National+Center+Family+Philanthropy


 * National Center Family Philanthropy **


 * Contact Person: **  Lauren Hasey Maher, Program Manager

 ** Phone: ** 202-293-3424

 ** Email: **lauren@ncfp.org

 **Web Site:** www.ncfp.org

 ** Executive Director: ** Virginia Esposito

 ** Communications Director: ** Kathy Whelpley is VP (No communications director)

 ** Social Media Staff: ** Jason Born & Lauren Hasey


 * Baseline **

 ** CWRF Overall Level: ** Crawl

 ** Overall Score: **1.08

 ** Detailed Score: ** []
 * Indicator || Pre-Program Score || Post Program Score ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Networked Mindset || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Institutional Support || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Communications Strategy || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Staffing || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Analysis || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Tools || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Sense-Making || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Brand Monitoring || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Influencer Researcher || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Content || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Engagement || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Champions || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Relationship Mapping || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||


 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Burning Questions To Be Answered **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


 * <span style="background-color: white; font-family: Arial,sans-serif;">Social Media Presence **

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Blog: http://familygivingnews.wordpress.com/

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Facebook: http://www.facebook.com/familygiving

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Fans:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">YouTube yes

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Subscribers:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Views:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Twitter yes @familygiving

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Followers:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Hashtags: #ncfpweb #philanthropy #givingtuesday #impactinvesting #foundtion #mission

<span style="font-family: Arial,sans-serif;">I am learning already. I find the wiki an interesting resource. I am also looking forward to creating an achievable plan for our social media that our staff can understand. I am also looking forward to identifying our best channels and diving deep.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">January 23, 2013 **

<span style="font-family: Arial,sans-serif;">**February 1, 2013- Networked Nonprofit** reading form Beth's Blog http://www.bethkanter.org/goodwill-sf-ceo/


 * 1) <span style="background-color: #ffffff; color: #666666; font-family: tahoma,helvetica,arial; font-size: 16px; line-height: 1.5;">"Networked nonprofits are open and transparent nonprofits that consider every person and organization in their network an asset for reaching their mission."
 * 2) <span style="background-color: #ffffff; color: #666666; font-family: tahoma,helvetica,arial; font-size: 16px; line-height: 1.5;">Nonprofits make that transformation when their leaders embrace a **network mindset**."
 * 3) <span style="background-color: #ffffff; color: #666666; font-family: tahoma,helvetica,arial; font-size: 16px; line-height: 1.5;">Embracing an emerging leadership style characterized by greater openness, transparency, decentralized decision-making, and collective action.
 * 4) <span style="background-color: #ffffff; color: #666666; font-family: tahoma,helvetica,arial; font-size: 16px; line-height: 1.5;">Operating with an awareness of the networks your organization is embedded in, and listening to and cultivating these networks to achieve the impact you care about.
 * 5) <span style="background-color: #ffffff; color: #666666; font-family: tahoma,helvetica,arial; font-size: 16px; line-height: 1.5;">Exercising leadership through active participation.
 * 6) <span style="background-color: #ffffff; color: #666666; font-family: tahoma,helvetica,arial; font-size: 16px; line-height: 1.5;">Sharing by default.
 * 7) <span style="background-color: #ffffff; color: #666666; font-family: tahoma,helvetica,arial; font-size: 16px; line-height: 1.5;">Communicating through a network model, rather than a broadcast model—finding where the conversations are happening and taking part.
 * 8) <span style="background-color: #ffffff; color: #666666; font-family: tahoma,helvetica,arial; font-size: 16px;">Required a shift from “pushing to engaging" aka throwing balls vs. handing out party hats

Greatest Challenges for NCFP
 * 1) How to do this within our main constituency without many technology natives or even people open to it at all
 * 2) Having multiple constituencies with conflicting priorities
 * 3) Learning to discern which types of questions, topics and posts engage our audience
 * 4) Counteracting organizational mentality that social media channels exist for us to push out our message

NCFP's Social Media Policy

Our policy is informal in that it is not written down but the 2 people who manage social media are very aware of the purpose of each channel and what is and isn't appropriate content for each one. The organization's social media channels are pretty much solely controlled by these two individuals at this time. Our main goal for this program is to develop a written social media policy to be officially adopted by the organizations and shared with all staff members. We have time carved out at future staff meetings to fully educate other staff about each channel to encourage people to think about how to engage people in other ways. We look forward to learning about how to create a great one and then creating one that works for us. We have a general idea of who is allowed to join our LinkedIn group, and the types of content we post on twitter. Our Facebook page is completely neglected both because our audience really isn't there now combined with a lack of time means it is perpetually at the bottom of the list.

