group+1b+culmination

=Group 1b culmination= 1/6/12


 * What did you learn from looking at Facebook Insights?**


 * Ana Simeon** Local issues (as opposed to regional or national) get more comments and passionate interest. We need to frame abstract concerns into impacts where people live.


 * Susan von Thun**I found that pictures, cool deep sea animals, and also conservation issues are popular with our audience. We will continue to do images to increase our reach. Local also works better with our audience. I will focus on more local stories.


 * Beth**: you can dedicate a day and have a theme. Keep up with your information curation through the media.


 * Lana Gunnlaugson**Followers really enjoy following certain topics in sustainable seafood like shark extinction and plastic pollution. There are a few hot issues that work well if we can timely post them.

It's helpful to post infographics.
 * Maya Brod** After looking at our Facebook data, I realized that our members respond most to good news and victories for our cause. For example, one of our most viral posts (or "devils tower") was a blog post on the announcement of 2.5 million more young people who are now insured because of the health care law. It's good to post current events because people have a lot to say.


 * Meg Biallas** We had huge interaction on a post about a member who passed away. We had a second post on the same day about new study on incarceration rates; it was an article we shared from teh New York Times. Personal posts also work well. We will use more outreach questions related to timely topics.


 * Emily Knutson** Grants program posts and pictures did best for us. Along with sharing articiles and studies did well for us.


 * Beth** You can revisit Holly Mitch's calendar for ideas.


 * Becky Jain** Holly Minch's Editorial Calendar Tool: https://docs.google.com/spreadsheet/ccc?key=0AjOK16EGb79NdHYtcFhqODhUT1A0UTl0bUZDaWM2eWc&hl=en_US#gid=0


 * Program Learning**


 * Meg Biallas** I learned about focus and scheduling. I learned how to reduce the chaos of social media into a more orderly fashion. It helps to have a menu of options for each day to choose from and simplify things. I will learn more about Insights and continue to ask what is working on each post. I use task reminders in Google calendar, and also mentally check-in to see if I've accomplished what I needed to.


 * Emily Knutson** Plan what you want to say, have fun and reflect. Content planning schedule has been invaluable. It's not as hard as before, and I schedule more things by habit so there's less pressure. Goals and variety are key too.


 * Lana Gunnlaugson** I learned new ways to frame posts so that they are more appealing to our followers. I learned a bit more about the changes to Facebook this fall and moving forward I need to build the two way engagement with our followers. This session has given me lots of new ideas. I've also learned a lot about the changes with Facebook and how to stay on top of them, and using new tools.


 * Susan von Thun** We need to try to establish weekly regular themes that will help us be consistent. A routine that is scheduled and easy to follow.


 * Ana Simeon** We have quite a few action items - be more organised about bench-marking; a top priority is to have a full-fledged social media strategy. We also want to get more staff inovlved in posting, and maybe train them a little on how to craft post for best shareability. As of next Monday, we're also putting social media as a standing item on our Mon morning communications team meetings. Nori and Ana


 * Maya Brod** I learned that in order to expand our reach, we need to continually develop new and interesting content. Since I started posting each week, our facebook page has increased by over 700 fans. Moving forward, I want to continue learning from what content works and what doesn't, and how to increase the virility of posts.


 * Robert Cruz**My key learnings is that your have to start with a solid foundation (social media policy, SMART, then content plan...etc). one focus item extended over two sessions (more time take a deep drive on one subject. I realized I need help. I can get approval from my manager and find advocates internally to push advocates, as well as an intern or volunteer.


 * Becky Jain** Survey: www.surveymonkey.com/s/measure-netnon-1-final

group learning is awesome!
 * Meg Biallas** I would include a specific project or goal, thereby having a goal to work towards. Perhaps group members could team-teach a particular topic. I learn well that way, too. Google+.


 * Susan von Thun** I liked that you showed examples form other success that you've heard about.


 * Emily Knutson** Don't change group learning and discussions on calls. Hearing from others is great.


 * Lana Gunnlaugson** I think that more examples of successful examples would work. I also loved the simplified lists on how to post smart posts, etc...


 * Maya Brod** I learned a lot about social media & Facebook from this program. I particularly benefited from learning the details of Facebook insights. If we were to continue this course, I'd want to learn more about how to create a successful facebook campaign (similar to the food bank example). I really like the working in pairs suggestion!


 * Ana Simeon** We have two very different comments, as we are two different people. Nori would like to see more interactive homework, maybe working in pairs within the group in between sessions. Ana on the other hand being over 45 would prefer not to have her learning scattered around and so interactive and public. She would like a nice pdf with everything together in one place. Nori and Ana


 * Emily Knutson** I wouldn't mind a longer session.


 * Meg Biallas** partnering up helps me with accountability, too :) could be across org.


 * Susan** I've gotten so many ideas just hearing from others in the group. I've put in a request to get an intern to do social media. I also had ideas with photos and tagging. We also might get a photo booth at an event.


 * Ana** Everything was new to me and it was an immense learning project. We're putting social media monday on our communications meeting agenda.