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 * Measuring Conversion **

March 18, 2013 1 PM PST

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Slides

Notes

Recording Recording


 * Call-In: **


 * 866-740-1260 passcode: 7405939 **


 * [|http://www.readytalk.com] **
 * passcode: 7405939 **


 * Agenda **

Roll Call/Recap

Some Simple Recipes for Measuring Conversion from Bob Filbin, DoSomething.Org Data Scientist

Participants Will Share Action Learning Project Design >
 * Leopold Leadership Institute
 * Leadership Learning
 * GEO

Next Action Steps
 * We should be moving to implementation of your action learning project
 * Homework: Create a PPT slide with the following:
 * What measurement tool(s) will you use to collect and organize your data? Why?
 * Include a screen capture of the tool -- and you plan for cleaning, analyzing, and organizing the data to get insights
 * Share your spreadsheet (not the data, but the structure)


 * Resources**

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[|How To Use Google Analytics to Measure and Improve Your Social Media Strategy] : This post provides a tutorial on how to set up custom tracking codes for a campaign in Google Analytics and analyze what the referral traffic is from social media platforms to your site. How many people click through this link that I posted on Facebook?

[|How To Make A Landing Page That CONVERTS] This post gives you some tips on how to create the perfect landing page that converts people.

[|Web Performance and Social Media Analytics] This is a more comprehensive reference resource.

[|BJ Fogg Behavior Change Theory]

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Use this Action Learning Project Template to help you write a description of your action learning project. Please write up your project description on your wiki journal. Please be prepared to share on the call. Your project description is due by March 10th
 * How To Be Prepared for the Call: **




 * Notes from the Call:**