Syllabus_Group+2

=Group 2: Measuring the Networked Nonprofit: Proving Results To Improve Results= Call-In: 866-740-1260 passcode: 7405939 Online: [|http://www.readytalk.com] passcode: 7405939 Please test your computer specs as a participant using this [|online test] If you have questions about technical issues, please contact Ready/Talk Technical Support at: 800.843.9166 || As part of her Visiting Scholar work plan for the Packard Foundation, Beth will be facilitating this peer learning exchange. This group will field test some of the ideas and methods in the forthcoming book “Measuring the Networked Nonprofit” by Beth Kanter and KD Paine. The content will look at how Networked Nonprofits can measure and quantify the value of their social media use. Good social media measurement is a reiterative process of strategy formation, implementation, measurement, and making changes.
 * We will be using the Ready/Talk conference call and webinar system for all the calls. The telephone number and online login will be the same for all calls:

While the agenda may look a little bit daunting, remember that the program will unfold over six months and we anticipate a lot of peer support and consulting along the way. If your organization is new to measurement, it is best to start with baby steps. Therefore, participants should consider a small action learning project or pilot measurement program that is focused on measuring one specific program, event, or small campaign that uses social media.

We will be learning from each other as we develop and refine the methods and your work may, in fact, become a case study for the book to be published at the end of 2012. In addition to the orientation, I have also scheduled monthly “office hours” that smaller sub-groups or individuals can sign up for more focused assistance.

By the end of the peer exchange, you should be able to do the following for a small pilot project:

1. Describe your organization’s SMART objectives for social media. 2. Identify the audience segments you hope to reach and what’s important to them. 3. Identify the investment or costs 4. Identify your benchmarks and KPI 5. Select the right measurement tool and process 6. Turn data into active decisions that improve your strategy or document the value of your results

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST


 * Pre-Work**

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[|Measure What Matters], by KD Paine Read Chapter 1-2

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[|The Networked Nonprofit] by Beth Kanter and Allison Fine Read Chapter 9, “Learning Loops”

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.