Group+2+Community+Catalyst


 * Community Catalyst**

Participant Name: Christine Lindberg Email: clindberg@communitycatalyst.org Phone: 617-275-2909 Twitter:[|http://twitter.com/#!/ChristineAliceL]

Participant Name: Kathy Melley Web Site: [] Email: kmelley@communitycatalyst.org Phone: 617-275-2861


 * Social Media Presences**

Facebook: [] Blog: [|blog.communitycatalyst.org] YouTube: Twitter: [|http://twitter.com/#!/healthpolicyhub] LinkedIn: Listening:

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST

Session Notes: It's good to see we're not alone with measurement stresses and in our content challenges (making policy interesting and accessible). We've been good about getting numbers from the outset and paying attention to the analytics, but I've asked myself many times are we looking at the right things and what's the best way to use this information to leverage success and make good changes.

We touch on a lot of topics and have multiple projects coming out of our organization. Since there is so much coming out of one social media outlet (multiple topics and campaigns), I wonder if focusing on one campaign/issue area would help me think about what we are measuring and how to adjust and improve based on those measurements. Or is there a way for us to measure which issue areas/campaigns result in the most action from our followers? We also have to implement a measurement system that is manageable. We need something that isn't overly time consuming, as I don't work full-time on social media.

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST

Session Notes: Two potential ideas for a pilot emerged. The first idea – to promote a new microsite that helps explain how health insurance works – has a clear engagement ladder and direct outcomes to measure (success would equal driving traffic to the microsite and adding people to our mailing list). The second idea – to promote model legislation on payment reform – also has a fairly clear engagement ladder, but we think measuring outcomes and gauging progress would be harder because it requires offline action by our state partners and is wonky, policy stuff (success would mean getting legislation introduced and ultimately passed in states).

After speaking to the policy leads of both projects and discussing as a team (and some help from Bath -- thank you!), we decided that the payment reform idea would work best as it could provide a strong model for future campaigns. We've worked on defining objectives and decide what to measure.

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST

Session Notes: Key Objectives (overall): X states will pass payment reform (have to meet with policy and field teams to determine realistic target number). -- X partners will agree to take up payment reform as an issue -- X partners will get payment reform legislation introduced in the state legislature -- Track payment reform bills in the legislative process

(social media): Build our organization social media capacity. -- understand how to best use Twitter share/provide resources/policy information with partners -- identify best practices on Twitter and replicate them in future campaigns -- track specific conversations state advocates are having about payment reform bills in their states and see if/how the conversation grows over time

Social Media Measurement: -- Track tweets partners send out on payment reform (which tweet come directly from our templates? What is most popular, what is lest popular?) -- Number of HealthPolicyHub payment reform tweets retweeted by partners (are target partners retweeting?) -- Track which messages are being passed on at state level (when state partners tweet on payment reform, which messages are getting retweeted, which aren't?)

Still determining timeline/tactics with our field/policy team.

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.