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=**Peer Exchange Group 1: Stealth Measurement: How Networked Nonprofit Use Social Media SMARTly**=

This group will explore best practices for using Facebook strategically as part of an integrated communications plan and using measurement techniques to document and improve results. This peer group exchange is part of her Packard Foundation, Visiting Scholar work plan. The peer exchange will work together over six months to implement best practices and measurement techniques for documenting results and improving strategy and tactics. While the agenda may look a little bit daunting, remember that the program will unfold over six months and we anticipate a lot of peer support and consulting along the way. If your organization is new to measurement, it is best to start with baby steps and focusing on one area. We will be learning from each other as we develop and refine the methods and your work may, in fact, become a case study for Beth's forthcoming book, "Measuring the Networked Nonprofit" to be published by J. Wiley in late 2012.

**Learning Outcomes**
** Participants **
 * To improve integrated communications strategy or program design or implementation results
 * To internalize Facebook best practices in their organizations
 * To share peer learning about using measurement to improve practice


 * Field **


 * Participants will test and use a method for measuring results and improving practice on Facebook that will be documented in the forthcoming book, “Measuring the Networked Nonprofit”
 * Generate insights about to create an organizational culture that values a “try it and fix it” approache
 * Generate insights for embedding measurement in social media practice

= Participation Guidelines =
 * Group Assignments:** This Peer Exchange has been divided into two segments due to size. The content will be the same for each group, but the calls will be scheduled at different times as follows:


 * Group 1a: Calls at 11:00 am PST
 * Group 1b: Calls at 1:00 pm PST

If you can’t make your assigned group call, but can make the other one, it is okay to switch.


 * Organizational Participation:** More than one person per organization can participate in this project. To make the work more efficient and to avoid missing calls, your organizaiton may want to share the workload, but whoever joins the call must be prepared. Ideally, you participants should include those who are doing the work and responsible for overall strategy. Having your intern or social media consultant participate alone will not be effective.




 * Conference Calls:** Conference calls have been scheduled every 3 to 4 weeks over the course of the program for 60 minutes. The calls will introduce a topic, provide a framework and examples. Participants will have an opportunity to ask questions or share their experience. Each participant will identify a "next action step." This design is a mix of content-driven and learner-driven design (more [|here])
 * Next Action Step:** Each participant self-define their next action steps related to the topic of the call. How-to resources, checklists, and other materials will be provided. Homework is estimated to take approximately 2-4 hours per month.


 * Peer Learning:** Each organization will be encourated to use a “wiki” journal for notes during the program to facilitate “look over the shoulder learning” is encouraged. Peer sharing will be encouraging during the conference calls. In addition, we have set up [|Closed Facebook Group]for participants to get “just in time support" from their peers and Beth inbetween calls.

We will be using the Ready/Talk conference call and webinar system for all the calls. The telephone number and online login will be the same for all calls: Call-In: 866-740-1260 passcode: 7405939 Online: http://www.readytalk.com passcode: 7405939
 * Technical Information**

Please test your computer specs as a participant using this [|online test] If you have questions about technical issues, please contact Ready/Talk Technical Support at: 800.843.9166