MBARI+-+group+1


 * MBARI**

Participant Name: Susan von Thun and Judith Connor Web Site: http://www.mbari.org Email: svonthun@mbari.org Email: conn@mbari.org Phone: 831-775-2006

Facebook: https://www.facebook.com/pages/Monterey-Bay-Aquarium-Research-Institute-MBARI/108372732570606 Blog: [] YouTube: http://www.youtube.com/user/MBARIvideo Twitter: http://twitter.com/#!/MBARI_News LinkedIn:
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: 1055 Total Posts: 42 Total Comments: 24 Comments per Post: 0.571428571428571


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Resources and Materials
 * July 29, 2011:** **Orientation**


 * August 2:** Let's evaluate MBARI use of Facebook (and other social media) to reach more of our identified audiences. If we are going to invest time and energy in developing our brand as a trusted source of information and technology, let's see who makes use of it and whether it drives parties to more in-depth stories on our website.

Because this page is part of our external website, individual home pages should focus solely on your job at MBARI and professional affiliations. If you wish to post personal information, such as hobbies, family, pets, etc., you may link from your home page to "personal" pages. MBARI allows latitude regarding personal web pages, but all pages should be consistent with MBARI's status as a non-profit institute. For instance, please refrain from commercial, religious, and political content.
 * August 25:** I tried the PolicyTool.net and generated a draft MBARI Social Media Policy which I gave to some of our communication staff for comments. We all felt it was too heavy handed to fit our institutional culture. A better option for us would mirror our web guidelines:

Observe these guidelines when participating in an online conversation about MBARI. Identify yourself as working for MBARI Respect, accuracy and readability in all communications Make it clear when you are expressing your own view Use common sense, respect confidentiality, refrain from speculation Be aware that what you write is permanent If you spot an issue that needs an official response or decision, talk to Connor


 * August 31:** SMART objective for MBARI: increase traffic to the MBARI web from Facebook and YouTube by 10% by end of 2011.

I've noticed that reach improves with pretty pictures (ie. sunsets on the water), cute or cool critters, and conservation stories. A recent example of a conservation story was a local nonprofit that is turning discarded plastics to fuel. Although it doesn't surprise me that our audience is into conservation, it's not really one of our organization's priorities. We focus on science and technology for learning about the ocean. This ties heavily to many conservation issues, but we don't necessarily emphasize that in our mission statement.
 * Jan. 6:** Facebook insights

Other link that got wide reach in December were the story about a sea lion in someone's living room, and an interesting image of our ship from a kite.

**Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials