SeaChoice+-+group+1


 * SeaChoice**

Participant Name: Lana Gunnlaugson Web Site: http://www.seachoice.org Email: info@seachoice.org Phone: 604-685-7445 ext 26

Facebook: https://www.facebook.com/SeaChoice Blog: Coming soon! YouTube:http://www.youtube.com/user/SeaChoiceCanada Twitter: http://twitter.com/#!/SeaChoice LinkedIn:n/a for SeaChoice
 * Social Media Presences**

June, 2011 Fans: 614 Total Posts: 54 Total Comments: 14 Comments per Post: 0.259259259259259
 * Facebook Benchmarking**

September, 2011 Fans: 789


 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

//11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

After the last session, I was inspired to start working on our SeaChoice communications strategy to build in some SMART goals for the remainder of this fiscal year. I developed a chart of all the various "tools" that SeaChoice uses to promote our work and I started a baseline to measure growth and strive for bigger goals. Some of the tools I highligted included: Twitter, Facebook, Website, Youtube, Apps, etc.. With each tool, I identified a goal, whether fans/hits/reposts and a deadline so that our team can strive to meet these targets. Already I notice it is encouraging our comms team to think about these goals and get creative on new ways to reach our targets.

One of the most exciting updates is around our Facebook page. We have been trying to boost our fan numbers and so we have brainstormed a few different ways we can measure and achieve this growth. We came up with a contest where you could win a prize, external promotion through our member groups and by responding to other like-minded posts on Facebook. Just today, we grew our fan base by over 100, which is HUGE considering we only had 667 when I started today with my morning coffee:) This was a successful attempt by combining the contest/prize with promotion through our member groups.

We also invested in a few measuring tools online through Hootsuite, etc which helps give a sense of when and where this growth is occuring and why. Looking forward to the call on Friday to apply more of this work!

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials