United+Way+Silicon+Valley


 * United Way Silicon Valley **


 * Contact Person:** Robert G. Cruz, Online Engagement
 * Phone:** 408-345-4354
 * Email:** robert.cruz@uwsv.org
 * Executive Director:** Carole Leigh Hutton
 * Communications Director:** Jane Le Fevre (Marketing Director)
 * Social Media Staff:** Robert G. Cruz


 * Baseline **


 * CWRF Overall Level:** Walk
 * Overall Score:** 1.54

1. How can we raise more money online using social medial channels? 2. Effective ways to engage Free Agent/Taste makers Influencers to promote our causes
 * Detailed Score:**[]
 * Burning Questions To Be Answered**:


 * Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4]**
 * Data-Informed:** 1
 * Tools:** 2
 * Sense-Making:** 2


 * Social Media Presence **

Blog: http://www.uwsv.org/ (tied to our website) Facebook: http://www.facebook.com/unitedwaysv Fans: 826 YouTube: http://www.youtube.com/user/UnitedWaySV Subscribers: 25 Views: 12562 Twitter: https://twitter.com/UnitedWaySV Followers: 881 Hashtags: #liveunited #SCCCAP
 * 1) uwsvels


 * Journal Entry #1: Meeting #1 **

I am so excited to be part of the team. I am putting my thinking hat on to see what Action Learning project to focus on.
Thank you Beth and Team

My next steps are to further my brainstorming session on possible Action Learning Projects and narrow it down the the top three. (Goal Due Date: 2/22/13) I will then meet with those specific owner(s) of that area to further brainstorm and to get their buy-in (Goal Due Date: 2/28/13)
 * Journal Entry #2: Meeting #2 **

This was a great session on learning how others are creating their plan to measure their KPI's and certain tools they are using. My next step is to pitch my proposed project to get buy-in from key member(s) so I can finalize it asap. (Goal Due Date March 1st)
 * Journal Entry #3: Meeting #3 Feb 25th **

I have a working draft that I want to finalize and get needed feedback from Beth.
 * Journal Entry #4: 1 on 1 Coaching Meeting with Beth March 8th **


 * Journal Entry #5: __ Measuring Pilot Project: United Way Silicon Valley : THANK YOU SO MUCH BETH __**


 * __ Goal: __** To increase the number of new engaged community members, companies and organizations in online social channels to support our spring campaign.

$500 per Champion Campaign ||
 * **Goals** || **KPI** ||
 * Awareness || % increase traffic referral from social channels ||
 * Engagement || % or # increase comments, shares or likes ||
 * Champions Campaign || # of champions that are not United Way Employees that fund raise
 * Volunteers || # new volunteers (baseline) ||
 * Emails/Contact Info || # of new email addresses added – financial value assigned ||
 * __Campaign Overview:__** United Way Silicon Valley is going to launch a new campaign tied to our focus areas of children education in a high needs area of the Santa Clara County.

Strategy: Connect to a group of new individuals, companies and organizations that live and work in the Santa Clara County and ask them to: - Volunteer for Day of Action - Share our campaign online (facebook, twitter and LinkedIn, etc.) - Sponsor a specific funding campaign related to children’s education in a high needs area - Launch a peer-to-peer online fundraising campaign


 * __Audience Definitions: Location: Work or Live in the Santa Clara County__**

__**Target Group 1:**__ __Description-__ Young Professionals between 25-35 __What motivates them to help you reach your goal?__ This could be seen as a good resume builder to use for other career goals and it is their way to give back since they are so busy building their career. __Note: If I get help, I will add additional target groups.__


 * __Ladder of Engagement:__**
 * __Option #1: Volunteer__**

Step 1. Visit our volunteer page Step 2. Sign up to become a volunteer Step 3. Share this on their social media channel(s) and tag United Way in the post Step 4. Volunteer at specific event and 1. Check in 2. Tweet using Hash tag
 * __Option #2: Sponsorship__**

Step 1. Visit our sponsorship page Step 2. Sign up to become a financial sponsor Step 3. Share this on their social media channel(s) and tag United Way in the post


 * __Option #3 Peer to Peer Fundraising - Individual__**

Step 1. Visit our online giving landing page Step 2. Set up online giving page. (take a picture, make a video,etc.) Step 3. Promote it (email, text, Facebook, Twitter, and LinkedIn) Step 4. Say Thank you to those that donate Step 5. Respond to comments on their fundraising page

Step 1. Visit our online giving landing page Step 2. Set up online giving page. (take a picture, make a video,etc.) Step 3. Promote it (email, text, Facebook, Twitter, and LinkedIn) Step 4. Say Thank you to those that donate Step 5. Respond to comments on their fundraising page
 * __Option #4 Peer to Peer Fundraising – Team (Organzation, Company, etc.)__**


 * __Benchmarks:__**

__Internal__ 1. New volunteers from last year’s Day of action 2012 2. Increase the number of online peer-to-peer campaigns and dollar raised by XX

__External__ 1. Look at case studies of similar nonprofits to get an industry standard to measure against to determine if this campaign was successful

1. Staff time: 4-8 hours a month 2. Volunteer time 8 hours a month
 * __Cost:__**

1. Google Analytics 2. Database 3. Facebook Insights 4. Link shortner - ow.ly 5. Hootsuite
 * __Tools:__**

http://www.uwsv.org/els
 * Journal Entry #6 -: __ Relooking at Goals and KPI's Revised and plugging in the metrics __**
 * __ This project is tied to our new spring campaign called "Early Learning Success" __**

The campaign has three key areas that revolve around the topic of Early Learning Success in key/strategic Elementary Schools located East San Jose. - Raising money and awareness of the critical need for pre-kindergarten classes for new students and their parents that are not able to gain access. http://www.uwsv.org/bridgetokindergarten

- Volunteer for education related activities:Day of Action and Fall Reading Mentors http://www.uwsv.org/els-volunteer

- Advocate: Stand up and take a pledge (raise awareness and share this campaign) http://www.uwsv.org/els-advocate

Based on these key areas my initial goals and KPI's were based on this. I now realize the timing of the volunteer activities and the number of items I originally planned to measure was too big of a list. The new list below represents a scaled back version. http://www.crowdrise.com/unitedwaysiliconvalley
 * **Revised Goals** ||  ||
 * __**Goals**__ || __**KPI**__ ||
 * **Awareness** || 10% increase traffic referral from social channels to our website during June - May 2013 vs June - May 2012 ||
 * **Engagement** || 10% increase comments, shares or likes from April 2013 vs May 2013 and I will see if I can capture the metrics from last year - April -May 2013 vs April -May 2012 ||
 * **Campaign Champions** || Part A.2 champions that are NOT United Way employees that fund raise using crowdrise.com.

Part B. 10% or 4 United Way Employees champions that ARE United Way employees that fund raise using crowdrise.com http://www.crowdrise.com/unitedwaysiliconvalley ||

1a.Listen to meeting replay since I am missing meeting today - sorry ( May 28th) 1b. Put data into excel metrics tracking (due date May 31st) 2. Look at data (Week of June 3rd) 3. Add Key comments to data (Week of June 3rd) 4. Make data come to live using images
 * Critical next steps:**