Session+Notes

=**Group 1a**= =**Session 3**= =**Chat Transcript**=

Robyn Herr: Will the new facebook changes affect any current strategies we may have planned for?

Melissa Hartman: Interested in your takeaway now on FB chnages. First responders seem polarized on any changes--FB included


 * SMART objectives**

Kristina Campbell: IS will have 5,000 connections across all social media platforms by January 1, 2012.-IS will have a 40% adoption rate on The Hub (our new conference social networking tool) by the end of the 2011 Annual Conference on Nov.

Melissa Hartman: Our SMART Objectives are designed to attain 1,500 likes within 6 months. Our followers will realize a closer connection to the Food Bank for Monterey County's profile in the community by understanding the types of support we receive and give. Our audience will feel good about what we are doing and the positive way we engage with our constiuents and supporters. They will see that we are compassionate, professional, financially strong, accountable and transparent. They will be motivated to offer virtual and actual support of their time, talent and/or finances. We will use Facebok insights to track the success of our post timing and content to see what works best and then develop a strategy from there (i.e. we will post an average of three "feel-good" items and one "educational" item weekly). During September, Hunger Action Month, I have been attempting to post every weekday--4 fell-good items and 1 educational item. I have increased my likes by 9 only, even after posting to over 400 friends and to our over 1,300 page likes.

Rochelle Rached: Increase our fb fans from 310 to 800 by April 2012

Robyn Herr: Increase facebook fans to 500 by June 30, 2012. As of September 20, 2011, the page has 235 fans. Increase quarterly website traffic/referrals from the facebook channel by 20% by June 30, 2012. (This is a combined metric between our 2 facebook pages, since all of the content resides on rosefdn.org.)

Emily Knutson: 1. Increase facebook lifetime likes to 1000 by January 2012 2. Increase facebook post to 2 per week by January 2012.

Myesha Williams: use facebook to invite folks to a hearing or advocacy event by march 2012


 * What are ways to get attention?**

Rochelle Rached: is there an easy way to have a standardized "like" ask that I can easily pass on to a group of leaders in my organization? who will then post this up on their pages? or are we expecting people to just create their own "come out and like this" message. Post regular photos of our events and tag people

Myesha Williams: putting fanpage url in my email signature

Melissa Hartman: I would like to try questions--the types you provided were great

Robyn Herr: We have a program that provides grants to very small groups. I was thinking of doing a weekly feature to profile these projects.

annamarie daniels: facebook url in biz signature, link on personal page. How do you make something like the chamber music org made?

Emily Knutson: We will definately be emailing our board status updates but we would also like to use fb questions to start more conversations.

Melinda Venable: doing lots of the ideas you listed, but I'd like to learn more about if we should add an app and what are the options for apps? Want to learn more about apps overall

Robyn Herr: I saw the "friends activity" link earlier today on our page.You can also see who tagged your page as well.


 * Examples of questions**

Jason Born: these are terrific examples!

Melissa Hartman: Can you suggest a question that is related to the food bank

Robyn Herr: How often would you post these questions? Daily? Weekly?

Melissa Hartman: Have you ever volunteered at the Food Bank for Monterey County? When do you think the need for food assistance is greatest? If you are at the concert tonight, please post a photo or video of a favorite moment or song?

Robyn Herr: We are having a grantee convening next week. I was thinking of asking: "How many grantees are attending our convening this year?"

Jenifer Moran: What SSIR (Stanford Social Innovation Review) article or blog post has impacted your work most over the last few months?

Robyn Herr: Definitely photos afterwards. Thanks!

Emily Knutson: Who is your favorite Santa Clara County Artist? Do open ended questions recieve more responses than poll questions?

Rochelle Rached: I need more time to think about this, as a faith-based community organization I am finding it challenging to come up with lighthearted open-ended questions

Melissa Hartman: I have noticed that some fans are opting out of having their comments/posts appear on our wall and suggesting others do the same. Have you seen this? I think it is in direct response to the feed that has now appeared.


 * Next steps**

Robyn Herr: Look at creating a custom landing page.

Melissa Hartman: Try the questions. Measure.

Jason Born: I like this homework assignment - a good way to involve other members of my staff!

Kristina Campbell: We're going to be more consistent about adding questions to facebook page

Robyn Herr: Work on the 22 ideas of engagement. My goal is to try at least 4-6 over the month.

Emily Knutson: Work on posting questions and board method, I would really like to try all methods we'll see how they go. I'm really inspired to make a landing page

Justin Boevers: Increase visibiility of our social media opportunities through other channels, bigger graphics on enewsletter

Rochelle Rached: Engage volunteers to help with this, discuss potential benefits of increasing presence on FB with staff, develop communication strategy for questions that provoke thought

Robyn Herr: Post questions to our fans at least 3 times per week. This will be a stretch, but I see how it can help with engagement.

Myesha Williams: coming up with fun/interesting questions to ask that might actually get a cpl responses

Lori Kodama: Next steps: Refine my objectives (need more time to think about it). Can't wait to post questions!