Group+2+Resource+Legacy+Fund+Foundation


 * Resources Legacy Fund Foundation**

Participant Name: Jocelyn Garovoy Herbert Web Site: http://www.resourceslegacyfund.org/rlff.html Email: jgherbert@resourceslawgroup.com Phone: (916) 442-4880


 * Social Media Presences**

Facebook: Blog: grantees and contractors post on several blogs YouTube: grantees and contractors post videos to several spots on YouTube Twitter: Grantees and contractors post on twitter LinkedIn: Personal account Listening:

After each session, use the wiki journal to jot down key takeaways, ahas, next action steps, or questions.
 * Wiki Journal**

Orientation: Overview of the Peer Exchange and answer questions July 13, 2011 at 11:00 am PST/ 2:00 EST

I want to be able to conduct more meaningful assistance and oversight of grantees' and contractors use of social media. Are they targeting right audiences with right tools? reaching them? reaching their constituents or influential opinion leaders?

Session 1: Assessing Your Networked Nonprofit Maturity of Practice July 28 at 11:00 am PST/ 2:00 EST

Next steps: 1. Learn more about what "benchmarking study" is and ways to go about conducting it. 2. Define which aspects (all? a couple?just one channel?) of the MLPA effort to measure. 3. Talk with Nicole about coordinating measurement efforts to gain most out of this analytical opportunity.

Session 2: Align Social Media Measurement With Results August 25 at 11:00 am PST/ 2:00 EST

Per our office hour with Beth, Nicole Lampe and I decided to do a “prelude” to a measurement pilot – and that would be a best practices or benchmark study of our partners use of Twitter and Facebook. My assignment is to review [] as I think about this effort. I will take Facebook, and Nicole will tackle Twitter. Still not sure what to use as indicators, perhaps start by looking at # Facebook friends for ocean conservation groups such as the Monterey Bay Aquarium, National Parks like Yosemite and other groups whose friends seem like they would care about California's ocean Marine Protected Areas. Then what...? I need to review the worksheet to help with this. . Session 3: Why Does Bad Measurement Practice Happen To Good Nonprofits? September 22 at 11:00 am PST/ 2:00 EST

Session 4: Benchmarking: Networked Nonprofits Measure Social Media in Context October 27 at 11:00 am PST/ 2:00 EST

Getting to work in earnest now on designing a prelude to a measurement pilot. Just reviewed the post Beth recommended which linked out to a helpful resource by K. D. Paine on defining outcomes, which, if I have my jargon right, is the same thing as picking good "metrics". //See// [|http://ameceuropeansummit.org/amecorgdocs/ValidMetricsFramework7June2011PrintVersion.pdf] Slide 7 works especially well for looking at advocacy impact. I've learned that we need to be measuring for shifts in awareness, comprehension, attitude and behavior. Per slides 7, this means we're looking to measure changes in: - Active advocates •Letters of support (to government, etc.) •Registrations (to join support group) •Donations •Legislation/ regulation passed or blocked •Cost savings

Since I'm just looking at a prelude to a measurement pilot, I can't really evaluate all of this relative to our work on the MLPA, but I find this list useful and can imagine encouraging grantees and contractors to apply it to demonstrate the effect of the work done under a grant broadly, and specifically applying the measure to their social media work. I may take a look at some of the facebook pages groups created to support "iconic sites," those protected areas linked to a recognizable landmark on the coast, since there are several facebook pages devoted to that. Thought reports back have already demonstrated that these pages took more time and capacity than limited staff had to properly maintain and moderate.

To really do a prelude study, I need to look for "best practices" in our peers' use of Facebook: how often are they posting? how many fans/friends? What kind of content are they using? What level of interaction on their page (s)? Do they have landing pages? videos? photos? action alerts? I don't know how I'll be able to find out whether their efforts are yielding "real world" behavior change, so may try to focus on groups where I think I may actually be able to ask someone...

Ultimately, I'd like to use this research to set targets for post-implementation support for regional MPAs. Ladder of engagement could look for increase in support through CalOceans.org, iconic sites pages, and local MPA Watch programs over 6 or 12 months. Not sure what target #'s should be, so will look to this research to help identify those targets.

Session 5: Overview of Measurement Tools November 17 at 11:00 am PST/ 2:00 EST

Session 6: Transform Data into Wisdom and Reporting December 15 at 11:00 am PST/ 2:00 EST

Session 7: Reflection and Reiteration January 5 at 11:00 am PST/ 2:00 EST

Learning Culmination January 12 at 11:00 am PST/ 2:00 EST This session will be a “virtual party” to celebration the completion of the program and for participants to share what they learned through their action learning projects. http://www.facebook.com/groups/193416010707686?ap=1