Independent+Sector+-+group+1


 * Independent Sector**

Participant Name: Lorraine Snebold Web Site: http://www.independentsector.org Email: lorraines@independentsector.org Phone: 202-467-6132

Facebook: http://www.facebook.com/independentsector and www.facebook.com/isngen Blog: http://www.independentsector.org/blog/ YouTube: Twitter: http://www.twitter.com/indsector and www.twitter.com/isngen LinkedIn: http://www.linkedin.com/groups?mostPopular=&gid=3694736
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 975 Total Posts: 40 Total Comments: 9 Comments per Post: 0.225


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

HOMEWORK: Why do you want to improve your organization's practice on Facebook? ANSWER: We'd love to improve engagement around issues that matter to the nonprofit and philanthropic sector on Facebook. Since our members are organizations, individuals often don't know very much about Independent Sector. We'd like to connect with more individuals around our issues, rather than executives of our member organizations.

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Resources and Materials**

HOMEWORK: Policy added to Facebook pages:
 * ~  || Independent Sector welcomes discussion, engagement, commentary, questions, and even criticism, but we ask that you keep your comments and posts relevant and respectful. Independent Sector may delete a post by a person or group that spams, engages in personal attacks, uses inappropriate language, or posts excessively. Independent Sector reserves the right to remove posts advertising commercial products, as well as those that violate Facebook's terms of service, or are inaccurate or otherwise objectionable. ||

August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

HOMEWORK: Two examples of SMART objectives: -IS will have 5,000 connections across all social media platforms by January 1, 2012. -IS will have a 40% adoption rate on The Hub (our new conference social networking tool) by the end of the 2011 Annual Conference on Nov. 1.

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials