Group+1B+Chat+Notes

=Group 1B= =Session 2= =Chat Transcript=

Sharing about creating a social media policy on the wiki
Annamarie Daniels: No, had a family emergency that kepy me from the office the last two weeks and haven't been able tocatch up!

Lana Gunnlaugson: I signed up for the wiki journal but couldn't figure out the next step. Just trying to catch up and learn the new tools!

Daniela Aceves: Yes- I've updated the wikki. At first it was a bit of challenge discovering where and how to add assignments. Its a great tool to share my ideas.

Annamarie Daniels: Also, it wanted me to buy a subscription for the wikipage...have to check with my boss...how could 30 days be up already?!

Emily Knutson: Yes, I find it helpful to see what other groups are doing not only for reminders but ideas resonate and help foster new ideas.

Ina Johnson: I've found it really helpful to read everyone's journal.

Mercy Martinez: I wrote in the wiki journal once, after the session. Should I be doing that more often?

Maya Brod: I updated my wiki journal today. Would it be more helpful for you if I updated it before the day of our session?

Hillary Hempstead: I've updated my journal. I've found that it's useful in consolidating my thoughts about the topics we cover in each session. Although, I have tended not to do it until the day or day before it's due!

Meghan Moroney: I wrote my journal entry but haven't had a chance to upload it yet ... actually haven't started my journal.

What are your SMART objectives?
Jessica Brand: how do you arrive at such specific measurements?

Ina Johnson: Increase interaction between faculty by the end of september. Increase it by 10 comments a week.

Lana Gunnlaugson: To gain fans, to spread awareness on campaigns, to get participation by certain times... Also to learn more from like-minded groups:)

Maya Brod: 1 SMART objective: To gain 500 more lifetime Facebook likes by December 15, 2011. SMART Objective: To get more comments and likes on our facebook posts. We'd like to have a minimum of 5 interactions per post (which can include both comments and likes) by January 1, 2012.

Emily Knutson: We would like to increase our facebook likes to 1000 by January 2012.

Annamarie Daniels: To draw our members in and have them realize they can communicate as a community...to be able to discern information...

Mercy Martinez: Increase our audience connection thru FB by 12/2011. Increase by double since June 2011.

Hillary Hempstead: Increase Twitter conversation/retweets/mentions to 6 per week by the end of December, 2011.

Meghan Moroney: engage with 7 new audience members by 9/26/11

Annamarie Daniels: I have two objectives...we have a members-only page that has really a finite number of possible fans as it is current families and staff...also have a public fan page that could be infinite, so how do I consider that benchmark goal?

Do you have benchmark data to use to set your targets?
Emily Knutson: We looked at our facebook insights from on year ago and compared it with our current status to see if our objective was realistic.

Maya Brod: Our benchmark data will be taken from other nonprofits (the NTEN report will be incredibly helpful)

Lana Gunnlaugson: I would refer to my Facebook analytics. We could also link it into our communications plan which targets 10 chefs to engage with an online competition for a chef ambassador campaign we are starting.

Daniela Aceves: Yes, we use benchmark data to set targets. For Facebook we look at FB insights to better understand avg growht over month, comments and impressions.

Lana Gunnlaugson: Our program looks for spikes in FB members when we try new attempts to promote the page. For instance when we send out an ask to friend SeaChoice through our member organizations.

akemi: are these tools free?

Daniela Aceves: Are export.ly and Edgerank free?

Next steps
Ina Johnson: My next step: Define my smart objectives. I need to establish benchmarks - 1 from a year ago and the 2nd from February when we began our board challenge for Likes.

Lana Gunnlaugson: This makes sense to me. I am going to review and then try these new tools to learn how to improve my posts. What struck me the most from today was how certain posts (example using a photo) can help improve results. I want to analyze our data with these tools and start utilyizing the best practices to grow our support by May 2012.

Maya Brod: What do Export.ly and Edgerank do that Facebook Insights doesn't offer?

Mercy Martinez: I'm going to check these other analytic tools.

Hillary Hempstead: I'll be playing around more with FB insights and exportly to understand how to utilize them best.

Emily Knutson: Next step: talk with my collegue about mesurement programs and discuss some smart objectives for this year. I really would like to see what types of content creates the most feedback and interaction. I'm excited about seeing what the online measurement tools can show us more than facebook insights.

Annamarie Daniels: Just being able to wrap my head around how to increase visibility by making the goals helps:)

Maya Brod I didn't realize that there was so much benchmark data available on other nonprofit facebook pages. This information will be incredibly helpful for our organization when we create social media goals. And by that I mean SMART objectives.

akemi: Focus not only on SMART obj but first define clear purpose/goal and then make sure obj will help achieve goal

Hillary Hempstead: The idea of using exportly to ID the most engaged FB users is interesting. But once you ID them, how do you connect with them over FB? Am I misunderstanding how FB lets organizational Pages interact with those that "like" a page.? I thought pages couldn't message "likers." Seems like connecting with them with a personal message is key.