2++Use+SMART+objectives+that+align+with+communications+or+program+delivery+strategy


 * 2:** **Use SMART objectives that align with communications** **or program delivery** **strategy and have a measurement strategy on the front-end**

media type="custom" key="10274793"

[|Slides - PDF]

Write in the wiki journal. Identify your SMART objectives based on your intent and, if possible, benchmark data. Identify the metrics or data that you will collect and the tool.
 * Homework:**

[|group 1-session -2 - smart objectives.pdf] [|smart objective worksheet.docx]
 * Handout**


 * Notes**

Group 1A: Chat Notes Group 1B: Chat Notes


 * Recording**

http://cc.readytalk.com/play?id=c83cdz
 * Group 1A:**

http://cc.readytalk.com/play?id=5lhfso
 * Group 1B:**

=**Resources**=


 * Definitions:** Terms Used in Presentation

25 Smart Objectives http://www.bethkanter.org/25-smart/
 * Smart Objectives**

Valid Metrics Grid []


 * Benchmark Studies**

Benchmarking Social Media http://www.bethkanter.org/benchmarking/

Bench Learning http://www.bethkanter.org/benchlearning/

NTEN/MR Facebook Benchmark Study []

NTEN Nonprofit Social Networking Benchmark Study []

Digital IQ []


 * Analytics Tools for Facebook**

A Beginner's Guide to Facebook Insights []

Export.ly []

Is Measuring Your Edgerank Useful? http://www.bethkanter.org/edgerank/

EdgerRank Checker http://www.edgerankchecker.com/

Surveys []