Group+2+Journal


 * Group 2:**


 * November**




 * Needs some help**

Christine Lindberg As an explanation for why we're in the exact same spot as last month -- we're having a comminications staff member leave and this month has been hectic getting ready for the transition. Unfortunately, this has resulted in having very little time to work on this. Working to get back on track for end of November/December. Also we're holding a webinar on the issue at the end of this month that will hopefully serve as a great launching point

Nicole Lampe It's partially a timing issue: I have been buried and also traveling a ton. But, I have some bandwidth in November, and think I have an idea for this porject that will make sense within my project workflow. Would be helpful to talk with Beth again to figure out how to structure the pilot. (sent link to office hours)

Patrick McIntyre My biggest challenge has been re-hardwiring my day to actually write and take advantage of what we've put in place.



2 - drop outs 3 - sproadic attention - not sure if they've started projects


 * Reflections: Week of October 27th**

I am always surprised that when you have adults take responsibility for their own learning, learning happens. The design of the "action learning" pilots was open-ended - in that participants self-selected what they wanted to work on versus something more structured where everyone work on the same content/type of experiment. What I wonder about is whether learners feel confident that they are learning something about measurement or not? How useful is the content? What could be improved? Balance of content: How to measure w/ linking to strategy


 * Reflections: Week of September 19th**

85% have written about your progress in your wiki journal 44% have had a one-on-one office session 90% have identified a pilot project 90% attendance at calls so far (including recording playbacks)
 * Summary of results**

Fleshed out a plan for the pilot and ready or almost ready to go – 28% Partial plan, have questions or stuck – 48% No plan - 14%
 * Status of Pilot Plan**


 * Office Hour Notes: Week of September 12th**

Global Giving

-Setting up a process to track her time on social networks - allocation - in relation to goals/strategy

NWF

(1) Objective To create a method/process for learning from measurement about social media best practices and to share results from affiliates and/or regional orgs on their use of Twitter/Facebook.

Tasks

- catalog Facebook/Twitter accounts in a spreadsheet - do a survey of best practices - ask questions re: smart objectives, audience researched, results, tactics used, as well as their account info - number of followers -etc. - design a simple shared spreadsheet on google docs and a process where you summarizing data and asking questions to prompt sharing - can you use listserv for this -set up simple process to collect stories for best practices (internal tumbler?) - research w/ web API possibilities for automation -outside research - so web team different models

Principles -start really small - to test -don't collect too much data -link data to outcomes

Resource Media

-Discuss measurement of Facebook page in light of new campaigns -Discuss measurement of Twitter presence - and developing strategy


 * Office Hour Notes: Week of September 6th**

Those with some difficulty identifying pilot need more work on their strategy and/or practice.

Resource Media (Pacific Ocean) and Resource Legacy Fund Campaign Phase 1 is complete, next phase in planning mode. Will do a benchmark study of Twitter/Facebook of partners to inform strategy

SEARAC Best practices study for Twitter - look at national partners and how they're using it

ZERO01 (needs flesh out strategy/plan and get input from senior staff so social media connects w/results)

LLE Brainstormed the ladder of engagement for distributing their publication. Awareness to engagement to getting participants to self-organize discussions around the paper topic. Suggested creating personas for each of rung on the ladder Experimenting w/ a Twitter Chat

LAUP Auction - going to measure it for the first time Metrics: number of items donated and total amount raised. Also going to look at total bids, and percentage of items sold We discussed what could be learned by looking at the results from last year's auction - e.g. were there items donated that did not sell Discussing how to integrate social media into the outreach plan and begin to analyze content/engagmeent


 * Defined Pilot Project**

Poll from Webinar Call: August 25th.



Analysis of progress
 * August 22, 2011**

27 participated Call 1 26 participated Call 2
 * Call Participation**

Wiki Journal Entries

7 out of 27 have not added anything 10 out of 27 have added 1 entry

10 out of 27 have added 2 entries

Office Hours 6 out of 27 have used office hours to help define a pilot

Facebook 3 people answered poll on FB []


 * Types of Pilot Projects (this might change as your organization lands on a pilot project)**


 * **Event/Publication/Mini-Campaign Focus:** Focus on measuring social media as part of a communications strategy for a single event. Measuring through the ladder of engagement.

Leadership Learning Community – Social media integrated with launch of publication American Leadership Forum –Social media integrated with October event keyed to organizational outcomes Surfrider Foundation - Social Media integrated for communications plan for an event

Community Catalyst – Twitter tied to working w/partners on one campaign
 * **One Channel Focus:** Focusing on measuring one social media channel as part of an integrated campaign to focus on practice. Blog, Twitter, Facebook

Monitor Institute – Measure single topic blog as prelude to launching organizational wide blog Second Harvest Food Bank - Measure one channel, Facebook Southeast Asia Resource Action Center – Measure one channel, Twitter, to grow network Arts Council of Silicon Valley – Measure one channel, internal blog.


 * **Systems Improvement:** Measuring pilot project is focused on designing and implementing or improving upon a cross-department dashboard

Global Giving – Dashboard for social media metrics to inform marketing plan objectives National Wildlife Federation – Cross-Department dashboard


 * **Social Media Proof of Concept:** Focusing on a very focused and low-risk pilot that can document how social media can align with organizational goals to get buy-in for more investment.

Leopold Leadership Program ZER01 The Trust for Hidden Villa


 * **Benchmark Study:** Focusing on research project that collects and measures best practices on social media related to SMART objectives.

Resource Legacy Fund Resource Media


 * Questions**
 * How to tie social media metrics/use with organization’s communications objectives ?
 * How to tie social media metrics/use with program or policy or overall organizational outcomes?
 * What is the best way to initiate the internal dialogue process with senior management or department directors? How to get buy-in?
 * How do you balance “resisters” with “social media advocates” on staff? “What stands between us and our outcomes is patience and capacity.
 * What and how to measure Twitter when you are reaching out to organizational partners, not consumers/grassroots audiences?