Group+2+Rainforest+Action+Network


 * Rainforest Action Network**

Participant Name: Jenn Breckenridge Web Site: http://ran.org Email: jb@ran.org Phone: 415-659-0523


 * Social Media Presences**

Facebook: http://www.facebook.com/rainforestactionnetwork Blog: http://understory.ran.org and http://www.shisosocial.com YouTube: http://www.youtube.com/ranvideo Twitter: http://twitter.com/ran and http://twitter.com/shisosocial LinkedIn: http://www.linkedin.com/company/25433?trk=tyah and Flickr: http://www.flickr.com/photos/rainforestactionnetwork/

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST

It was really great to get an overview of the #networknp program. I look forward to mentorship around choosing the right measurement tool for RAN. Right now we are all over the map with various measurement tools.

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST

Discuss possible social media pilot programs with Online Director. Outline social media pilot program. Review FB group discussions and wiki. Do reading for Session 2.


 * Social Media Pilot: Cross Departmental Multi-channel Dashboard**

Summary: Bringing together email, advocacy, social media, communications, and online donations all onto one dashboard. Questions to be answered: Is each dashboard page parsed out as Campaign (per quarter), Individual Goal/Ask/Push, or?

a. Open Rate b. Click Thru c. Open/Click Combo d. Tell A Friend e. Facebook/Twitter/Google+/Stumble Shares f. Donations generated 1. One time 2. Monthly sustainer
 * I. Email**

a. Total actions b. First time action c. Offline action registration d. Report back e.Source 1. Actions via web 2. Actions via email 3. Actions via social media
 * II. Advocacy**

a. Number of related posts b. Facebook 1. Total FB Likes 2. Total FB comments c. Twitter 1. Total Twitter clickthrus 2. Total Twitter RT's d. StumbleUpon 1. Total stumbles e. YouTube (include associated link) 1. Total YouTube likes 2. Total YouTube Comments 3. Total YouTube Views f. Flickr (include associated link)
 * III. Social Media**

1. Total visitors (RAN.org total, action page, issue page, or action + learn more pages???) 2. Unique visitors 3. Average time on site 4. Conversions a. Email list b. Action c. Donation
 * IV. RAN.org**

1. Number of related blogs 2. Total hits per blog 3. Total comments per blog 4. Most popular content on blog at this time a. Title b. Link c. Total hits d. Total comments e. Total likes
 * V. Understory**

a. Total online donations 1. Via email 2. Via ran.org 3. Via understory
 * VI. Donations**

a. Total media hits 1. Blog posts 2. Newspaper 3. Magazine 4. TV 5. Radio
 * VII. Communications**

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST


 * Objective**

Create an online dashboard that pulls in stats from all RAN online properties that is useful to executive, online, communications, development and general staff


 * Goals:**

Development and Executive team using dashboard twice a month to gain overview of online statistics Online and Communications using regularly to assess issue-message quality

Budget:

Approx 40 hrs of development = $4000-6000 20 hrs of staff time to prepping and categorizing all of our current stats 10 hrs of staff time to project design and decision making

Timeline:

Project Design Complete: Oct 31 Date Prep: Nov 1 Development begins: Nov 15-Jan15 (TBD)

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.