Notes+Grp+2+Session+6


 * Group 2, Session 6 12/15**


 * Where are you in the process?**


 * Christine Lindberg:**While we still haven't started we're on the cusp of implementing, and will be by the next call! Focused on targeting our advocates for 2012 legislative session. I think the platform has been helpful, and I've benefitted from the planning tools -- also the planning has really spurred positive action and thoughts internally.


 * Debbie Ford-Scriba:**Seems that in this kind of work, planning & doing go hand-in-hand. Particularly when there are sequential steps involved in the plan. We've definitely learned a lot from planning. Have we learned enough? Like Packard, we're a learning organization, so we never learn enough!


 * Danielle Siembieda:** These sessions are very helpful in looking at each step in detail. I feel like I still need more help to develop it more but I have signed up for Analysis Exchange. I think that a full worksheet that is step by step, like you can't go to step 2 until you have checked off all of step 1, that would be helpful


 * Anna Weldon:** I think that it was a good length of time and spacing of the meetings worked for us


 * vickie mcmurchie:**would love to continue working on this. monthly is perfect. gives us time to make and track progress without becomming too overwhelmed


 * Geoff Drake:** We have purchased Radian6 so I would love to implement a measurement project that uses that as a focal point.


 * Jocelyn Herbert:** I do think I have a good idea now about how to measure, or encourgae our grantees to measure as part of their work. Perhaps increasing call frequency to every 2 weeks or 3 weeks would encourage more doing.


 * Michelle Berg:** The hardest part was defining areas to measure since there's just so much! The samples provided were a good start.


 * Arts Council presentation by Anna/Emily**

Arts Council dedicated to provide funding. They have been sharing/advocating value of Social Media. They have a new strategic plan and enhanced mission to expand influence beyond arts ecosystem. Social Media is key component to new program, 3 areas: Grants for Artist Laureate Program, Development and LiveSV.com.

Outcomes for the Grants for Artist Laureate Program: --created benchmarks for the new program --identified target audience for each channel --got better responses from targeted staetments rather than questions --pleased with partnerships --KPI: # of apps recieved=65, unique page views --Used tools sprout social & google analytics. Sprout Social free trial but nonprofits get 50% off 9$/month--merged twitter & FB data, scheduling & reminders to reply. Enjoyed using those tools --#1 referral was FB, then emails

Summary of learnings: --consistent efforts=buzz & more awareness --strenthened online relationships with new orgs --exceeded the SMART goal--72% increase in apps over last year

It's a membership org of 360 grantmakers. Their Logic model= Theory of change + metrics. Social Media is part of "increasing awareness" category. They started social media accounts in 2010 & did an audit: 30% of orgs were using. They far surpassed 2011 goals. Usually they do a 2-3 yearly member survey to gauge satisfaction. Right now they have no specific outcomes--next year will look more at engagement metrics and outcomes. Key to success: fliexibility to experiment, establish baseline early, do research early on & adjust.
 * Danielle, GEO**

Components of the 1 millionn fans integrated campaign ---custom tab --Flickr form fields on FB --Thank you Video from CEO, prominent figure in org's comms --coverage on mobile website and form. Orgs need to ask what abt mobile? --infographic of fans --FB ads --Billboard (feature image) on homepage --full-file email for people to like us --press releases, blogger outreach
 * Carie, Humane Society**

Insights: All you have to do is ask. They focus on making each piece of content shareable on FB & twitter (where constituents are). They use "add this" for share data, and email shares popular too.

4 communications goals: fundraising, advocacy, customer service wins (turnarounds after bad experience), increasing positive sentiment about brand by promoting good work. Initially sentiment only 40 % positive.

Learning to do strategy better: screenshot & sharing wins with execs, yearly presentations to prove to board. Shows them this is what people are saying, execs pay attn.

Giving advice to other depts: over 100 different pages on FB, teaching best practices on page management.