COMPASS_group+1


 * COMPASS**

Participant Name: Liz Neeley Web Site: http://www.COMPASSonline.org Email: LizNeeley@COMPASSonline.org Phone: 206.954.1150

Facebook: http://www.facebook.com/pages/Compass/160656730641049 Blog: YouTube: Twitter: http://twitter.com/COMPASSonline LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 48 Total Posts: 0 Total Comments: 0 Comments per Post: 0


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Resources and Materials
 * July 29, 2011:** **Orientation**


 * NOTES: Why does COMPASS want to improve our Facebook presence?**
 * Our entire mission is to mobilize science by providing researchers with the training, tools, and relationships they need to make their findings interesting to journalists and useful to policymakers. We've spent the past ten years developing a strong reputation within the science community, and a significant proportion of our work is generated by word-of-mouth and personal recommendations. I see Facebook as a way to expand and formalize those endorsements, and more importantly, an opportunity for us to "show" rather that "tell" people how we work. As we continue to incorporate more social media 'how to' into our communications trainings, it's critically important that we have a strong presence on the major platforms.

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**


 * NOTES AND NEXT STEPS**
 * Found and shared the excellent "**Good corporate twitter etiquette in twenty tweets"** from []. Loved the concept and found the opening set of guidelines to be inspiring.
 * 1) The point of tweeting—as with all social media—is to drive traffic to the site & bring it to the attention of potential new customers.
 * 2) We try to achieve this by building a community and a network around our social media activities.
 * 3) Communities are built on trust. People trust other people; it is important to maintain personal connections while remaining professional.
 * Shared the presentation and discussed our conversations with our executive director
 * Drafted and shared a Facebook community guidelines statement internally. Was particularly keen to copy Sierra Club's approach of not just saying what *isn't* allowed, but also being specific about the kinds of interactions we hope to encourage.

August 26, 2011: SMART objectives and measurement strategy
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

September 23, 2011: Recruitment and Engagement
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

October 28, 2011: Content Strategy
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

November 18, 2011: Brand Ambassadors
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**
 * Resources and Materials**

December 16, 2011: Learning from Measurement
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials