Resource+Media+ (Pacific+Ocean)+ and+Resource+Legacy+Fund

Notes from August 25th Call

Background: Intent: To create engaged ocean constituency To shift the focus from "save the place" to "love the place"

The overall communications strategy for this phase (Question 2 on worksheet) is not fully mapped Want to focus on leveraging their "Pacific Ocean" Twitter Profile for this next phase Working with a network of local partners - nonprofits that use Twitter, plus clusters of "hyper local" ocean activists

Prelude to a Measurement Pilot: Best Practices Study

Survey and/or Interview Partners What techniques and tactics work on Twitter for ocean activists? What is the number of followers on Twitter? How much time do they spend on Twitter? What is their routine? Who do they follow? What do they Tweet? How do they measure effectiveness?

Is there a potential offline event that they can integrate Twitter and have positive messaging? What are the best practices of using Twitter online chats or "Tweetathons"? Who is on Twitter that cares about the Pacific Ocean and they should be following? How should they organize their Twitter lists?

Beth's Twitter Practice Improvement Steps http://socialmedia-strategy.wikispaces.com/Twitter (See the steps for listening)

Twitter Chat Example []

Tweet Up/Twitter for Events Tips/Best Practices []