AAPIP


 * AAPIP **


 * Contact Person:** Lori Kodama, Sr. Advisor to the Executive Director


 * Phone:** 510-684-1086


 * Email:** Lori@aapip.org


 * Executive Director:** Peggy Saika


 * Communications Director:** none at this time


 * Social Media Staff:** Lori Kodama


 * Baseline **


 * CWRF Overall Level:** Walk


 * Overall Score:** 1.46


 * Detailed Score:**[]
 * Burning Questions To Be Answered**: 1. How can we make measurement a regular part of what we do? 2. How can we better identify/prioritize measurable objectives organizationally?


 * Measurement Indicators [Crawl=1, Walk=2, Run=3, Fly=4]**


 * Data-Informed:** 1


 * Tools:** 2


 * Sense-Making:** 2


 * Social Media Presence **

Blog: http://aapip.org/news/

Facebook: https://www.facebook.com/aapip

Fans: 1671

YouTube: http://www.youtube.com/user/aapiporg

Subscribers:

Views:

Twitter: https://twitter.com/aapip

Followers: 2011

Hashtags: #philanthropy, #aapi, #lgbt, #givingcircles

--- 2/27/13  Coaching session w/Beth

3/26/13 sharing the story of Civic Engagement Fund - video || 1,000 # views on Youtube for Video Referral traffic Twitter, Facebook increases by x ||
 * Goal || KPI ||
 * Increase awareness of AAPIP’s approach by
 * Talking with Web developer to get a tutorial on google analytics social traffic referral reports
 * Review of Youtube dashboards and how to get views
 * Project is bigger and includes other tactics, but will focus on measuring these

4/15/13 Learning google analytics. Eric Leland will train. Still need to look at Youtube dashboard. Delay in the project -- video production/editing has been delayed after viewing rough cut.