if we are able to increase this.
 * We can also add the landing page (military page) as a metric. (0 for military page in the past month.)