Coastal+Watershed+Council


 * Coastal Watershed Council **


 * Contact Person: **  Greg Pepping, Executive Director

 ** Phone: ** (831) 239-8339

 ** Email: **gpepping@coastal-watershed.org

 **Web Site:** www.coastal-watershed.org

 ** Executive Director: ** Greg Pepping

 ** Communications Director: ** none

 ** Social Media Staff: ** Greg Pepping


 * Baseline **

 ** CWRF Overall Level: ** Crawl

 ** Overall Score: **1.1499999999999999

 ** Detailed Score: ** []
 * Indicator || Pre-Program Score || Post Program Score ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Networked Mindset || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Institutional Support || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Communications Strategy || <span style="font-family: Arial,sans-serif; font-size: 9pt;">2 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Staffing || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Analysis || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Tools || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Sense-Making || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Brand Monitoring || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Influencer Researcher || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Content || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Engagement || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Champions || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||
 * <span style="font-family: Arial,sans-serif; font-size: 9pt;">Relationship Mapping || <span style="font-family: Arial,sans-serif; font-size: 9pt;">1 ||  ||


 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">Burning Questions To Be Answered **<span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


 * <span style="background-color: white; font-family: Arial,sans-serif;">Social Media Presence **

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Blog:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Facebook: http://www.facebook.com/pages/Coastal-Watershed-Council/189667747784621

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Fans: 292

<span style="font-family: Arial,sans-serif; font-size: 10pt;">YouTube: yes (since I signed up for MNN)

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Subscribers:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Views:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Twitter no

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Followers:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Hashtags:

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Jan. 23: My favorite parts of the 1st 2 chapters of the book include: Statistics put people to sleep; stories get attention. (I knew this, but as a science-based and data/geeky-focused org, it's a good reminder). Also, I liked the encouragement to embrace failure, and that that's //actually necessary and part of the process//. Also liked the rah-rah for accepting transparency.

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Feb. 1: What I think we need most to get to the next level (it's a lot): Improvements in: mindset, tools, staffing, engagement, champions (I see as part of staffing), relationship mapping. Describe your social media policy on your wiki profile. Where? Not sure, so doing it here: We do not have one formally. Informally, three staff people including me have selected a day where we have the responsibility to post something. We encourage one another to post whenever, but pledge to at the very least post something on that day. That only guarantees 3 posts per week, but it avoids having 4-5 days go by with no chatter.

What might be a good internal process for ensuring it is an active, living policy? I need to bring it up in their performance reviews. I need to (continue to) remind and remind, and perhaps find some creative rewards for posting. Writing it down would be a start. Asking us all to formally pledge to it. Putting up some visible reminders in the office, something fun and encouraging to bring it back into our focus throughout our other daily activities.

Feb. 5: I am NOT doing much relationship mapping, but I want to do that. I'd like to measure how it changes over time; but for starters, just look at it as a current snapshot.

Also, I'm excited to hear that RLF/RLG is doing water partners mapping. I will directly contact them about that, so we might both benefit from it. I'll post my update on that effort HERE:

A little overwhelmed with resources, but I'm energized as well, and have just completed a draft SM (not S&M!) policy. What a great on-line tool that is; it's just a start, but we're on our way.

Feb. 26: Need to step through the next steps of the mapping exercise, as I only did it my own way; consider going through it guided by the mind-mapping tools/process: MindMeister (or master?) (but it's a paid service; for free you can only develop 2 maps). Also need to get back to the "deliverable xls" link provided in this call. Tasking myself with those 2 items by 3/5, as well as contacting RLF re their water mapping effort.

3/19/2013: Overwhelm with other tasks, so I've only been working up, on paper and in Excel, a list of partners in our network. Baby steps. POST is not a priority for us right now; focused on network map exclusively. Started our MindMeister network map; it's okay but I'm not wow'ed by it. Maybe it'll be more useful when I get more participants to add stuff to it (Board members & partners). Also, reached out to RLF re their water partners map.

4/11/2013: A different kind of mapping we're working on: https://mapsengine.google.com/map/edit?mid=zlVeU-a-aNjE.kbz1T9pxzl2M

4/16/2013: Consider a content calendar for FB & LinkedIn for one month, with content categories/types: evergreen (solid, standby, always something I wanna share), perennial, annual. See examples shared today. HOMEWORK: Work on a POST strategy & an online content calendar for ONE MONTH for FB or LI & measure FB for one month.