PICO+National+Network+-+group+1


 * PICO National Network**

Participant Name: Rochelle Rached Web Site: http://www.lavoicepico.org/Site/LA_Voice.html Email: Rochelle@lavoicepico.org Phone: 213-384-7404x10

Facebook: Blog: YouTube: Twitter: LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 3126 Total Posts: 16 Total Comments: 9 Comments per Post: 0.5625


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

LA Voice loves to hear from you. Please share your comments, stories, and photos in a respectful manner. We trust you to keep conversation safe and respectful: no personal attacks, inappropriate language, spamming or excessive posting. We reserve the right to remove comments or ban anyone who violates these guidelines.

**Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

We would like increase our FB friends to from 310 to 800 by April 2012.

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

__REFLECTIONS__: As the Director of Communications and Development for a small organization in Los Angeles it is easy for me to feel overwhelmed by all the "tasks" related to my job title, not to mention the extra office management that I need to manage on a weekly basis. I am appreciative of the training sessions because they keep me accountable to moving forward on developing a social media strategy for our organization---a task which is IMPORTANT, but never URGENT.

This weeks discussion helped me reflect on one of the communication objectives of our organization---to expose the untold stories of leaders across the city who are working to change their neighborhoods through community organizing. With 9 congregations from Muslim, Jewish and Christian communities working on issues ranging from food justice to immigration policy to violence prevention---there must be tons of provocative questions that we can share with our network, that can then be shared to wider audiences through our supporters that can potentially help create a wave of thought-provoking discussion about some of LA's most important issues.

As a rule, to make time and commit myself to this effort, I'm going to practice writing reflections immediately after the call, before I'm flooded with the various tasks that are required of me throughout the weeks and months between calls and also develop a cohort of leaders within PICO who participate on these calls to create a "study-group" of colleagues to reflect on these topics in a way that is relevant to our community organizing strategy.

In addition to focusing and building our facebook presence, communication staff are also faced with potentially working to shape the direction of our organization's prioritization of Facebook outreach. Because we come from a network, who's sole purpose is to build face to face relationships with community residents in low-income communities, it is sometimes difficult to convince staff--who are already challenged with capacity issues, to invest time in social media outreach.

__Here's what I'm thinking of trying out:__ 1. Ask volunteers and interns to assist with facebook outreach and share our organization on their page, as well as get the board to share on their personal pages. To make this relevant to a recent activity related to board development, I am going to ask that board members share the recent victory of over $5,000 raised at a houseparty hosted by a board member last week. I am even going to include a link to our donation button.

2. I am going to post recent photos from our events, tag all participants in the photos and add videos from our youtube on recent media coverage of our actions. I realized that although I struggle to make time to create email blasts from time to time, I can easily copy and past youtube videos and upload photos that update our followers on the great work we're doing in the community.

3. I'm going to ask 4-5 leaders in our organization to post an update once a week this month to share something inspirational that has impacted them in the recent work they've done in their congregation.

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials