Group+1b+Session+1+Notes


 * Group 1 B: Session 1: Social Culture**


 * Why do you want to improve your organization’s Facebook Practice?**

We would like to improve our organization's practice on Facebook in order to cultivate more online supporters, and use our Fan Page to engage young adults on issues that are important to them. We are still finding out which types of posts attract the most replies, and the best ways to frame a complex policy issue so that it elicits feedback from people who aren't necessarily politically engaged. Ultimately, we hope that building a larger base of supporters on Facebook will lead to greater recognition of YI as a national youth advocate, drive more traffic to our website and blog, and better circulate our campaigns, events and action items that we post on our page.
 * Maya Brod**

I see Facebook as a beginning/gateway to more extensive use of the internet and social media for marketing and creating an online community. If we improve our practices with Facebook, I think that it will overflow and deepen our use of other social media tools. Because we just started with FB, we need to 1) gain more experience; 2) learn how to measure our visibility; and 3) adjust our practices so that we see measurable improvements in traffic, interest, action (if applicable).
 * Ina Johnson**
 * Shari Kurita**

-To be in a place where our future donors and volunteers (communicate, share, connect, etc..)
 * Robert Cruz**

-Connect and build relationships with the next generation of volunteers, advocates, and donors

- To build our online reputation (trusted leading

We would like to improve our practice on Facebook to ensure we are engaging our audience, providing meaningful content and continuing to build our supporter base.
 * Daniela Aceves**

Resource Media's Climate Team Facebook presence was initially established in conjunction with a specific contract for a report roll out. After the roll out we were left with a great online community that likely had an interest in many aspects of our climate work. So now we would like to build on the work we have already put into Facebook, with the goal of creating a permanent online asset for Resource Media that we can use on behalf of our climate partners and clients to add value to their work.
 * Jessica Brand**

For Fight Crime: Invest in Kids -- Our priority for using Facebook is to engage our members (law enforcement) in speaking out on youth issues. We are also working on national brand recognition.
 * Meg Biallas**

Facebook provides us with a great way to form deeper relationships with people by showing them who we are through photos, videos, and real-time updates. It offers us the opportunity to truly engage people and clarify what we stand for as an organization. By engaging people online, the hope is that we can turn more individuals into volunteers, donors, and champions for our brand and organization.
 * Hillary Hempstead**

For People Acting in Community Together we'd like to connect our leaders/volunteers to feel as a whole organization. To be engaged with each other and see all the issues PACT works on.
 * Mercy Martinez**


 * What Does Your Organization Need To Be More Social**

Facebook admins on our page all show up as our organization. Better to have less admins to have staff discuss using their own accounts?
 * Nori Sinclair**

Nori - You can edit the settings on your FB page so that admins can post under their own personal accounts, and not as your organization Resource: http://www.allfacebook.com/hey-admins-get-a-load-of-the-new-pages-overview-2011-05
 * Maya Brod**

Question for the group: Where should we post our "community guidelines" for Facebook?
 * Meg Biallas**
 * Upper left hand box if short
 * Information Tab or Separate Tab

We need to dispell myths amongs our staff about what it means to engage with Shelter Network on Facebook. Some people are afraid that the compnay is "spying" on them.
 * Maria Duzon**

To become more social our organization would need to encourage our staff but I think they also want some guidelines to know what being more social means and what the limits would look like.
 * Sally Kinoshita**

For the social media policy - should all staff be involved in writing that? Some staff are resistant to social media, so we need to figure out a better way to encourage use.
 * Nori Sinclair**

More staff should participate in conversations our FB page, and comment on our posts. We also still don't have any community guidelines on our FB page or a social media policy for our organization.
 * Maya Brod**

Social media policy -- we have a large board that advices our org. in addition to involving our staff should we include our board? We also need to better address the needs of staff reg. privacy
 * Daniela Aceves**

When we created our social media policy, we initially drafted it with a working group, and then moved it up the ladder for edits and approval.
 * Meg Biallas**

Also: our working group had representatives from all departments, which helped everyone feel included.
 * Meg Biallas**

Privacy settings can help quell facebook concerns. What about having professional content kept from personal friends?
 * Jessica Brand**

My solution to address the privacy and sharing of personal information for this is to create a seperate "Professional" fb profile...adding only work, industry contacts... contacts...
 * Robert Cruz**

That's what I've done Robert.
 * Jessica Brand**

We are considering hiring new staff but are concerned about their (lack of) familiarity with our mission and work.
 * Sally Kinoshita**


 * Work: Making It Efficient**

We build our social media into our website updates workflow. We post on the web, then on social media. It would be great to have volunteers to help us move beyond the basics, though.
 * Nori Sinclair**

We definitely need to get a part-time volunteer intern to support social media, and marcomm in general. My question is - what is the best way to monitor interns doing social media, particuarly if they're working offsite?
 * Maria Duzon**

Currently our org does have the capacity to support workflow, we have a dedicated social media person. It would be great to get volunteers to help monitor and increase capacity.
 * Daniela Aceves**

I think that I could be more effective with social media if I created a content plan at the beginning of the month. It's really a small step that could make the social media component so much more managable and efficient.
 * Hillary Hempstead**

Workflow: plan my post for the enitre month
 * Robert Cruz**


 * One Thing To Put Into Practice**

I would like to create a privacy/guidelines statement for our Facebook page. Seems easy enough! It struck me that it all starts with the social media policy and that needs to be a priority to get up and running, even if it's not really comprehensive yet. And the community guideline is a great idea - we had been wondering how to deal with straying posts.
 * Maria Duzon**
 * Nori Sinclair**

I realize I have an untapped resource in our art & music teachers. I need to figure out how to get them excited about interacting w/ our facebook page.
 * Ina Johnson**

Its good to know our staff isn't the only staff resisting FB
 * Mercy Martinez**

I think we should start with writing a guideline statement.
 * Daniela Aceves**

I'll also be creating a guidelines statement to post on our FB page.
 * Hillary Hempstead**

Community guidelines will really help us get quality engagement on our FB page, rather than spam posts.
 * Maya Brod**

Question: what are the best practices for deleting posts from our page that are not necessarily inappropriate, but are not related to our organization (such as another nonprofit encourage people to like their page). Does that qualify as spam?
 * Maria Duzon**