CSMA+-+group+1


 * CSMA**

Participant Name: Ina Johnson Web Site: http://www.arts4all.org Email: ijohnson@arts4all.org Phone: 650-917-6800 ext. 315

Facebook: http://www.facebook.com/arts4all Blog: YouTube: http://www.youtube.com/CSMAMV Twitter: twitter.http://www.twitter.com/csma_mv LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 589 Total Posts: 13 Total Comments: 32 Comments per Post: 2.46153846153846


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

Comments: Social media conversion? What specifically does this mean? All comments and actions are not equal so how do you measure qualitatively?

Homework: Why do you want to improve your organizations practice on facebook? I see Facebook as a beginning/gateway to more extensive use of the internet and social media for marketing and creating an online community. If we improve our practices with Facebook, I think that it will overflow and deepen our use of other social media tools.

__**August 4, 2011: How To Create a Facebook culture inside your organization**__ __//Group 1A: 11:00 am PST - 2:00 pm EST//__ __//Group 1B: 1:00 pm PST - 4:00 pm EST//__

__**NOTES:**__ __8/5/2011__ __So many things to think about... and do.__ __Next Steps:__ __1-Research other social media policies - especially like the Opera Employee Blogging Policies & Ford Motor Company's Policy__ __2-Draft a social media policy for CSMA & community guidelines policy.__ __3-Meet w/ ED & Marketing director to go over policy__ __4-Brainstorm ways to enlist art & music teachers--they can post student work & upcoming art exhibitions & music performances**//.//**__ __5-PERMISSIONS: We need to establish a better policy for procuring photo permissions from parents from their children so we can put up more photos on FB.__ __8/22/2011__ __1-We've drafted an internal Social Media Policy which the Marketing Director & Executive Director are reviewing.__ __2-We're in the process of giving a short pep talk at the beginning-of-the-year teacher meetings to encourage our teachers to engage with our facebook page by sharing the stories, artwork and comments from their students. We've also invited them to share any upcoming performances or exhibitions that they're participating in.__

__**HOMEWORK:**__ __//Below is our internal social media policy--I think we could also use it to post on our facebook homepage.//__ 1- **Join** Become a friend/fan: [|www.facebook.com/arts4all] 2-**Share!!!** Post, comment, publish. Show us your art and music. Post student art or music. 3-**Advocate** Let others know how important the arts are to you and what inspires you to teach or create 4-**Care** Care about what others are doing and creating.
 * WHAT YOU CAN DO to Build Community at CSMA: **

1- Be smart about what you publish. Google has a long memory so consider the content carefully before posting. 2- Don’t post anything that is confidential or strategic in nature. 3 - Don’t get into an argument with anyone online. 4 - Be polite and respectful with all comments. 5 - Never post a photo, identify anyone in a photo, or quote anyone without their express permission or permission of their parent/guardian. 7 - Be honest. 8-Take ownership of your comments. 9- Never comment on anything related to legal matters.
 * THE HOW AND WHY OF A RESPONSIBLE SOCIAL MEDIA POLICY **
 * // *Keep in mind that our Facebook page (and any other CSMA specific social media outlets [to come]) may be read by current staff, faculty & students; parents of students; future staff, faculty & students; donors & supporters; & the general public. //**

__ **Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

NOTES: 1) Possible goals: Increase Likes. Increase comments. Increase participation by faculty. Now figure out the how much and by when!! What sorts of conversations will engage parents & faculty? Strategy: Post on I Love Mountain View, Mountain View Patch and local arts organizations. 2) Post studies of comparable organizations


 * Edgerank!! I've been wondering if there was a measurement for this. Now I know. Thanks for that.

Reflection: There are certain posts such as photos of kids artwork, quizzes, recordings of students, that always engage people. Maybe less is more for us? I think it need to be more strategic about WHAT I post, not how frequently.

We've already run a board challenge to increase FB Likes. At this point, I think it would be really important to concentrate on increasing comments and posts by others until we figure out another strategy for increasing Likes.
 * HOMEWORK:**

1-Double comments and interaction with our facebook page by December 1st: a) Encourage 2-3 posts by faculty/staff members per week. b) Increase comments by 2-3 per post HOW a) Attend meetings and encourage faculty/staff postings. b) Stay on top of personal postings by faculty & Staff and cross post. c) Post 2 or more quizzes a month d) Post student artwork once a week e) Post 2 or more questions a month
 * SMART OBJECTIVES:**

2-Figure out a new strategy for increasing FB likes..

//Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// I've had a couple of minor setbacks--leaving town for a family emergency and so much work to make up and am overwhelmed. On a positive note, others have taken up the slack on Facebook. I've been able to engage some of our teachers and staff and they have posted upcoming events and teaching comments. We've also moved into twitter and are working on starting a blog.
 * September 23, 2011: Recruitment and Engagement**
 * **Resources and Materials** **

NOTES from the session: I'm excited about planning and charting posts for the next couple of months. Some specific take away ideas for increasing engagement: Post artwork and ask people to tag it. Think of some timely, novel and specific calls to action. Follow them up w/ added content. Tag people in communications. Post doodles & ask others to do the same. //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// I have put up more photos and tagged some people in them. There was a lot of action around our staff Halloween photos but it didn't seem like the insights data correctly reported the comments and likes. We recorded the highest number of engage users (209) but I wasn't sure what this meant. It was fun to get so much feedback and I know the staff shared and commented but I'm not sure what the pictures have to do with our mission! We also got positive feedback from dog and cat painting by students in our afterschool art program-more relevant to what we do.
 * October 28, 2011: Content Strategy**
 * **Resources and Materials** **
 * NOTES: **

We are working on a plan to have a drawing for a free class or music lessons for one of our facebook fans. We're ironing out the specifics right now. With this we hope to increase our fans from 660 to over 1,000. I'm not the final word on this so I have to wait for approval and specifics from our development director. We're swamped at the moment w/ other work and since we've set up a blog and twitter, we're planning to integrate them more but this won't happen until we hire our new marketing director.

//Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST'//
 * November 18, 2011: Brand Ambassadors**
 * **Resources and Materials** **

I plan to meet again w/ other staff to plot strategy. I'm going to check back through comments to find supporters. Tag more people. Figure out the drawing for FB likes. Facebook Landing Page.
 * NOTES: **
 * To do: **

Social Proofing: Thank donors & comment on how their donations help. Thank supporters of Informances!

//Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST//
 * December 16, 2011: Learning from Measurement**
 * **Resources and Materials** **

//Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials
 * January 6, 2011: Learning Culmination**