Resources+Legacy+Fund+-+group+1


 * Resources Legacy Fund**

Participant Name: Peggy McNutt Web Site: http://www.resourceslegacyfund.org Email: pmcnutt@resourceslawgroup.com Phone: 916 442 4880

Facebook: Blog: YouTube: Twitter: LinkedIn: Its a personal site.
 * Social Media Presences**

June, 2011
 * Facebook Benchmarking**

Fans: N/A Total Posts: N/A Total Comments: N/A Comments per Post: N/A

It is unlikely that RLF will create a Facebook page at this time. But we work with many organizations who are considering social media use and better understanding the process and issues will help us support these organizations more effectively. The discussions on how to address staff time and controversy were very interesting.
 * Wiki Journal (please jot down your "next action" and any high level insights you gained from session or questions you have as you implement your homework)**

8/21/11 While RLF may not create a Facebook page, participating in this process has been beneficial. In working with another organization who is creating a website that will allow comments to be posted, I shared the importance of posting an interaction policy on the site to avoid issues if they ever had to remove a post. Thanks for the insights. 8/29/11 As I mentioned in my application (and above), my organization may not engage in social media directly but we work with a number of organizations who are, may be considering it, or at the moment have no capacity to do so. This peer exchange has been incredibly valuable in helping me to understand social media's value and use. I have to admit I am still unconvinced that social media is appropriate for every conservation organization. I understand how important it can be for some organizations (advocacy, large size with broad membership, etc.). Are there basic threshold questions that an organization needs to consider regarding whether to engage or not in social media? For instance, for small organizations in rural areas, are email alerts just as effective? //11:00 am PST - 2:00 pm EST// This one-hour session will introduce the program, expectations, and provide time for questions. Group 1A Group 1B Resources and Materials
 * July 29, 2011:** **Orientation**

August 4, 2011: How To Create a Facebook culture inside your organization
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

**Resources and Materials** August 26, 2011: SMART objectives and measurement strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

September 23, 2011: Recruitment and Engagement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

October 28, 2011: Content Strategy **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

November 18, 2011: Brand Ambassadors **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST'//**

December 16, 2011: Learning from Measurement **Resources and Materials**
 * //Group 1A: 11:00 am PST - 2:00 pm EST//**
 * //Group 1B: 1:00 pm PST - 4:00 pm EST//**

January 6, 2011: Learning Culmination** //Group 1A: 11:00 am PST - 2:00 pm EST// //Group 1B: 1:00 pm PST - 4:00 pm EST// Resources and Materials