Fight+Crime+Invest+in+Kids+-+group+1


 * Fight Crime: Invest in Kids**

Participant Name: Meghan Moroney, Meg Biallas Web Site: http://www.fightcrime.org Email: mmoroney@calfightcrime.org Phone: 415-373-0730

Facebook: http://www.facebook.com/FightCrimeInvest Blog: N/A YouTube: http://www.youtube.com/FCIKComm Twitter: http://www.twitter.com/FightCrime LinkedIn: We have a closed group for members and employees, so we do not have a link.
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 216 Total Posts: 21 Total Comments: 3 Comments per Post: 0.142857142857143


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**


 * Notes by Meg:**
 * Only 21 percent of the participants' organizations have a social media policy.
 * Tools: export.ly, TweetStats, RowFeeder
 * Kanter says Twitter is better for reaching journalists.
 * ACTION: "Why do we want to improve our results on Facebook?"
 * ANSWER: We want more people to know and care about giving kids the right start in life.

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

social media policy that might resonate with your organization. Write a Facebook Community Guidelines statement. Everything you need in the checklist! **Resources and Materials**
 * Your homework:** Write in your wiki journal your thoughts about creating a social media policy or expanding capacity. Review the social media policy examples and select one item from another organization’s

Fight Crime created an internal social media policy about 10 months ago. Our next steps:
 * Notes by Meg:**
 * We are working with HR to implement this policy into the next version of our holistic employee handbook.
 * We will distribute to staff and educate them about the policy and the changes. We may also pair this with a brown bag.
 * Our bottom line rule is this: Do no harm. Since we have multiple page admins, we maintain constant communication about updates, and if in doubt, we discuss.
 * One example I really liked is from the social media policy with [|Autism Speaks] - right off the bat, they say "respect is the name of the game". This is key for our community. We haven't had an issue with disrespect, but since our members are law enforcement, we aim to treat them with absolute respect.
 * Facebook Community Guidelines statement: [still working on this..., but I think my team should draft something and make it part of our Fight Crime page.]

August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Notes by Meg:**
 * To Do: Update my wiki journal, on a weekly basis. Beth uses the content here to help guide future chats.
 * On the phone: Becky Jain, blogger & economic policy
 * SMART Objectives:
 * Specific
 * Measurable
 * Attainable
 * Relevant
 * Timely
 * Tangible results, specific tactics, and capacity of people/content/work flow
 * **SMART objectives for Fight Crime: Invest in Kids **
 * __Tactical__ (specific to a tool like Facebook) “Increase number of fans who like us on Facebook from 300 to 310 by 9/30/11.
 * “increase Facebook posts feedback by (tags, comments and likes) by 10% by 9/30/11.” (Compared to last month, we are down 9%).
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; vertical-align: baseline;">__Results__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">(Part of communications strategy): "Earn 2 non-traditional media mentions (i.e. on a blog, Twitter, etc.) by 9/30/11. "
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; vertical-align: baseline;">__Capacity__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">(content, people, time adoption, learning, research): “Incorporate Facebook metrics into our currently monthly reporting system beginning October 2011.”
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">One idea for benchmarking: compare to your peers or your sectors. (See the NTEN report)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Using Google Forms, ask our peers: DYI Benchmark Study of Peers:: Name of org, website, FB page URL, how often do you post?, on average how many comments do you get per post?
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Goal is help you refine what you’re doing and get better results along the way.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Pick a data point
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Find the right tool for the job. Here are 3 tools for Facebook.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Facebook Insights (doesn’t give # of comments on each post)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Export.ly helps put in more detailed data into charts (charges your by exporting reports, and its based on fan base)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Edgerank Checker: gives you nicer fine-tuning of analysis, gives recommendations on how to do better. (i.e. When you post photos you seem to get more engagement. You should post more photos.), Gives information on time of day.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Homework: Identify SMART objectives, identify benchmark data. See <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; vertical-align: baseline;">__worksheet__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;"> on wiki. Are the measurable objectives also strategic.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 13.3333px; text-decoration: none; vertical-align: baseline;">**SUCCESS STORY:** We just experimented with the Facebook Polls feature, and got a lot positive feedback! We used a survey question from a few years ago, posed it on Facebook, and received nearly 50 responses. Some respondents even wrote in their own answers. The <span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 13.3333px; vertical-align: baseline;">[|__Fight Crime: Invest In Kids__] <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 13.3333px; text-decoration: none; vertical-align: baseline;"> Facebook page got 3 new followers in a day, and now we're just shy of 300 fans.

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**


 * NOTES BY MEG:**

**<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">Assignment from Sept. 23 to Oct.28: **<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">try 3 recruitment tactics, what am I doing to see what works?, post question 3 times a week and with tracking what works. **<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 15px; text-decoration: none; vertical-align: baseline;">Comments: **
 * We've started "tagging" relevant people in our posts (i.e. funders, allies, bloggers, etc.)
 * Our research team is testing interactive social sharing buttons on the digital research reports online. On the printed version, we have the icons on the back of the reports.
 * We've used the "sharing" button on our allie's pages to share onto our own pages. It helps show that we are engaging because it points back to the original poster. For example, this worked recently when a local newspaper wrote about us, and posted the photograph on their page. I "shared" the photo onto our page, and we saw increased engagement.
 * We held a call with an ally to learn about their social media tactics. We are now placed on a private email list to help each other out with sharing one another's content.

October 28, 2011 **Resources and Materials**

Hi Beth: A majority of our posts are about sharing links to our media coverage. However, I don't think "broadcasting" news 100% of the time is effective on Facebook. I think that Fight Crime should be more creative in its posting strategy. However, there are some deep-seated fears within our organization about things like "open-ended questions". Do you have any tips on how to either help upper management become more comfortable with this, or perhaps "non-risky" posting strategies?
 * NOTES BY MEG:**

We have tried a content calendar in the past but it fell to the wayside. I think we may have been too specific with our posts, rather than keep a general schedule. I really liked your example of a weekly "menu" (question, photo, link, etc.) to keep a variety of content cycling through the month.

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials