Kuumbwa+Jazz


 * Kuumbwa Jazz **


 * Contact Person:** Bennett Jackson, Social Media Coordinator
 * Phone:** 831-430-6862
 * Email:** bennett@kuumbwajazz.org
 * Executive Director:** Tim Jackson
 * Communications Director:** Sandy Sloan
 * Social Media Staff:** Bennett Jackson


 * Baseline **


 * CWRF Overall Level:** Walk


 * Overall Score:** 1.85


 * Detailed Score:**[]
 * Burning Questions To Be Answered**: Is there an advantage to doing ads directly with facebook, versus having facebook ads implemented by outside ad sources such as Mogo? Since the twitter audience is less localized than facebook, how can they be reached on a fundraising level?


 * Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4]**


 * Data-Informed:** 2
 * Tools:** 2
 * Sense-Making:** 3


 * Social Media Presence **

Blog: http://kuumbwajazz.tumblr.com/ Facebook: http://www.facebook.com/KuumbwaJazzSC Fans: 2604 YouTube: http://www.youtube.com/user/KuumbwaJazz Subscribers: 2813 Views: 13 Twitter: http://www.twitter.com/kuumbwajazz Followers: 1510 Hashtags: none

Getting closer to pinnin down the gameplan for the action learning project...2013 sees us implementing a new concert series which is tailored for a different audience demographic than our usual programming. It seems likely that most of the social media dialogue for this new brand extension will take place on twitter, for which a new account has been created. At this point I think some positive metric tracking for the action learning project would be a general increase of followers and people engaging, as well as hashtag trending, and ultimately ticketing and attendance for the new events.
 * 2/4/13**

Kuumbwa recently launched (in February) a new concert series called //Club Kuumwba// which differs from our normal jazz-centric programming and offers a platform for young, independent, and/or local bands to play our venue. It also features greatly reduced cover charges and different marketing techniques, in order to get a new and younger generation of music fans involved in our club. The action learning project goal is to raise the awareness of this series via social networking, and have the new audience become engaged with our regular concert programming.
 * 3/9/13** - Action Learning Project

Organizational Consensus: This will be implemented by our Social Media Coordinator and new team of //Club Kuumbwa// volunteers.

Audience Definitions: - Local collegiate community - smaller local music promoters community

SMART Objectives: - Increase in tweets using #ClubKuumbwa hastag - Increase in a younger demographic on Facebook - Increase in followers to our new 'Club Kuumbwa' twitter account