Group+2+Monitor+Institute


 * Monitor Institute**

Participant Name: Noah Flower and Frances Messano Web Site: http://www.monitorinstitute.com Email: noah_flower@monitor.com Frances_Messano@monitor.com Phone: 415.932.5345


 * Social Media Presences**

Facebook: Blog: http://www.workingwikily.com YouTube: Twitter: http://www.twitter.com/workingwikily LinkedIn: Listening:

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST


 * Reflections:** It's great to be introduced to everyone. As Beth pointed out, there's real diversity in this group, which should make it a rich environment for learning. From hearing everyone's "three words" I was left feeling that we as a group are definitely familiar with the nature of the challenges involved in the measurement of social media, and that we're also probably facing some rather different specific issues.

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST


 * What we want to measure:**
 * Which posts have gotten the most pageviews
 * What defines the tweets that get retweeted or high click-throughs (as measured on bit.ly)


 * Why this will be helpful:** We publish content on a wide range of topics and it would be helpful to know what kinds of material are getting the most traction.

Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects.