group+1a+culmination

=Group 1a culmination= 1/6/12


 * What did you learn from looking at Facebook Insights?**


 * Justin Boevers** The talking about number is confusing, it is sometimes more than those who liked, commented or shared, or less. why is this?


 * Robyn Herr** Positive posts have a higher virality. And text posts seem to have a higher virality than posting links. I post about a lot of different topics. When posts were positive they had a higher virality. Text posts have higher percentage over links. It looks like people are more interested in what we're doing over what our grantees are doing. I post between 10-12.


 * Beth**: You can experiment with posting at different times.


 * Leslye Penticoff** Yes, we did! We found that we have pretty steady engagement across issues, which was a concern for us as a multi-issue and multi-constituent org. So, we concluded that it's not necessary for us to have separate issue-based Facebook pages.


 * Beth**: Maybe a next step would be paying attention to who's commenting. This might vary according to the issue you're posting on. You can get to know your champions.


 * Mercy Martinez**Our insights are spikey. Maybe a content calendar would make us more consistent (ideal vs real)--We have multiple admins and it would help us to be more organized.


 * Jessica Brand:** We have multiple admins with a lead person who coordinates.


 * Beth**: Moms Rising breaks it up by campaign issue and assign days.


 * Jenifer Morgan** The content that had the most reach and engagement on facebook during the period I looked at were all blog posts whose authors helped promote them heavily (not surprising, but it emphasizes the need to coordinate promotion of articles wih authors when the articles go live. When we work with authors we should try to be more organized. We can formalize it more.


 * Hillary Hempstead** For CuriOdyssey, the past month showed that animals/behind-the-scenes posts get the most interactions, and within that catagory, photos generate the most interaction, rather than videos or links posted. I also noticed that posting about our events and other items (like promoting shopping in our store, becoming a member of the museum) get very little interaction. Our followers really want to see cute animals. :)


 * Beth**: It is important to think about Where does the engagement lead? What is the call to action? You can do testing. What is it about the way you're posting the science information? Is it all text?


 * Learning culmination**

popular. Using a journalistic headline/teaser helps. Being more creative. We have a lot of seafood suppliers and the more they're on facebook, we are promoting their pages. We try to be proactive with them, do stories on them. We can use their pictures. We have started it a bit already. We'd like to recognize our users more. We've had a little more success with Twitter than Facebook.
 * Justin Boevers** Learning: Ask more questions, post different types of media, promote fb page on more channels. I try to be more interactive with the posts. We know which ones will be more

Our posting is more consistent and our foundation page is following our grantees to share their information. It's increased our reach slightly. I have seen higher engagement and I want to comment more on their pages also to see if it brings more people and create a dialogue.
 * Robyn Herr** We have more regular posting of content than we did before. Also following our grantees and partners has increased our reach. I thought we would have more followers by now, but I think that is a much longer term goal for us. It also may help if we interact as our page on other people's pages. I've done that a few times, and it does increase the likes on our page.


 * Beth**: I make rounds on pages where I comment regularly.


 * Annamarie Daniels** The main thing that's clearer for me is how much more time I need to commit to social media! I feel like I haven't been able to keep up this fall as it was my busiest season for the year. Now that Ihave more time for the next few months I want to go back and work on everything we did this year. I would really like to continue this!!


 * Peggy McNutt** For now, RLF has decided not to do a FB page. But when ready, I realize how important dedicated time will be and that measurement can really help hone posts to be productive.


 * Mercy Martinez** I've learned asking simple questions will get repsonses. And photos definitely get more views. Also viewing the insights shows us not to be afraid to post on controversial issues.


 * Rochelle Rached** Although I struggled to make time for facebook given my workload, I think I learned about the potential to use facebook to engage our network of supporters, excited about all the new ideas shared, next step is to go back and look again at ways to build facebook strategy into our campaign efforts. We deal with congregations but I've seen that facebook can also help us reach more people. I've learned a lot from how other organizations are using facebook. Program learning: I would group similar organization (size, fb experience, issue-focus) and break folks down into smaller working groups.


 * Program Learning**


 * Jenifer Morgan** I think the peer group has really taken away some of the sense of being overwhelmed; the structure, points of focus, and specific tools you've provided have really helped.


 * Lori Kodama** Pacing was great. I would have another staff person partner with me to reinforce/apply learnings


 * Annamarie Daniels** I thihk I would be more motivated with a shorter time frame--maybe every 2 weeks for 3 months?


 * Robyn Herr** I liked having the regular monthly time to stop and reflect, while also learning new skills. It did seem that a few months, we had a lot of content to absorb. But overall, it has been very helpful. I would like to see possibly more of a multi-channel communications peer group, i.e. web/twitter/facebook/email


 * Peggy McNutt** I think the pace was great -- if the time between meetings had been longer, you might have lost people to other work.


 * Jenifer Morgan** maybe how to adapt strategy between different social media platforms


 * Becky Jain** Survey link: http://www.surveymonkey.com/s/measure-netnon-1-final