group+2+culmination

1/12/12


 * Geoff Drake**: We are just starting to use Radian 6. It's taking some time to set up but it's a very thorough tool.


 * Danielle Siembieda** How much does Radian 6 cost per month?


 * Maria Ibanez** what are the costs for using Radiant 6?


 * vickie mcmurchie** We use Radian 6 as well and I've been kind of disappointed in it...


 * Maria Ibanez**How would you compare Radiant 6 to similar platforms that track metrics? Did you already have a budget line item to use Radian 6? Expensive is relative? Need clarification?


 * vickie mcmurchie** I think that you can use free tools which will show most of the same information. it takes longer... but to me it's worth the cost


 * Anna Weldon** Radian6 is too rich for us!


 * Beth** what are you using instead?


 * Anna Weldon** Sprout Social, FB Insights, Google Analytics


 * Debbie Ford-Scriba** Suggestion: invite participants to follow ea. other - to the extent that this is possible based on time/interest on various social media channels including FB, Twitter, etc. Thanks.


 * Alison Carlman**I use Argyle Social. It is a paid tool we're using so I can attribute goals like donations through social media. It's good through twitter but not FB because it's a 3rd party tool. It's a few hundred dollars a month for a nonprofit rate. It tracks very well for per post level metrics. Even the self-promotion has been effective, which was surprising


 * Danielle Siembieda** A lot of the twitter API tools that used to be free now cost


 * Christine**: We don't have much of a social media budget so using free tools like Hootsuite dashboard, google analytics


 * Beth** freebie tip: Rowfeeder


 * Anna Weldon** Danielle- Arts Council would love to participate in pilot!


 * Maria Ibanez** Were you surprised by the outcomes and participation?


 * Danielle Siembieda** Great, let Anna know we will be in contact!


 * Debbie Ford-Scriba** Love the powerful questions slide!


 * Learning culmination**


 * Pam Sturner** Some key things I learned: -baby steps; insights from organzations similar to ours; a framework + questions for setting up a pilot/what to measure. It gave me a framework for asking the right questions to figure out what to measure to accomplish what you want. I credit the peer Wiki journal postings & informational interviews for helping me to shape my pilot.


 * Patrick McIntyre**It helps to have more people invested in the project in order to increase the outputs to measure! Getting more people in the organization invested was a key takeaway.


 * Geoff Drake** Develop an enhanced dashboard: measure, improve, measure. One main learning is to stay flexible.


 * Beth**: applying the same process steps in different situations is grounding.

I liked seeing the peer campaigns and applying that to what I'm doing. I'll start Analysis Exchange soon.
 * Danielle Siembieda** The Measurement worksheet and charts are super helpful in developing language on what to learn. I really learned a lot from my peers on their campaigns.


 * vickie mcmurchie** I've learned: We pride ourselves on letting our volunteers take a grassroots approach to campaigns, events, etc.... but in reality, the more prepared messaging that we can provide to them (and the easier we can make things in general) the more success we are going to have with our messaging


 * Christine Lindberg** Reinforced social media integration into our overall campaign strategies and tactics. I learned what valuable data is.


 * Maria Ibanez**There are baby steps that you can take even if you don't have the staff capacity or budget. By staying focused on those baby steps, you can make some progress or at a minimum see where how your organization interacts with its audience. Even they make a difference.

I learned the value of gathering data as a management resource. I'd like to track the progress of people in this group. Social media evaluation has to be built into our workflow. We understand the power of networks and peers so I enjoyed being part of this group.
 * Debbie Ford-Scriba**Measurement really is key, for so many reasons, not the least of which is providing valuable data as a resource to the entire team, particularly management.


 * Alison Carlman** I wanted to come up with some good benchmarking stats for my KPIs "i.e. 75% of FB posts have .1% interactions" but in order to come up with really good measuring posts I had to get deep into some descriptive statitstics (find trend lines, eliminate outliers, etc.) It was harder then I thought it would be.


 * Nicole Lampe** My learning: This was not new, but good reminder of the importance of setting measurable goals at the outset so we have something to measure against--takes discipline, and is not always a luxury we have as consultants, since we often come in during the middle of the process.


 * Michelle Berg** I learned about some of the metrics that are most telling and which tools are helpful. We need to continue measuring so we have a complete year of insights to be our benchmark for future comparisons.


