group+1+orientation+notes

=Chat Transcript: Group 1, Orientation, July 29th=

**Just Three Words About Social Media and Measurement**


Maria Duzon
 * What area of social media practice would you like to improve?**

Improve repurposing content and creating a social media plan/calendar Judith Connor

Improve use of metrics Kristina Gawrgy Campbell

Measurement - finding the right tool Robyn Herr

Would like to improve our content, i.e. considering types of posts that will generate any type of activities - likes, comments, etc. Ina Johnson

I want to improve my understanding and use of metrics. Cathy Hope

Area to Improve: Deeper level of engagement Ana Simeon

More interactions, differentiate audiences better, integrate whole platform Lissan Anfune

To improve a more uniformed measurement strategy and how to use that to effect a change in our strategies Jason Born

Using Facebook (much) more effectively Maya

I definitely want to figure out how to evoke more responses from my audience through social media Meg Biallas

We want to improve activity and conversation on our Facebook page. Liz Neeley

We want to improve our team cohesion around whether or not we even use social media - and allocate resources (time, effort) accordingly Emily Knutson

Arts Council Silicon Valley now has a Social Media Policy. Would like to create a more deliberate strategy of checks and balances for results from social media efforts. Rochelle Rached

Metrics, equals results--why not an investment. I don't know how to use metrics well...I want to learn how to measure and quantify results. Jenifer Morgan

Measurement--knowing we're using the right tools but also how to interpret the information in a meaningful way that informs strategy Hillary Hempstead

I'd like to improve our connection with journalists on Twitter (and possibly Facebook). Robyn Herr

I also want to have our senior staff participate in social media, or at least have facebook accounts so that they are aware of what is happening on our facebook/twitter pages.

I would like to improve our connectivity to EU journalists through twitter Herlinde Herpoel

Jessica Brand
 * Why do you want to improve your effectiveness on Facebook? Why is that important?**

Because it's another selling point for our company. Ana Simeon

So that people feel more identified with our mission and campaigns, begin to take ownership, take it to their communities Shari Kurita

Visibility, and to build stronger connections; start to have a more interactive online presence. Liz Neeley

We have to 'walk the talk' - it's embarrassing to be a communications organization with a lousy online presence Jenifer Morgan

To increase the reach of our publication Judith Connor

Share research results to influence people and policy Lissan Anfune

We've been focusing primarily on Twitter and wonder whether we are missing an opportunity by engaging our audience on Facebook- we hope to both push and pull content that way Meg Biallas

We want our constituents (and the public) to care about our issues. (We also want them to know we exist!) Jason Born

To build awareness of our organization and new ambassadors for the field of family philanthropy. Robyn Herr

Our org does great work, but few people know what we do. Facebook will help us share stories widely about our work. Emily Knutson

To aid our organizations growth and spread the word Meghan Moroney

to enhance our overall communications strategy Mia Sullivan

It is an important 'meeting place' for participants to stay connected after in-person events. Maria Duzon

To acquire new, younger supporters Kristina Gawrgy Campbell

We'd love to gain more connections throughout the nonprofit and philanthropic sector. We are a B to B nonprofit largely and our members are organizations. Facebook allows us to connect with indviduals rather than the CEOs and other executives at our member organizations. We hope that connection leads to action and support in other ways. Hillary Hempstead

FB is a perfect place to really engage potential visitors, clarify our mission, and show them what we do and what we can provide to the community. Lori Kodama

Many of our members are already on fb, and want to share info, engage Cathy Hope

To expand reach of our blog posts, research and insights Rochelle Rached

I want our work to stretch into the audiences that are being affected by the work we are doing in Los Angeles. Our organizations work with congregations in communities, and so many more audiences that are affected by our work could be ignited for change. To reach power players, build power, and create change. Daniela Aceves (ROC)

I want to learn new skills to better engage with our audience, to increase awareness and encourage people to take action Akemi

We want to us FB to amplify the power and influence of our grassroots community organizing campaigns for community and policy change. Ina Johnson

Because art and music are so important to our lives and we want to create a community where everyone can participate and share in this. Robert Cruz

Spread the word in other active online channels..... Peggy McNutt

Given the type of work we do, it is unlikely that the organization will develop a FB page. However, in supporting other organizations, we want to be able to consider improved communication tools and better understand the use of social media. Maya

Young Invincibles is a young startup nonprofit. Improving our results on Facebook will help us strengthen our advocacy, build our base of supporters, and strengthen our organization overall.

We want to improve our way of communicating through Facebook by using more targeted messages. The current one does not serve our purposes in Europe and Central Asia so we are not sure whether to create a new one or continue to use this one. Herlinde

To increase our presence and keep others updated of local City and County news. -Angelica Cortez