February 5th Call: Cultural Indicators We need to formalize our informal and non-written social media policy. The Community Foundation of Monterrey provides a great model for our organization. The ultimate realization of this policy would be for it to go to the board and allow them to be part of the online community on our behalf if they so wish. An achievable goal would be to go over this with all of our staff and leadership so everyone has a full understanding and is on the same page. We got a lot of good tips about adding a disclaimer onto the Facebook page giving us a right to remove posts. We have a disclaimer on the welcome email to our LinkedIn group that they may not solicit or they will be removed from the group.

We have created a map with concentric circles for other purposes but if we have time before the next call an expanded and through network map. I like the ideas of different color dots for different type of audiences. Figuring out what belongs under each of those dots is going to be quite a feat. What happened to the days when orgs fit squarely in 1 box...

February 22 Call: Strategy & Measurement

Great call full of practical worksheets to help me get started to think through the process. We need to refine our goals with our ultimate goal to create our communications strategy. The social media policy is going to executive staff, will be refined and then will go to all staff hopefully before the next call. I love the intern job description. I am excited about the Post worksheet since we need to create SMART objectives.

April 15: 2013

I was very skeptical about what we could possibly put on an editorial calendar as everything seems to be something that just pops up. So I have been experimenting with HootSuite and now think it is the best thing next to sliced bread. It has reduced my stress around tweeting and allows us to post things in a more organized manner at an optimum time instead of all clumped together whenever I try to read the news. There are also a surprising number of things we can schedule. For instance next week is National Volunteer week so we can think of things we want to share around that theme along with people we want to recognize. I am also able to see in real time who is re-tweeting and what time of day. One of our most successful posts was at 5:40pm a time I would have never have tweeted before. We are also averaging 3-4 new followers a day and passed the 4,000 mark shortly after converting to this process. We haven't implemented an excel version of the editorial calendar since we are sticking to twitter right now it saves us time to put it directly in Hoosuite even if it is 1 week or 2 away. I can see clearly that having an editorial calendar after a full year would be awesome as it would be a great place to put the general release date of annual research, important days ans milestones that we should remember and specify tweets. It has also helped me personally with my twitter and another membership organization i am a part of. I realized we can pre-load happy birthday tweets to our members as a nice additional touch. There is always going to be some level of of spontaneity in what needs to be tweeted but I have been converted the "calendar" makes life much less stressful and our tweets more effective. This has taken the majority of our time this month so we will dive into the post framework next.

Call on April 16th about content I really liked the POST examples and content calendars. I think we can take those examples to adapt. For the content calendar we will start with Twitter since that is what we have determined to be the most useful for us and we barley have time for that.

I also appreciate hearing about RowFeeder and I like the different kinds of content analysis! I love flowers so this one will stick with me.

Call on May 28: Presented our POST framework today after working back and forth with Beth to help narrow down our objectives and think about who are primary online audiences are. Our organizations primary audiences are actually not the primary people who engage with us online and we need to be aware of that and build out unique spaces just for our families to engage. We are developing specific strategies for each of the 5 main areas and figuring our how to measure them and who will be responsible for that. We really have to weed things out and focus if we want to be successful. I hope to have a plan to present in June and have all staff provide their comments and feedback.
 * 1) June: Present & get staff feedback
 * 2) July:
 * 3) Determine staff responsibilities & create social media intern job description
 * 4) Present to Board
 * 5) Create Social Media Advisory Committe
 * 6) July-November- measure and follow plan
 * 7) December: Analyze results & create 2014 plan and goals based on results