 * Christine Lindberg** Measurement baby-steps are one thing that I didn't think about before. I wanted to measure everything and this taught me to think critically about VALUABLE data


 * Anna Weldon** We learned more about best practices around measurement and what is most effective for us.


 * Alison Carlman** p.s. you have to be flexible wth KPIs, becase Facebook changed (and lower interactions is not necessarily a reflection of our work)


 * lyle hurst** 1) clearer ideas about structured experiments in our fellow outreach.


 * vickie mcmurchie**2012-2013 program learning: I should have done classroom hours. It should be a requirement for everyone to attend at least one. Group review and peer listening was great, but one-on-one time probably would have been very neverficial. Would love to do a follow-up one year from now to see if people are still following up with their pilot program and to compare the success from year to year. We need to make things easier for our volunteers and prepare the messaging for them.


 * Nicole Lampe** Program learning: Would love to have an in-person kick-off at the outset to form peer groups that are working on similar measurement projects or have similar needs/challenges. Loved the peer sharing. Need to find the right level of measurement to commit to on an ongoing basis.


 * Christine Lindberg** Next is putting this in practice as our pilot starts it's going to be so key to stick to our measurement plan and make sure that I make it a manageable, weekly process.


 * lyle hurst** 2) peer learning from other organizations, including broadening our social media channels


 * Debbie Ford-Scriba** Because social media is still so new, and because the nature of measurement and evaluation involves an investment of time, it would be interesting to keep tabs on some of the Learning Group participants' progress over the next year or two.


 * Hilary G** narrating results is a much more effective way of communicating metrics, goals, and pitch ideas with those outside of the digital team because it helps them appreciate the importance of the project without having to know all of the details of our jobs.


 * Pam Sturner** Also gained confidence that I could actually be successful!


 * Nicole Lampe** Also, importance of right-sizing the measurement process so it fits in our regular workflow as opposed to being a once-in-a-while exercise. And making sure we are actually using that learning to refine our messages, tactics, etc.


 * Debbie Ford-Scriba** Another learning is that measurement/evaluation must be built into a work plan.


 * Christine Lindberg** I think measurement practice is a continually changing process. For each campaign you need to refocus your measurement, so I think if this program is continued measurement is great grounding point and focus for a group like this. In future I think it would be great to have more examples of established measurement practices from star organizations -- I really enjoyed the MomsRising and the National Humane Society presentations


 * Pam Sturner** One of the most helpful tools Beth gave us (in addition to case studies) was the Social Analytics Framework from socialmediametricssecrets. I've shared this within our group, and it has generated excitement -- and may be incorporated into our social media trainings for fellows. Another source I consulted a lot was Beth's blog. It was fabulous -- so complete, and so searchable! I could go to it with questions and quickly gain insight.


 * Debbie Ford-Scriba** I echo the power of the peer network. As part of a leadership network, we understand its power and the ability to learn and change.


 * Chairperson** survey -- https://www.surveymonkey.com/s/measure-netnon-2-final


 * Danielle Siembieda** It would have been cool to do a regional meetup


 * Alison Carlman** Sharing the learning resulting from our measurement at the end of the pilot!


 * Michelle Berg** I would like to spend more time talking about the different tools, maybe having group rating of which are best for what.


 * Pam Sturner** The one thing I'd change would be to provide more time for peer exchange. It would have been great to meet other members at the beginning!


 * Christine Lindberg** Suggestion for Face-to-face if anyone is going to NTEN NTC 2012, we should meet up!


 * Hilary G** it would be interesting if there was a day-long, intensive in-person workshop--like learning a language, hard to do for an hour here and there


 * Geoff Drake** Give us a teaser regarding your book!


 * Christine Lindberg** I saw your session! Really excited to be there and meet you (and learn)!


 * Debbie Ford-Scriba** I agree w/Hilary!


 * Maria Ibanez** It would be great to do just one face-to-face session. Beth how long will you keep the wikispace, Stealth Measurement FB, etc. active? It is filled with lots of information that will continue to be very helpful?


 * Debbie Ford-Scriba** Maybe the Bay Area participants could have a long luncheon or afternoon session?


 * Danielle Siembieda** Is anyone going to SXSW this year?


 * Maria Ibanez** Can we get a free autographed copy of the Networked Nonprofit?


 * Debbie Ford-Scriba** Yes, we would like to talk w/you about your recommendations for the technology/social media vehicle we're seeking for our October Reviving CA event.