Community+Foundation+of+Santa+Cruz

Workshop: Facebook Best Practices July, 2011

Follow Up Peer Coaching Sessions with Santa Cruz County nonprofits September - January

Coaching Sessions with Community Foundation of Santa Cruz April - January

Facilitated Book Club Meeting June


 * Documentation: Peer Coaching Sessions**



The participants:

Ecology Action Santa Cruz Ballet Theatre Museo Eduardo Carrillo Community TV Land Trust of Santa Cruz County

Networked Nonprofits in Practice: Peer Learning Group The coaching component would include the Community Foundation along with a small group of nonprofit organizations from the workshop as they implemented their Facebook pages. We have invited five nonprofits that demonstrate the ability to put the workshop ideas into practice and have the potential to teach other nonprofits as they learn. The goal is to guide participants on learning how to use insights measurement tool to fine tune their content and engagement strategies. Over the course of three four sessions with Beth, participants will implement an action learning project that allows them to focus on and improve an area of social media practice on one channel strategically and share their insights with peers. Participants will be coached on social media as a group on a monthly conference call and face-to-face culmination that uses a “peer assist model.” The Community Foundation will continue to lead the next sessions focusing on different channels as identified by the participants.



Reflections from the Group

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Beth's Reflections:



What We Did:

>
 * We used a modified version of the "[|Peer Assist]" model. For each meeting, the participants got 10-15 minutes to share what they're doing and get feedback and help from the group. I'd give them pointers or resources and a suggestion about next steps. Each person would commit to a next action step at the end and report back on their last month's action step. Did they implement? What were the results? What were the challenges. We used the private Facebook Group for sharing of insights and questions between meetings. At the face-to-face meetings and (I participated via phone), we had a screen up to show practical steps and tips when needed. This model is more like a group coaching, but it is designed for the group to carry on with out me.
 * Design
 * Workshop for larger group with content delivery
 * Optional follow up from participants to participate in peer group
 * Keep it small
 * Sign a pledge to meet once a month
 * Content is participant driven
 * Commit to next action steps, debrief following month, keep notes on "homework"
 * Facebook group to check in with group in between meetings
 * Final learning culmination
 * Good to have a mix of crawlers/walkers -- if more advanced - they participant as a coach
 * Select participants that need to teach other nonprofits