Notes+group+1b+session+5

= Chat Transcript: Group 1b, Session 5 = November 18

**What content is working on Facebook?**
**Maria Duzon**: Content that was specific to Shelter Network received more likes/comments than content that was more general about homelessness, poverty or national media  **Meg Biallas**: For Fight Crime: We've learned that tagging our allies into our posts creates more engagement. **Emily Knutson**: Keeping up a consistent flow of content is harder than it looks. The content calender has and will definately be a great tool to help. **Maya Brod**: I learned that some of my most effective posts are photos of events we were involved in. Posting questions next to an article was a hit or miss strategy.

**What's working?**
**Emily Knutson**: Had varied content during arts events that we were benefactor for, which helped engagement on FB. Had sneak peak pictures which did well. Not sure how to make the annual fundraiser attractive or how to move on without losing people’s involvement.  **Beth**: “social proofing” you can thank non-anonymous donors and highlight what they are contributing to. Can do a test pilot on social fundraising.  **Susan von Thun**: I've found that some questions work better than others. I started doing a "critter quiz" where people guess the name of the animal in a photo.  **hillary hempstead**: I've also found that content leading up to events has been hugely successful. We recently aligned our content with Reptile Day, posting photos of our animal keepers' favorite reptiles, blog posts that link to reptiles, etc. Content linked to event (Reptile Day) generated huge amounts of comments. Always easier to get likes than comments, even with questions. Can try to change questions, need to experiment.  **Beth**: questions need to be easy enough to get a quick response, and based on people’s personal experiences.  **Robert Cruz**: In the process of setting up our fb landing page- any thoughts on best practices on what "ask" to put on this page?  **Beth**: Planned Parenthood is a good example of a clear landing page. Link to comms objectives like signup for newsletter, attend events. Track and see if it’s working. **Meg Biallas**: I have a question about Facebook posts: If people are more inclined to "like" then are forced to craft posts that more often have a positive tone?What if I want to post a shocking statistic about child abuse rates? People aren't likely to "like" that.  **Beth**: tends to be the case, try to reframe. Regarding staff fears around open-ended questions and staying on message, tell them having a Facebook page is like doing focus group research.  **Susan von Thun**: What about increasing shares instead of just likes and comments? Also, we've seen that <span style="font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none;">animal stuff is more appealing than hard science. <span style="color: #000000; font-family: Arial,sans-serif; text-decoration: none;"> **Beth**: Mari Smith has a post on 7 tips for more shares: more visuals & call to action to “please share”. Look at your FB page as a fun on-ramps to serious issue. See the example of Grist. <span style="color: #000000; font-family: Arial,sans-serif; text-decoration: none;"> **Ina Johnson:** we posted pictures of staff in halloween costumes and tagged people. We received the most comments ever but I'm not sure about the relevance; since we’re artistic it was a fun post. I tagged friends. But the insights didn’t seem to match up with the actual page comments and likes. <span style="color: #000000; font-family: Arial,sans-serif; text-decoration: none;"> **Beth**: Important to track reach & virility of each post. <span style="font-family: Arial,sans-serif;"> **Meg Biallas**: Some of our biggest ambassadors are our employees in our state offices. A <span style="font-family: Arial,sans-serif; font-size: 11pt; text-decoration: none;">fter our staff retreat and discussing networked nonprofit, our state employees have become frequently active on our facebook page. <span style="color: #000000; font-family: Arial,sans-serif;"> **Emily Knutson**: The champion idea will definately help. I won't feel like I am the only one asking that we could be part of a group and more powerful. <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Ina Johnson**: I love this idea. I would love to find a way to engage local musicians and artists as ambassadors of our organizations. Maybe this is a way. <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Susan von Thun**: I like the idea, I have definitely already noticed that there are some people that like EVERYTHING we post! <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Mercy Martinez**: Our ambassadors are frequent FB users, volunteer veteran leaders. They want more people to know about us <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Maya Brod**: I would like to recognize individual fans by giving them a shoutout on facebook. BUT, I can only mention an individual if I friend them on my own personal account. How do you recommend administering a private group of "superfans" on facebook? I don't want to repeat content from our organizational facebook page, but i want to encourage people to repost.

**Next steps**
<span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Mercy Martinez**: Next steps: more engagement, open ended questions <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Ina Johnson**: I plan to meet again w/ other staff to plot strategy. I'm going to check back through comments to find supporters <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**hillary hempstead**: I'm planning to reach out to some of the superfans we already have and tag them in posts to strengthen ties. <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Susan von Thun**: I thnk I'll still be working on the ABCs and using animals as a hook to get people to read more of our "hard science" posts. I will identify possible ambassadors. <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Emily Knutson**: Finish working on next month's content plan and move forward with implementing champions to help with Annual Appeal campaign. <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Maya Brod**: I like the idea of creating a weekly menu of content. Creating a monthly menu is more difficult, because so much of our content is dependent upon current events. I really liked your point of creating varied content! <span style="color: #000000; font-family: Arial,sans-serif; font-size: 11pt;">**Meg Biallas**: Cultivating ABCs