Sierra+Club+BC


 * Sierra Club BC**

Participant Name: Ana Simeon Web Site http://www.sierraclub.bc.ca Email: ana@sierraclub.bc.ca Phone: 250-386-5255, ext. 247

Facebook: URL: http://www.facebook.com/SierraClubBC Blog: URL: http://www.sierraclub.bc.ca/wild YouTube: URL: http://www.youtube.com/user/SierraClubofBC Twitter: URL: http://twitter.com/#!/Sierra_BC LinkedIn: URL
 * Social Media**

June, 2011
 * Facebook Benchmarking**

Fans: 1,177 Total Posts: Total Comments: Comments Per Post:


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

1. What is your intent for using Facebook? What is the result that you want to achieve that defines success? Intent: Reach a broader audience; move them up the ladder of engagement so they take ownership of our campaigns and propagate them in their social circle, and take specific actions. Success is defined by the # of LIkes, # of Comments, # of people taking action on our website, steadily increasing ever after. 2. What are your SMART objectives? 2,000 people Like our page by the end of the year Tactic/Facebook – sending e-blast to our list of 13,00 people; checking analytics to see which posts work better and prioritising those; download analytics software Capacity (Learning, Content, Staff, etc): pay for analytics software; current staff capacity of 10 hrs/week
 * SMART objectives journal:**

3. Benchmarks We started with 400 and tripled that within a year without special efforts other than posting regularly and responding to comments;
 * How did you come up with your “How Many” and “By When”?
 * Compared to peers? Compared to History? **checking our peers, we lag by only 200 likes or so compared to three organisations (which however have much larger budgets and lists) so we feel good about ourselves! so we’ve given ourselves a more ambitious goal that will require dedicated effort as opposed to just doing the regular thing**
 * Realistic or not? yes
 * Monthly, Weekly Targets? we haven’t broken it by month; the big push will be the e-blast henceforth we shall maintain momentum. deadline: november
 * we haven’t done any metrics on comments per post yet; when we have acquired the analytics we will set that goal.**
 * another tool is to encourage staff to comment and post more; it has a qualitative aspect in terms of putting a more realistic and likeable personality out there rather than just being institutional**

• Note all sessions are scheduled for Fridays except for Session 1 on August 4th! So, add "Facebook Friday and 1 Facebook Thursday" to your calendars!

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

August 26, 2011: SMART objectives and measurement strategy
 * Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

September 23, 2011: Recruitment and Engagement
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

October 28, 2011: Content Strategy
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

November 18, 2011: Brand Ambassadors
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**
 * Resources and Materials**

December 16, 2011: Learning from Measurement
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**
 * Resources and Materials**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials